1. Question 4
Who would be the audience for your media product?
In terms of my target audience, my market research indicated that the target
audience for my magazine was people female and male. The age of the target
audience is young adults aged 16-19 years old. The majority of my target
audience would be unemployed or having a part time job whilst in college or
university. The type of music they listen to mostly is pop and dance music.
They enjoy reading artist interviews and looking at photos of the artist. This
is was makes a magazine more appealing to this age group. They only read a
few times a month so they wanted a magazine that would be fully detailed
so that they don’t have to buy the next issue till the month afterwards. The
participants in the market research stated the most read Q magazine. This
helped me decide on my final product.
When looking at my focus group, they were participants aged 16-19 years
old. They assessed my music magazine and stated they would enjoy reading
the magazine because it is a young audience related music magazine. The
artist looked modern and unique which is something you would also find in a
Q magazine. Both male and female audiences were interested in the
magazine and thought that it looked professional and appealing towards
their age group. As the layout of the magazine was different and
sophisticated, it became more appealing to the audience. The use of purple,
black, white and grey helped to make the magazine colourful and appeal to
male and female audiences. The font on the magazine was bold and eye
catching. This caught the attention of the audience and the name of the
magazine ‘REMIX’ told them instantly what the genre of the magazine is
based on.
Also, as the magazine is aimed at a younger audience, the layout of the
magazine shows plenty of images and younger related cover lines which
would make the magazine more appealing to outgoing 16-19 year olds. To
make the magazine more appealing to a female audience, I added a fashion
section which should help to link the music magazine to festivals and other
events that most of the age group would be attending this year.