1. Questionnaire Analysis
I produced a questionnaire to give to
my target audience. it featured
questions about what appeals most to
them about romantic comedy's; their
posters and film magazines. The results I
gather from this will help me when I
come to do a focus group.

2. Gender and Age
Gender Age
18-19
male
20-22
Female
23-26
27-30

3. What is the main reason for
watching a romantic comedy?
Allot of the responses from the females was
because it is entertaining and one of their
favourite genres of film, a feel good thing to
do, which they often watch with their female
friends.
Males on the other hand said although it is not
their first choice of film they would watch with
a wife or girlfriend or if there was actors they
enjoyed eg/ Ryan Reynolds, Hugh Grant
Other responses included the seasonality of
films would encourage them to watch it, such
as ‘love actually’ and ‘four Christmases’

4. What themes would you most like to
see in a romantic comedy?
Proposal mariage
Divorce/break up
The coming together of a
new relationship
Based around existing
relationships
Why...
People said that they find the coming together of new relationships more
interesting to watch and how each of them change, they like to see the couple
over come the ups and downs.
They also said starting the film with a break up and it developing into a new
relation ship is also entertaining.

5. What Problems would you like to
see the main characters
experience within the film?
The most frequent answers...
Jealousy from people within the
relationship.
Main characters are opposites but make
it work because they love each other.
A bad break up/cheating.

6. Would you like to see a film which
focuses on a homosexual relation
ship?
Yes
No
Many people added an additional comment saying how watching a
homosexual couple would make them feel uncomfortable. However there is
not a clear divide suggesting that people would like to see a new sort of
romantic comedy and are open minded.

7. What sort of characteristics of main
characters would you like/ expect
to see?
Many responses said that ethnicity was not a
huge issue but would expect them to be white,
British/American.
Looks and age where important to both males
and females, they would expect them to be in
their 20’s and good looking.
They would expect them to be successful and have
jobs in business.
In terms of personality they would like characters to be
flirty, bubbly, and out going.

8. The setting of the film will take place
in the UK, where would you expect
or like to see the film take place?
Majority of answers said they would expect to see it in
a large city such as London.
A few of the questionnaires said that although they
expect to see it set in London they would like to see
it somewhere different.
However for the sake of sticking to conventions of
romantic comedy trailers I will set my trailer in
London.

9. Would you prefer to have music
that you know or music made
especially for the trailer?
Music
music they know
music made espcialy
no preferance

10. The film poster
I have analysed 3 films and to help me understand how
much of the film is given away in the poster and what
appeals most to the audience. Because my trailer will be
located in the UK I have also added the addition of
Bridget Jones diary which I have done an analysis of the
poster.

11. The Proposal
Many people who hadn't seen the film
did understand that the boss was the
female and that she was perhaps asking
him to marry her. They understand that
from the costume they are professional.
The first thing people noticed when they
looked at the is the image. People
specifically mentioned how they are
standing and how dominant the women
is and how the image sexualises her.
People also said this is the ting that
appealed to them most about the
image.
Some people said also in the
questionnaire especially the male
participants said that they would not
watch them film based on the poster
alone but knowing who the characters
are may influence their choice.

12. How To Loose A Guy In Ten Days
With this poster people said it was
difficult to tell by the poster what the film
was about if the name of the film wasn't
such a give away.
People said they didn't think the poster
was that good it was a bit boring (this
may be the younger participants as in
my analysis I thought it was quite a
mature poster) but the first thing they
noticed about the poster is the image
and the body language between the 2
and the women's dress.
People also said that they would not be
interested in seeing the film based on
the poster alone

13. Brides Maids
By looking at the poster people who
hadn't saw it knew little about the main
plat apart from the story revolved around
a bridal party. From the poster some
participants said they could tell each
women had a separate personality which
is made clear in the trailer and film.
The first thing people see on the poster is
the large font which brides maids is
written in this is unusual as in majority
other poster the image is the most
appealing and first thing people see.
The actors are not listed on the poster as
they are not very well known, therefore i
only asked the participants weather they
would see it on the poster alone people
said they would based on the attitude
the women show in the image.

14. Bridget Jones Diary
By looking at the poster alone people
said that they understood that there
was a relationship with both men and
the women and that there is a conflict
between the 2.
The thing that people first see is her
facial expression it is cheeky, however
both male and female participants said
that the thing that appealed to them
most is Hugh Grant and his gaze.
People liked how busy the poster is and
thought it was affective they all would
see it both based on the poster and the
actors (specifically Hugh Grant)

15. Which is your favourite poster?
Sales Why...
I the proposal, The dominant
women in poster and how the
characters are positioned. The
The Proposal males said they where attracted to
the female character.
How To Loose Bridget Jones, the atmosphere that
guy is created in the poster by the 3
Brides Maids different character and the relation
ship between them makes them
Bridget Jones want to watch it.

16. The film magazine-
Do you read film magazines?
yes
no

17. What appeals to you about film
magazines/ why would you buy
one?
Much of my target audience has no real interest in film and
watch them mainly for pleasure, with friends not as an
interest or hobby here for film magazines don't appeal to
them especially the females asked as the films they
watch are romantic comedy's .
This may be because magazines such as total film and
empire focus on more action and genres similar to that
as they have a dominant male audience.
They also said that they may buy it if they had a actor or
films they enjoy. They also said they may read it if it was
well priced or free.

18. Would you rather see the character
from the film or the actor who
stared in it?
Charecter
Actor

19. Would you prefer the article to
be about the film or the actor?
actor
film

20. To summarise...
When making my trailer I will consider the most popular themes
of new relationships. I will stick with the convention of
heterosexual relationships and my characters will be attractive
and professional which not only sticks to conventions but also
appeals to my audience.
With my poster I will use colours effectively as with brides maids.
My image should create an atmosphere between the
characters to reveal some of the relationship and film, but not
give away to much as with many of the posters.
My film magazine will feature the actor from the film which sticks
with many of the conventions and what would appeal to my
target audience. However I must consider what will make my
audience want to purchase the magazine as they don't
typically buy them.