1. Masthead Comment on how the design of the magazine cover attracts the target audience:
The red and white that is used in the masthead suits both the
Salford City College
male and female audiences. It relates to the classic album and
Eccles Centre
song reviews that can be read within the magazine. The bold
AS Media Studies
Foundation Portfolio
attracts the older audience and the ‘Q’ stands out as it is unique
and creative so it gives the magazine an edgy look to attract a
younger audience as well. It’s also placed in the top left corner Colour
which has been seen as the first thing an audience will look at The red and white colours attract an older audience because
when they go to read a magazine. they are quite plain but give a very professional and
sophisticated look because of the contract on the backlight.
Red is known to symbolise passion and sex, but also danger.
Main image This links to the main image and also the model credit. White
Using a well-known singer liker Cheryl Cole attracts both is a neutral colour which attracts both genders but also seen
audiences of male and female because she is attractive and also a as an innocent colour and creates a contrast on its opposite
successful chart singer. colour red which brings danger. The contrast of white and red
Her gesture code attracts younger males as it is a sexy and also emphasises the importance of the stories.
seductive pose. Her direct eye contact lures audience in because
it gives them the impression that she is looking right at them. It
also looks professional. The unusual water effect makes dramatic
Typefaces
approach and catches the audience’s attention because it stands The bold, sophisticated typeface attracts the older audiences
out with the high key lighting. because it gives a very dramatic effect. It looks very visual and
stands out. It emphasises the creativity and edgy look when
using capitals and helps the audience learn what the main
Model credit attraction is.
This is used in a bold effect and makes it intriguing for the
audience to look at. It uses a shocking effect that attracts
audience because it looks important and outstanding from other Photography Lighting
magazines. It helps to link to main image and informs the There is high key lighting used on the main image around the
audience who it’s about and what it’s about. face to show that she is the dominant contract. It also creates
The large text stands out as it covers the whole of the bottom of a distinctive image for the audience because it brings out the
page so the audience’s attention is dragged across the whole detail of the water effect and the beauty of her seductiveness.
cover. It is also short and snappy which immediately tells the As the backlight is darker, this makes the main image stand
audience what the article is about. out even more to attract the audience.
The usual seductive look links to the edgy effect.
Main cover line Coverlines
The contrast between the celebrity and the cover line attracts the
These are a lot smaller than the main cover line so that the
audience because fans and audiences that are aware of Cheryl
audience isn’t distracted from the main image, because that is
Cole know that she isn’t the rock star kind of woman and doesn’t what sells the magazine. The colours attract the audience
usually go for such a dramatic, passionate look. Older fans
because they look professional due to the continuity of the red
recognise her from the innocent girl band Girls Aloud and shows and white contrast on the darker backlight. The block effect
how independent she is known and how she has changed to suit House Style
used on the left hand side is used so that the audience can
the needs of her audience. It also tells the audience what the The design of the masthead is set out as the principle of design theory. We are
know what else is going to be available in the magazine
article will be about and lures them in because she is right above attracted to the top left because we read from left to right. This indicates that the
without giving too much away. Also the names are major
the cover line. audience will be attracted to the masthead first and also then drags their
starts which will attract more fans.
attention across the page as it goes straight into the celebrity then to the main
Design Principles Used cover line. The typography used also keeps it looking professional but edgy so
In terms of the design principle and the rule of thirds, the photo that it attracts a wider audience. The colour scheme would be eye catching
covers the whole page and sits on intersecting lines so that the because its stands out from the low key lighting in the back ground and has been
audience is drawn to the whole image. Her eyes are on a cleverly set out so that the audience’s attention is attracted to the most
horizontal line which attracts the audience. The masthead fills important thing.
the primary optical area and the text at the bottom helps to fill
the weak fallow area so that there is more space filled on the
page.

2. Masthead Comment on how the design of the magazine cover attracts the target audience:
The block letters used stand out from the main image colour. This
Salford City College
attracts the audience because it looks exciting and shocking. This
Eccles Centre
relates to its purpose of entertaining and informing its audience.
AS Media Studies
As it is abbreviations this gives it a creative and unique selling
Foundation Portfolio
point. The white colour shows how important the magazine is
because it emphasises what the magazine is called. It’s targeted Colour
at a younger audience, but the white colour suggests it’s aimed at The white can connotes innocence which relates to her
male and female. gesture code and personality, but it also is a neutral colour
which means that it’s aimed at both genders. The black colour
can represent mystery which relates to her gesture code of
Main image being secretive. Her red hair and lack of makeup tells us she is
As it is a close up. We can see the gesture pose if quite secretive not aiming to attractive a male audience. The emphasis of her
and mysterious, which attracts male audiences. It attracts the red hair symbols passion and danger. But the contrast of the
audience because of the unusual pose. It is somewhat seductive, white on the red helps to emphasise the cover lines as well.
but the audience don’t think that when they first see it. Her
direct address also lures the audience in because it quite relaxed
but edgy. The mixture of emotions creates an eye catching look. Typefaces
As Florence is well known and a chart topping singer, this would The bold font and capital letters attract the audience because
bring in indie/pop fans and audiences. As she is the only thing in it eye catching and helps emphasise what the magazine is
the cover, it drives the audience straight to her. based on. It gives the magazine an edgy look and also quite
indie. The primary audience for this magazine is
indie/different people.
Model credit
This model credit is unusual because it is just the name of the
singer. This would attract the audience because it gives an Photography Lighting
enigmatic design and drives the audience the read on. It is also The magazine uses high key lighting on the face of the
very bold and dramatic and the only dark font which creates an celebrity because she is the main attraction. It emphasises her
eye catching effect to draw in the attention of the audience. It beauty and how famous she is. It also attracts the audience
also links to her privacy and for her being known to not give in to because it brings out the vibrant colours in her hair which she
the paparazzi. Also, she has a very powerful voice, this credit is very well known for. Her white t-shirt also helps brighten the
emphasises by using big bold letters. lighting to make it a positive magazine and link to her happy
success she has had. The brightness itself attracts the
audience.
Main cover line
This stands out from the rest of cover because it helps to
represent the qualities of the singer. The unusual use of just her Coverlines
name tells us that it shows her secrecy. Her powerful voice can The cover lines are smaller than the main cover line because
be captivated in the cover line because of the large text, but she they can’t let the audience get distracted. Also they are
has a very quiet voice. The contrast of the two different sides to arranged around her face so that the audience is still attracted
her can be seen in the contrast between the cover line and main House Style to her face. They help to outline her face as well so the
image. The text above it in white is emphasised and relates to The way in which this magazine cover is set up helps to make the celebrity the audience is attracted to the centre of the page to her face.
stories that are happening around the world for example, the x main attraction on the screen. The use of white makes the continuity of the With them being white, its helps to emphasises and create a
factor was a popular TV show screening at the time. magazine seem very innocent and girly which links in with her personality and distinctive image for the audience because they have helped
high key lighting. The bold cover lines link to the bold mast head and help to create a dominant contrast.
Design Principles Used make the magazine look professional and sophisticated. The white typeface is
In terms of the design principle, the close up helps to fill the page eye catching as it creates a good contrast against the red hair of the artist. The
of the magazine and create a professional look. The eyes of the white used on the mast head and the cover lines also help to create a
artist Florence lye on an intersecting line and grab the audience’s sophisticated look to the audience because it looks formal and well structured.
attention because they are looking directly at the camera. The
image fills all areas of the Guttenberg design principle which
helps to attract the audience because there are no weak fallow
areas.

3. Masthead
They have used bold text by using black and red which mainly Colour
Salford City College
attracts a male Eccles Centre
audience. It creates a contract on the white The red colour symbolises sex, drugs, blood which all link to
background and helps it to stand out. The black used links to
AS Media Studies the gangster theme. Black also symbolises gangster and
main image clothing to create continuity. As it fills the top of
Foundation Portfolio Comment on how the design of the magazine cover attracts the target audience: death which links to the main cover line. All these colours
page this attract audience to read it because it’s dramatic. You are used on his last album which the target audience will be
can’t see all of it so it must be easily recognisable and the familiar with. Altogether it creates a dark, intimidating
audience are already familiar with it. It looks quite gangster atmosphere for the reader.
and manly links to rap music which will be a key feature that
attracts the primary audience as they like this kind of music.
Typefaces
Main image The bold dramatic effect is used to create a shocking story
The main image has used a well-known celebrity. He is giving and bring out the importance of main story and cover lines.
an intimidating look which helps link to gangster look. They The overlapping is used to make it seem busy and to make
have used dark colours and tattoo helps build up and create a the magazine seem like it has a lot to tell the reader.
more intimidating. The medium shot is used to capture his
muscles, tattoos and necklace that are key conventions of a Photography Lighting
gangster. They have defined his features to help him stand The high key lighting used creates a shadow at the back of
out. He is wearing black to bring out a bad ass look and have the main image and sets a very nice stand out of the main
also used a big necklace which keeps the link to gangster/rap. image which makes it a distinctive image. Also, the high key
lighting brings out the features and details on his tattoos
which encourages the readers to have a look at what the
Model credit actually are. It also brings out the emotion of intimidation in
The red text is in bold and is recognisable because audience his face.
link that to Eminem and his music. The quoting gives the
audience an idea of what the interview is about and has used
shocking words like ‘died’ which lures the audience in because Cover lines
they will have hear about it in the news and will want to read The cover lines are very close to the main image and draw
about it properly. The list of drugs links to gangster and bad an outline to help the main image stand out more. It also
ass theme because they are dangerous and edgy. The quote uses the same colours in different parts of the colours to
‘come clean’ can relate the cross around his neck and bring a make it look quite edgy and different. They also name some
sense of innocence. big names in the music genre which will help attract a wider
audience.
Main cover line
The short and snappy cover line helps to makes the audience
only get half the story and makes them eager to read on to
find out how it relates to the main image.
The different colours create a contrast against white
background and helps for the main cover line to stand out
amongst the rest of the magazine. It also keeps a constant and
professional look for the audience.
House Style
Design Principles Used In terms of house styles, this magazine cover has kept the continuity and the
In terms of the design principle, this image is more centred to colours red, black and grey to make it very masculine and gangster. It has also
the page. The cover lines help to fill the primary optical area kept to the bold typeface to make it stand out and be in the faces of the audience
and also help fill the weak fallow area that the audience aren’t compared to rivalry magazines. The main image is centred across the rule of
really drawn to. The cross necklace on the artist is in the three which helps to direct the audience’s attention to the most important thing
centre of the page and attracts the audience’s attention selling the magazine.
because it is brought out from the black background.

4. Masthead Comment on how the design of the magazine cover attracts the target audience:
Colour
The masthead is a bold City College that would attract a
Salford pink heading
The pink connotes girls, hot and can be seen as a sexy
female audience. It is meant to entertain and look quite quirky
Eccles Centre
colour. For a deeper meaning it can be acceptance which
and eye catching. ItMedia Studies
AS stands out because it large and spaced out.
relates to being different link Avril being a punk. Black is
The masthead also fills top Portfolioso it’s the first thing the
Foundation
of page
gothic colour and links to her style. The white background
audience when they pick up the magazine. The contrasts with
helps brings out the contrasts from black being bad and
the dark colours on girl help to create a fun and girly magazine
white being innocent which is how most of the audience will
with a twist of adult because of the sophistication of the
act being young females. Change in colours makes magazine
typeface.
more high profile and professional to beat competition.
Main image Typefaces
For the main image they have used a well-known celebrity. The As for the bold text, this makes magazine seem shocking
direct eye contact to audience lures them in because they are
and important towards the audience. It tries to makes the
going to be interested about why they are on the magazine. magazine stand out from the rest of them. Different sizes
The unusual gesture pose focuses more on attracting girls not
shapes used on the cover bring creativity and a sense of
boys, although there is a hint of her seductively she is more in edginess. This relates to main image being in your face like
your face with an attitude rather than being sexy. Her smart,
text.
sarcastic smile looks like she has an attitude as she is known for
being bad ass and like a punk. As she is leaning forwards
towards the camera she is looking directly at the reader. This Photography Lighting
makes the reader more intrigued as the artists grabs their They have used high key lighting on face which creates a
attention. Her gestures of bowing, contrast with her dominant contrast and helps to make the main image most
personality because she is well known for being rebellious and important on the page. The white back ground helps to
punk/rocker like. bring out features and dark colours on the celebrity. This
creates a distinctive image for audience. The necklace is put
in centre and brought out and helps create an unusual
Model credit gesture pose to draw in audience.
The model credit is bold like the masthead which shows
continuity and as it is pink to attract the young female
audience. The white contrast on black dress is eye catching and
Coverlines
luring. As it is at the bottom of page the audience are brought The cover lines have been places around the main image
to it as a pattern from top to bottom. Because the colours are and smaller so the audience isn’t distracted when looking at
the brightest they stand out. This all relates to the hard/punk the magazine. The changes from pink to black link to the
look used on the main image. The short snappy lines to tell celebrity and the masthead, this helps keep continuity and
audience the main storyline and leave an enigma so that the professionalism. They are surrounding main image so the
audience as drawn to the magazine. audience is directed to the centre of the page. It mentions
important names to attract audience but not give too much
away. They are all aimed at one particular music group of
Main cover line the female audience.
They have used pink, white and black which links to her House Style
perfume which uses these colours in mainstream stores that The use of bold text and 3 colours helps create continuity and creates a
the primary audience will go in and recognise her for as well as Design Principles Used
professional look on the magazine so that the audience are more likely to be
her music. The magazine has adapted to this. The main cover In term of the design principle, the cover lines in the top left
attracted to it. The masthead covers the whole of the top page so it attracts the
line has used direct address using ‘You’ to attract the audience corner fill the primary optical area and grab the audience’s
audience because it stands out across the whole cover. The main image covers
and bring them into the story. The big text helps it stand out attention because there are popular artists listed. Also, the
the rule of three so audiences are attracted to the most important features that
from the other minor cover lines. The contrast on black helps mast head across the top of the page grabs the attention of
are there to help sell the magazine. The model credit also covers the bottom of
to emphasise main story because the colours seem brighter the audience because it stands out. In terms of the rule of
page so that the audience follow the design principle theory and do not miss out
and more obvious. thirds, the audience are drawn to the image as her eyes and
on the key aspects of the magazine.
necklace are lying on horizontal lines. Her eyes are also on
intersecting lines so the audience are going to be drawn to
the main image. She is also look directly at the camera which
helps the audience to be more involved.