UKSG 2012 http://lanyrd.com/2012/uksg12/ Breakout sessions led by Ruth Jenkins and Alison McNab. “At a time of declining library budgets the use of all e-content must be maximised. Mobile interfaces and apps have the potential to provide access to subscription e-content on-the go, in addition to providing improved accessibility. However, this is not a seamless process and publishers, librarians and end users face different barriers and challenges. The presenters look forward to sharing their experiences with those of other librarians and with publishers”.

1. UKSG 35th Annual Conference
Mobilising your e-content for
maximum impact
Ruth Jenkins & Alison McNab
@rjlib @AlisonMcNab
Session hashtag: #MobiContent

2. Outline
 Aims
 Context
 Examples
 Barriers and challenges
 Conclusions

3. Context
Declining budgets
Demonstrating value
Maximising subscription e-content
Accessibility

4. Why mobile matters
 There are 5.9 billion global mobile subscribers:
87% of world’s population [International
Telecommunications Union]
 An estimated 1 billion smartphones will be sold
in 2014 [Gartner Group]
 An estimated 10 billion mobile Internet devices
by 2016 (with world pop of est 7.3 billion) [Cisco]
 Horizon Report: 2012 Higher Education Edition
 Time-to-Adoption Horizon: One Year or Less:
- Mobile Apps / Tablet Computing

5. Loughborough UG applicants
Market research survey, conducted in 2011, found
that:
•98.5% of the sample of potential applicants to
Loughborough University had mobile phones
•About 46 % of these mobile phones were
smartphones:
• 12% Android
• 17% Blackberry
• 17% iPhone

6. Mobilising e-content
Mobile websites or apps?
full-text A&I
e-books journals
databases services

7. Barriers and challenges
Publishers Librarians Users

8. American Institute of Physics

9. American Chemical Society

10. Publisher apps are great but…
 Users have to know who publishes the
journals they read & download the right app
 They are often designed for browsing
 Need to link with resource discovery (e.g.
Primo, Summon) & reference management
(EndNote, RefWorks) software
 May not be available for all platforms
 Off-campus access is limited (so not a truly
mobile service!)

11. Primo mobile
 There is a cut-down version of Primo
designed for use on mobile phones
 But it only contains the Library Catalogue,
not the full ‘Library Catalogue Plus’ (so the
resource discovery element based on
Metalib/SFX is missing)
 So people have to use the full web
interface to access the full range of
content

12. Barriers and challenges
Publishers Librarians Users

13. Over to you
 What are the challenges to
mobilising your e-content?
 What are the barriers?
 Write comments on post-it
notes
 Please identify whether you are
a publisher or a librarian

14. References
 International Telecommunication Union
The World in 2011: ICT Facts and Figures
http://bit.ly/KI9rtn
 NMC Horizon Report: 2012 Higher
Education Edition http://bit.ly/II2hsn
 J. Anderson & L. Rainie The Future of
Apps and Web (Pew Internet) http://bit.ly/
KfE7F3
 Gartner and Cisco statistics taken from above

15. UKSG 35th Annual Conference
Thank you!
Ruth Jenkins Alison McNab
Loughborough University De Montfort University
R.Jenkins@lboro.ac.uk AMcNab@dmu.ac.uk
#MobiContent