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Helping you rise to your potential
Click here for 10 tips to
brand yourself for success

2. Top 10 tips to brand
yourself for success
Excerpts from Reimagine by Tom Peters

3. 1. Think like an
entrepreneur
“No you don’t have to quit your job,
instead think of yourself as the CEO of
Me inc in the workplace. Make sure all
your projects noticeable enhance your
market value.”

4. 2. Be a closer
of Me Inc
“The tra ck record
ne thing –
derives from only o And
ented pr ojects
implem % a matter
impleme ntation is 98 t
a l’. Acquain
of ‘closing the de your
with how
yo urself m oney and
organisa tion makes
.”
know t he numbers

5. 3. Embrace Marketing
“Instead of bounding from project to project,
working with strangers, you need to be
selling yourself anew with every project –
marketing your point of view, marketing your
worth and marketing Me Inc”

6. “Competence in baseline
business skills like
marketing and networking
is essential but not enough.
You need to exhibit True
Mastery in something of
specific economic value.
Mastery goes beyond just
having a distinct skill. Think
about top athletes and
actors.”
4. Pursue Mastery

7. “All bets are of
f. Everything is
grabs. Nobody up for
knows what the
or she is doing hell he
. In such uns
circumstances, ettling
you must be abl
just ‘deal with’, e to not
but actually thr
ambiguity.” ive on

8. 6. Laugh off Screw Ups
“The sweet spot of the Brand You attitude is … a
great sense of humour. In the current disruptive age
we will be screwing up far more frequently than ever
before. Enterprises that tolerate or even celebrate
failure, that encourage the bold bid for greatness
that fizzles or goes down in flames…will succeed.”
www.ygenclub.ning.com

9. 7. N urture you r Network
ntal loyalty. What
rizo
ew loyalty’ is ho .
“‘N
eers think of your work
matt ers is what your p ing
pre mium on develop
W hich puts a high bsession. You mu
st
ex O
wh at I call the Rolod anage an ever
m
build and deliberately cts
f p rofessional conta
exp anding network o
eld.”
throughout your fi

10. “The unequivocal fact is that the
Internet and everything that
comes in its wake will turn
business upside down in an
astonishingly short period.”

11. 9. Harness your youth
Harness the strengths of
your youth:
• Innovative thinking
• Opportunities to ask why
• Knowledge of technology
• Appetite for change

12. “Constantly
revolutionizing
your portfolio of
skills is now a
minimum survival
necessity. Be
prepared to put in
your own time to
develop your
skills.

13. yGen club: Get the
direction you need