You Read Blue Oceans. Now, Learn to Avoid Red Ocean Traps!

•

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A decade after the publication of the first edition of the Blue Ocean Strategy (summary = get your Value Proposition right!),we have Red Ocean traps. • Two traps from assumptions about marketing, in particular customer orientation and niches; • The next two from economic lessons on technology innovation and creative destruction; • and the final two from principles of competitive strategy that regard differentiation and low cost as mutually exclusive choices. Join one of our workshops where we go deeper into the Red Ocean Traps, how to avoid them and build a competitive strategic plan office@alinea-partners.com

Empresariales

April
2015

Contact:

alineapartners@icloud.com

From
Blue
Oceans
to
Red
Ocean

Traps!

Compe&&ve
Advantage
is
about
more
than
diﬀeren&ated
value

proposi&ons
…

10
years
since
Blue
Ocean
Strategy…..

the
willingness
to
change
is
there,
but
Mental
Models
are
geBng
in
our
way

Trap
#1

Seeing
Market-‐Crea&ng
Strategies
as
Customer-‐Oriented

Approaches

Trap
#2

Trea&ng
Market-‐Crea&ng
Strategies
as
Niche
Strategies

Trap
#3

Confusing
Technology
Innova&on
with
Market-‐Crea&ng

Strategies

Technological
breakthroughs
don’t
necessarily
create
new
markets.

Trap
#4

Equa&ng
Crea&ve
Destruc&on
with
Market
Crea&on

Does
market
crea9on
always
involve
destruc9on?

Trap
#5

Equa&ng
Market-‐Crea&ng
Strategies
with
Diﬀeren&a&on

Trap
#6

Equa&ng
Market-‐Crea&ng
Strategies
with
Low-‐Cost
Strategies

Take
Aways
….

•  Trap
One:
Seeing
Market-‐Crea9ng
Strategies
as
Customer-‐Oriented

Approaches

•  Trap
Two:
Trea9ng
Market-‐Crea9ng
Strategies
as
Niche
Strategies

•  Trap
Three:
Confusing
Technology
Innova9on
with
Market-‐Crea9ng

Strategies

•  Trap
Four:
Equa9ng
Crea9ve
Destruc9on
with
Market
Crea9on

•  Trap
Five:
Equa9ng
Market-‐Crea9ng
Strategies
with
Diﬀeren9a9on

•  Trap
Six:
Equa9ng
Market-‐Crea9ng
Strategies
with
Low-‐Cost
Strategies

Don’t
get
caught
….

Contact
us
about
bring
a’
Red
Ocean
Trap’
Workshop
to
you!

alineapartners@icloud.com

Or

oﬃce@alinea-‐partners.com

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You Read Blue Oceans. Now, Learn to Avoid Red Ocean Traps!

1. April 2015 Contact: alineapartners@icloud.com From Blue Oceans to Red Ocean Traps!

2. Compe&&ve Advantage is about more than diﬀeren&ated value proposi&ons …

3. 10 years since Blue Ocean Strategy….. the willingness to change is there, but Mental Models are geBng in our way

5. Red Ocean Traps!

6. Trap #1 Seeing Market-‐Crea&ng Strategies as Customer-‐Oriented Approaches

8. Trap #2 Trea&ng Market-‐Crea&ng Strategies as Niche Strategies

10. Trap #3 Confusing Technology Innova&on with Market-‐Crea&ng Strategies

11. Technological breakthroughs don’t necessarily create new markets.

12. Trap #4 Equa&ng Crea&ve Destruc&on with Market Crea&on

13. Does market crea9on always involve destruc9on?

14. Trap #5 Equa&ng Market-‐Crea&ng Strategies with Diﬀeren&a&on

15.

16. Trap #6 Equa&ng Market-‐Crea&ng Strategies with Low-‐Cost Strategies

17.

18. Take Aways …. •  Trap One: Seeing Market-‐Crea9ng Strategies as Customer-‐Oriented Approaches •  Trap Two: Trea9ng Market-‐Crea9ng Strategies as Niche Strategies •  Trap Three: Confusing Technology Innova9on with Market-‐Crea9ng Strategies •  Trap Four: Equa9ng Crea9ve Destruc9on with Market Crea9on •  Trap Five: Equa9ng Market-‐Crea9ng Strategies with Diﬀeren9a9on •  Trap Six: Equa9ng Market-‐Crea9ng Strategies with Low-‐Cost Strategies

19. Don’t get caught …. Contact us about bring a’ Red Ocean Trap’ Workshop to you! alineapartners@icloud.com Or oﬃce@alinea-‐partners.com

You Read Blue Oceans. Now, Learn to Avoid Red Ocean Traps!

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