1. Assignment 5
The Opportunity Analysis Project
(OAP)
e-school by Tech-Educate

2. e-school
e-learning platform where you can access a
variety of educational material such as
language course materials, educational
podcasts, conferences, etc.
Languages + Technology = Future

3. OUR VALUE PROPOSITION
• Unique collection of contents (courses, videos,
syllabus,...) about learning languages.
• New learning method through mobile app and online
platform.
• Interaction with other language learners and social
features.
• New distribution method.
• Unique video content library.
• Lectures in streaming.
• An heterogeneous group of skilled professionals giving
the customers a better pool from which to choose.

4. OUR SURVEY
We chose to do an online free
survey, to supplement interviews,
on 54 people chosen at random
who answer a set of 10 closed-
ended questions but giving them
the freedom to point out other
answers.
freeonlinesurveys.com

5. RESPONSES BY LOCATION
Most of the answers come from Spain. Only 1 from Russia.

6. AGE GROUP: 20-50
Our potential customers are from 20 to 50 years old.

7. €/ PER MONTH
Most of them want to pay less than € 20 a month for the service.

8. OCCUPATION
Most of them are working, although there is a large percentage who are
freelance.

9. NATIVE LANGUAGE
The mother tongue of our potential customers is Spanish.

10. LANGUAGES THEY WANT TO
LEARN
A large percentage of our potential customers would like to learn
English.

11. LEVEL OF LANGUAGE THEY WANT
TO LEARN
50% of them want to learn English at beginner and low intermediate levels.

12. GOALS TO LEARN LANGUAGES
The main reason to learn a new language is to improve
language level.

13. PROBLEMS USING E-LEARNING
Most people demanded speaking practice, followed by
usability and online teachers.

14. TIME SPENT LEARNING
LANGUAGES
Most people spend less than five hours/week to
learning languages.

15. METHODS TO LEARN LANGUAGES
The most common learning method is free online
websites.

16. ADJUSTMENTS TO THE INITIAL
IDEA
We have learnt from customers feedback that
most of these potential customers would pay
€20 or less for the services.
Taking into account those findings, we have
designed a series of service packages in order
to respond to customers demands.

17. AVAILABLE SERVICES
Free Account Premium Account Premium Deluxe
• Learn 1 foreign
language.
• Learn 3 foreign
languages.
• Learn unlimited
foreign
• 1 month of
access to online
• 3 months of access
to online resources •
languages.
6 months of
resources • 3 months of access to online
• 1 month of
speaking corner •
speaking corner
3 months of online •
resources
6 months of
tutoring speaking corner
• 1 month of
online tutoring • Price: 20€ • 6 months of
online tutoring
• Price: Free • Price: 60€

18. ESTIMATED MARKET SIZE
Purchases of product
Free service: 500.000
Premium account: 300.000
Premium Deluxe: 200.000
Total purchases/year: 1.000.000
Employees needed: 100
Estimated market size (€): 18.000.000€