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                                    YOUR




                                      DIA
                                    MEDIA
Copyright All Media Count, 2012 ©




                                    IS

                                    WASTED   ALL MEDIA COUNT
                                             Investment Proposal 2012
                                                             1
Copyright All Media Count, 2012 ©




                                        We know which half




2
IN 1 MINUTE
                                                                                              (CLICK NUMBERS TO JUMP TO SECTION)



                                    1    Brands waste a lot of money on advertising because of poor media data.

                                    2    That’s a huge opportunity for us

                                    3    because we can identify media waste better than any other company can.

                                    4    Our cross-media analytics system is great, advertisers love it,

                                    5    and other companies in this space have nothing like it.


                                    6    But we aggravate the media agencies

                                         because our activity is contrary to their business model.
                                    7
                                         Ironically, exit is likely to be via trade sale to one of the media agency groups,
Copyright All Media Count, 2012 ©




                                    8

                                    9    triggered by raising advertisers’ expectations of them and disrupting their business.

                                    10   To pull that off, we need to talk to a lot of advertisers, and do so quickly

                                    11   so are seeking 300K for 10.5%, primarily for marketing, sales and client service.


                                                                                                                                 3
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                                      READY?




4
IF COMPANIES COULD




                                    REACH MORE PEOPLE
                                              WITH THEIR ADS, THEY WOULD




                                    MAKE MORE MONEY
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                                        BUT THEY HAVE A PROBLEM WITH   media

                                                                           Click here to return to contents page   5
They saturate too few people                                          And fail    to reach the rest
                                                 with too much advertising
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                                                                                                      HALF
                                                                          of their media investment is wasted.*
                                                                                   And we can prove it.

                                    * “Half my advertising is wasted, but I don’t know which half”.
                                      Quotation attributed to both John Wannamaker and Lord Leverhulme in the early 20 th century.                  6
Why are advertisers so wasteful?




                                      1 Most media are   NOT WELL MEASURED in China



                                      2 The metrics for each media type are   INCOMPATIBLE – like

                                        apples and oranges
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                                                                                                    7
BUT IN A MARKET WHERE…
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                                        BAD GOOD             can be
                                                                      Click here to return to contents page
                                                                                                              8
THIS WASTE IS OUR                                                   …AND ALSO THE ESSENCE OF OUR

                         OPPORTUNITY…                                                                     POSITIONING


                                    2011                                                                            2014
                                                                                  We’re known us as        “the half wasted”
                                    55 B US$ spent on ads and media               company     and have converted 150 to 200 of
                                                                                  China’s top advertisers.

                                    China’s 2,000 top advertisers
                                                                                  By helping clients confidently re-allocate
                                    waste US$ 9 to 10 billion.                    more than half of their media spend,

                                    And want to MOVE their money to
Copyright All Media Count, 2012 ©




                                    less wasteful media                           our Waste Analysis and related on+offline
                                                                                  analytics services create over US$ 150
                                                                                  million of value for our customers

                                             .                                    We also have business coming from other media research,
                                                 THIS is what we are targeting.   smaller advertisers, agencies and media owners.
                                                                                                                                    9
We’ve ALREADY BUILT and are      SELLING a Waste Analytics solution.




                                  It is kind of
                                                    C   O   M
                                                        P   L   I
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                                                            C   A
                                                                T     E   D



                                                                                            but looks really cool

                                                                                  Click here to return to contents page   10
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11




                                         “Apples to oranges”
         并
         提
         来
         拿
         西
         东
         的
         不
         全
         完
         件
         两
         把
         思
         意
         的




         相
         同
         是




         论.
A SHORT EXPLANATION OF WHAT WE DO:




                                               Audience data from




                                       DiFfEReNt
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                                          media used to be incompatible.




                                                                           12
Because …


                                    1 They are physically different




                                    2 The audience experience is not the
                                      same




                                    3 Measurement technologies for one
                                      could not be used for others
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                                    4 So the data for each was
                                      incompatible                         Ɣ   ƕ   Ƃ
                                                                                   13
We fix that.




                                    We M A K E the data about these experiences compatible.


                                     And we do it across more than a D O Z E N media types
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                                                                                              14
Maybe an analogy will help…




                                        Data from different media are like chemical elements. They do not naturally mix.
                                                     But at an A T O M I C level they can be joined together.




                                                           At AMC we    BREAK
                                                                        D O W N        media behaviors to an “atomic” level
Copyright All Media Count, 2012 ©




                                                                             then

                                                                     RE               INE
                                                                          COM       B
                                                              that data in any way a client needs.


                                                                                                                           15
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                                    THE EFFECTS OF OUR INNOVATION ARE IMPRESSIVE
                                    BUT NOT NECESSARILY POSITIVE FOR EVERYONE INVOLVED (MORE ABOUT AGENCIES LATER).


                                                                                                                      16
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                                         We know:
17
HOW MANY   PEOPLE SEE AN AD CAMPAIGN
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                                                                           18
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                                          HOW MANY
                                         TIMES THEY SEE IT




19
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                                          AND
                                         WHERE THEY SEE IT




20
Therefore we



                                    also
                                    know:
                                                   1   HOW MUCH the client is
                                                       over-spending
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                                                   2   WHICH media are least and
                                                       most wasteful


                                                   3   THE sites, programs, publications
                                                       that are helping or hindering Reach
                                                       and Impact (we name names)
                                                                                             21
Interested in a REAL   EXAMPLE          of what

                                  clients actually GET from this?
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                                                                    Click here to return to contents page   22
WASTE ANALYTICS
                                            FOR
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                                        An AB-Inbev brand
                                                            23
SUMMER 2011


                                    CHENGDU                  TV
                                                             Online
                                                             Newspaper
                                                             Outdoor
                                                             Bus LCD
                                    7 TYPES OF MEDIA USED    Bus shelter
                                                             Radio


                                    SPENT ABOUT 20,000,000
                                    RMB (US$3 million)
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                                                             More than 95% of beer
                                    THE CAMPAIGN             drinkers saw it

                                    SATURATED THE CITY       The average beer drinker
                                                             saw it more than 100
                                                             times


                                                                                        24
Percentage who have seen the campaign at least 10 times   The client was able to   SEE MEDIA WASTE for the first time.
                                                                                                               Accumulated Reach and Spending
                                                                                                                         (across all media types)




                                                                                                                                                                                    This flat part is waste




                                                                                                                                                                                                       good.

                                                                                                                                                                                        It shows the
                                                                                                                                                                                   client’s money is
                                                                                                                                                                            building more audience
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                                                                                                                        Cumulative cost (000 Rmb)
                                                             MORE EXPLANATION ABOUT THE CHART
                                                             Each dot on the curve is a media vehicle – a website, a newspaper, a TV program etc. In this chart, all media for the campaign are shown. Each vehicle has
                                                             a price, so when one is added to the campaign, it increases the cost, shown on the horizontal axis. And by adding more vehicles, the campaign may be
                                                             seen by more people, shown by the vertical axis. But once the ad is already being broadcast in several places, it gets harder and harder to reach fresh
                                                             audience, so the audience increase for each new vehicle reduces. After a while it’s impossible to get any new audience because we’re close to saturation;
                                                             almost everyone has already seen the campaign. The dots are ordered according to best value-for-money: the ones which have a large audience
                                                             compared to their price are shown on the left. Dots on a flat part of the curve are waste.                                                                   25
Copyright All Media Count, 2012 ©




                 ?
              SO WHAT
26
They could have got the
                                                                                   same result for
                                                                                   12,000,000

                                                                                   With AMC’s data.


                                    THEY DID NOT NEED TO
                                    SPEND 20,000,000 RMB
                                                                                   And spend the other
                                                                                   8,000,000 where it will
                                                                                   work better
Copyright All Media Count, 2012 ©




                                                           We also tell clients lots of other stuff about what sites and
                                                           networks and programs they should use and audience
                                                           figures and CPM and ROI and blah blah but it all pretty
                                                           much revolves around identifying media waste.
                                                                                                                      27
WE CHARGE

                                    175,000 Rmb
                                    (US$27,000) FOR WASTE ANALYTICS
                                    FOR ONE CAMPAIGN IN ONE CITY
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                                    
                                    AB-INBEV HAS SINCE BOUGHT OUR
                                    DATA IN SHANGHAI FOR A YEAR
                                    @800,000 RMB (US$123,000)


                                                                28
We can do this




                                       for   any              ad campaign




                                        in   any              city




                                             any
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                                    across                    mix of media.


                                                                              29
WE ARE THE ONLY COMPANY THAT CAN DO THIS STUFF
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                                                                                     30
EVEN THE MEDIA AGENCIES CAN’T DO IT
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                                                                              So they don’t like us
                                    [IF YOU’RE GETTING IMPATIENT, CLICK HERE TO FIND OUT WHY]
                                                                                                      31
YOU MAY BE WONDERING :




                                   Is that it?
                                  NOT QUITE.
Copyright All Media Count, 2012




                                   THE INNOVATIONS THAT ENABLE US TO IDENTIFY MEDIA WASTE YIELD
                                                    TYPES OF PRODUCTS & SERVICES.
                                                                                                  5
                                                                                                  32
[UGLY DIAGRAM ON NEXT SLIDE]
                                             Click here to skip it
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                                                                     33
SITE
                                             INSPECTIONS
                                                                                                      1.                            2.
                                                                                                  AUDIENCE                        WASTE
                                                     PUBLISHED                                      STATS                        ANALYTICS
                                       CONSUMER
                                                      STUDIES
                                      OBSERVATION



                                                                                   MEDIA                       CLIENT’S
                                                                                 EQUALIZING                     MEDIA
                                                                                  FACTORS                       PLAN
                                                     ONLINE MEDIA
                                                      BEHAVIOUR
                                                       (PLUG-IN)

                                                                                    DAILY                       MEDIA-
                                    PROPRIETARY                                                                             PROPRIETARY
                                                                    SIMULATION   INDIVIDUAL   SIMULATION       NEUTRAL
                                       DATA                                                                                  PLANNING
                                                                         1         MEDIA           2           TRAFFIC
                                    COLLECTION                                                                               SOFTWARE
                                                                                    DATA                        DATA
                                      SYSTEM            OFFLINE
                                                        MEDIA
                                                      BEHAVIOUR
                                                       (SURVEY)
                                                                                                              RATE CARD &
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                                                                                                                CLIENT’S
                                                                                                               DISCOUNT
                                                                                                                  INFO




                                             5.                                                       4.                            3.
                                        CUSTOMIZED                                               AD & BRAND                      CAMPAIGN
                                         RESEARCH                                                 TRACKING                       PLANNING




                                                                                                                                      34
Looks like a lot.

                                    Not just media waste.




                                    So why do we keep going on about   media waste ?
Copyright All Media Count, 2012 ©




                                                                               Click here to return to contents page   35
Because it’s   sexy   and helps us look unique
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                                                             AMC



                                                                                     36
THE TROUBLE IS, ALL MEDIA
                                                                                                      RESEARCH COMPANIES SAY
                                                                                                              THEY’RE UNIQUE.



                                                                                                                Don’t
                                    (Awareness x Reputation)




                                                                                                                they?
                                  BRAND STRENGTH
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                                                                                                      AMC                China’s media
                                                                                                                       research & data
                                                                                                                    market = 1.4 B Rmb
                                                                                                                     (US$215 million).
                                                               NUMBER OF MEDIA TYPES THAT CAN BE INTEGRATED
                                                                                                                                37
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                                   {

          ?
                                         So what do we mean by




                          unique   }


38
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                                  Click HERE for a more legible version
                                                            39
We built the tools                                      to solve this problem because they didn’t exist before

                                                                                             my炒媒体 (“My Fried Media” our data collection
                                                                                             software )
                                                                                             WITH FULL CONTROL OVER THE CODE WE CAN DELIVER FASTER, CHEAPER AND
                                                                                             MAKE IT DO PRETTY MUCH WHATEVER WE WANT WITH MINIMAL RISK OF
                                                                                             DATA LEAKAGE OR THEFT

                                                                                             data simulation algorithms
                                                                                             USING A DETAILED MEDIA HABITS PROFILE FOR EACH RESPONDENT, WE
                                                                                             ACCURATELY SIMULATE THEIR DAILY MEDIA USAGE ACROSS THOUSANDS OF
                                                                                             MEDIA CONTACT POINTS.

                                                                                             e.p.g. crawler
                                                                                             A WEB ROBOT WHICH VISITS EVERY TV STATION’S WEBSITE, READS THEIR
                                                                                             DAILY PROGRAMMING INFORMATION AND CONSTRUCTS A UNIFIED
                                                                                             ELECTRONIC PROGRAM GUIDE.
                        My炒媒体
                                                                online activity recorder
                                      WE CAPTURE SITES THAT A PERSON VISITS, HOW OFTEN AND HOW LONG
                                  THEY STAY. BECAUSE IT’S FROM THE SAME RESPONDENTS, OUR ONLINE DATA
                                                                     IS FULLY COMPATIBLE WITH TV DATA.
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                                           applbox (our cross media planning software)
                                      DEFINE YOUR TARGET, SET CAMPAIGN SCOPE, CHOOSE YOUR FORMATS.
                                    APPLBOX HELPS YOU EVALUATE AND OPTIMIZE MORE THAN 15,000 MEDIA
                                     VEHICLES ACROSS 13 MEDIA TYPES AND KNOW – INSTANTLY – THE CROSS
                                                      MEDIA REACH FOR ANY CAMPAIGN CONFIGURATION.

                                                                       lots of other things
                                       DATABASES OF MEDIA SPECS, OWNERS, PRICES. HOURS AND HOURS OF
                                      VIDEO FOOTAGE. THOUSANDS OF PHOTOS OF BILLBOARDS, BUS-RIDERS,
                                                                                                                                               Applbox user interface
                                           SHOPPERS, SUBWAY RIDERS – PEOPLE USING ALL KINDS OF MEDIA.
                                                                                                                                                             41
AND WE HAVE A UNIFYING PHILOSOPHY OF HOW ALL THIS MEDIA STUFF FITS TOGETHER
Copyright All Media Count, 2012




                                                                                                                42
What makes us unique is that we have a




                                    SUPERIOR PRODUCT
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                                      Which is why a former senior planner at   Carat recently said…
                                                                                                       43
“THERE’S NOTHING THAT
                                  EVEN COMES CLOSE TO
                                  AMC’S SYSTEM AT ANY
                                  OF THE AGENCIES. IT
                                  SHOULD   BE   ON  ALL
                                  THEIR DESKTOPS.”
Copyright All Media Count, 2012




                                    Click here to return to contents page   44
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                                why      Then




45
                                isn’t it?
Because:
                                    1   Silos        MEDIA AGENCIES ARE NOT STRUCTURED TO WORK ACROSS MEDIA
                                                     (UNLIKE US)




                                                TV                 ONLINE        OUTDOOR                           PRINT
                                          DEPARTMENT               DEPARTMENT    DEPARTMENT                      DEPARTMENT
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                                                                                       Click here to return to contents page   46
2

                                    Resistance to   OUR MEDIA-NEUTRAL DATA FACILITATES A SHIFT WHICH
                                                    ADVERTISERS WANT BUT WHICH AGENCIES ARE NOT
                                    Trends          GEARED FOR.
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                                                                                                       47
3   THE MORE AGENCIES SPEND (WASTED OR NOT) THE MORE
                                        THEY MAKE.
                         Non-aligned
                         interests                               A BONUS PAID BY CLIENT TO AGENCY IF A
                                                                 CAMPAIGN ATTAINS IT’S TARGETS FOR
                                                                 COMMUNICATION AND POSSIBLY SALES




                                                                             TYPICALLY 2% TO 5% OF ALL MONEY
                                                                             SPENT IN MEDIA, WHETHER WASTED
                                                                             OR NOT.
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                                                                                        VARIES GREATLY (UP TO
                                                                                        10% IS COMMON). PAID
                                                                                        BY THE MEDIA VENDOR
                                                                                        TO THE AGENCY OR
                                                                                        MEDIA BUYER. USUALLY
                                                                                        THIS IS UNDECLARED
                                                                                        AND NOT REFUNDED TO
                                                                                        CLIENTS.
                                                                                                         48
SO GENERALLY,




                                   IF THE CLIENT        SPENDS LESS



                                  THE AGENCY
Copyright All Media Count, 2012




                                                            MAKES LESS




                                                                      49
AND WHERE WE ARE GOING




                                                        WHERE WE ARE NOW




                                  WHICH
Copyright All Media Count, 2012




                                  GOES
                                  SOME
                                  WAY
                                  TO
                                  EXPLAINING

                                               WHERE WE’VE BEEN
                                                                               50
Copyright All Media Count, 2012 ©




* Multinational consumer products company has requested anonymity concerning this trial   51
Copyright All Media Count, 2012 ©




52
but we have to be nice to them because




                                    one              of those lucky agencies
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                                                is likely to be…
                                                                    Click here to return to contents page   53
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54
                                       Mr. Right
Yes, that’s our most likely




                                         exit
                                    strategy:
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                                     Acquisition by a media agency group



                                                                             55
[Failing that, by a market research company or group.
                                                    We’re telling the agency story because it’s more likely.]


                                               Complete or partial acquisition of comparable businesses
                                                        Deals in Media/Marketing Services in China 2009-2011




                                                                                                       Media agency
                                                 Other Research                  WPP Group             group
                                                                                 Companies
                                                                                                       Research agency
                                                       Ipsos          Other
                                                                      Media groups
                                                                                                       Other acquirers
Copyright All Media Count, 2012 ©




                                    Mostly by Ipsos                                         Mostly by  WPP
                                    They pay 5-6 times earnings                             Most of these deals: 80-120 staff,
                                    (more for AdMaster, it is said)                         US$3-5 million revenue
                                                                                            10%-20% profit is normal
                                                                                                                                 56
THE PROBLEM RIGHT NOW WITH THIS EXIT STRATEGY IS…
Copyright All Media Count, 2012 ©




                                                                                        57
THE AGENCIES USUALLY   ignore                     US.
Copyright All Media Count, 2012 ©




                                    [OUR DATA MAKES THEM LOOK BAD AND WE DISRUPT THEIR BUSINESS MODEL]




                                                                                                         58
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                                         SOLUTION IS…




59
1 Positioning AMC in the minds of
                                       advertisers as an impartial and
                                        uniquely trustworthy      judge of
                                       agency performance.




                                    2 Giving advertisers the expectation they
                                       should   demand more from
                                        their agency.
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                                    3 Showing advertisers how much their
                                       agency wastes and that AMC knows
                                            spend the money
                                       how to

                                       better

                                        Click here to return to contents page   60
Which takes us to a   tipping point where…
Copyright All Media Count, 2012 ©




                                        THAT ONE OF THEM SEEKS TO CONTROL US BY ACQUISITION




                                                                                              61
Copyright All Media Count, 2012 ©


                                         or an
                                         inflection point where…




62
WE ARE NOW IN TRIAL
                                       WITH ONE SUCH
                                        ADVERTISER
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                                                          63
AND DOING WORK, TRIALS OR IN DISCUSSIONS WITH OTHERS
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                                                                                           64
Of course, we are optimistic.
                                    But the timing of an inflection point, especially if it pivots on a few clients, is
Copyright All Media Count, 2012 ©




                                                                               So, in parallel, we push towards a tipping point



                                                                                                                            65
But unless we get investment, our current



                                                               won’t get us to a tipping point very soon



                                           PIPELINE (mid range)                      Where we       Without         With
                                                                                     are now        investment      investment
                                           Client Stage                              Q1 2012        EOY 2012        EOY 2012
                                           Have talked, met. Interest uncertain           13              17             107
                                           Multiple meetings. Proposal likely              7              16             185
                                           Proposal issued                                 3              8              178
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                                           Contracted, completed or W.I.P                  1              3               54
                                           Anticipated Revenue (US$)                                   $218,000      $1,214,000


                                    Notes: Now working with AB-Inbev and in discussions with Coke, Adidas, AdChina, Posterscope, Millward Brown
                                           We are also in a full-scale trial with another major advertiser that has requested anonymity
                                           In the “with investment” scenario: 1) Average deal value is ~US$50,000
                                                                                  2) Hire four sales people
                                                                                  3) Approx. US$285,000 spend on Sales & Marketing in 2012
                                                                                                                                           66
So we need to talk to




                                  ADVERTISERS
                                              Of which there are


                                    THOUSANDS
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                                    And we need to get our message to them




AGAIN and AGAIN and AGAIN                                            Click here to return to contents page   67
In other words, our brand needs to be much
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                                                                               68
Not just because it means more customers. It’s also because we




                                                                                                                    RE -USE
                                  our media data and have lower production costs. So our profitability and…
                                  Average data collection cost per project (000 US$)




                                                                                       12

                                                                                       10

                                                                                       8

                                                                                       6
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                                                                                       4

                                                                                       2
                                                                                              Number of projects and YEAR
                                                                                       0
                                                                                            01            100      200             300   400   500   600
                                                                                            2011   2012                     2013                     2014

                                                                                                                                                            69
But that still leaves us with a
Copyright All Media Count, 2012




                                                                    problem.



                                                                       How hard can   that be to solve?
                                                                                                    70
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71
SO MUCH TO DO, SO LITTLE TIME.
                                          WE NEED HELP




                                        WHICH BRINGS US TO

                                  INVESTMENT
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                                                                    72
For this ANGEL round, we are seeking




                                                    US$ 300,000                       or HKD equivalent


                                  in exchange for




                                                    10.5 %
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                                                                                               post money

                                                                         Click here to return to contents page   73
WHY                     1. Major R&D is finished
                                                              •
                                                              •
                                                              •
                                                                  Proprietary data collection process
                                                                  Proprietary data collection software
                                                                  Proprietary media planning software

                                                          2. Proven market need




                                  WHY                     3. Acceptable price point

                                                          4. Product is being sold to or in trial with
                                                             leading advertisers

                                                          5. Higher profit than industry average




                                  WHY
Copyright All Media Count, 2012




                                                          6. Transformational, not incremental, to
                                                             acquirer’s business

                                                          7. Only modestly above our 2008 seed
                                                             valuation of US$1.58M

                                  a US$2.86m valuation?                                             74
AS A GENERAL INDICATION OF


                how we’ll use the money
                                                    EACH FULL BUNDLE BELOW IS 10% OF THE TOTAL SOUGHT
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                                  SALARIES   SALES &      DATA        ADMIN &     R&D
                                             MARKETING                CAPEX
                                                                                                 75
WHAT WE WILL SELL   REVENUE (M US$)              WHO WE WILL SELL TO




                                                           24 in 2014




                                                            8.5
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                                                              in 2013
                                                                         3%    5%
                                  Waste                                                            Adv-Large
                                                                         16%           26%
                                  Tracking                    1.2                                  Adv-Med
                                                              in 2012
                                  Planning                                                         Adv-Small
                                                                               50%                 Agencies
                                  Custom                        0.05
                                                              in 2011                              Owners
                                  Aud.Stats
                                                                                                          76
MID-RANGE
                                    P&L (USD 000's)
                                           31-Dec-11                 31-Dec-12          31-Dec-13          31-Dec-14

                                    Total Sales Revenue 54    100%      1,214    100%      8,461    100%     23,840    100%
                                    Business Tax        (3)    -6%        (58)    -5%       (403)    -5%     (1,135)    -5%
                                    Total Cost of Sales(10)   -18%       (173)   -14%       (869)   -10%     (1,613)    -7%
                                    Gross Profit        41     76%        983     81%      7,189     85%     21,092     88%


                                    Total Sales and Marketing Expenses(285)
                                                     (18) -34%                   -23%     (1,187)   -14%     (2,094)    -9%
                                    Total Research and (5) -10% Expenses -6%
                                                        Development  (77)                   (213)    -3%       (233)    -1%
                                    Total General and(103) -190% Expenses -43%
                                                      Adminstrative (527)                 (1,939)   -23%     (2,786)   -12%
                                    Total Operating (127) -233%
                                                      Expenses      (889) -73%            (3,338)   -39%     (5,113)   -21%
Copyright All Media Count, 2012




                                    Income from Operations -157%
                                                     (85)                  94     8%       3,851    46%      15,979    67%
                                    Income Tax        -        0%         (24)    -2%       (963)   -11%     (3,995)   -17%


                                    Net Profit        (85) -157%          71      6%      2,888     34%     11,984     50%




                                                                                                                              77
[We can send more numbers if you’re interested]
Copyright All Media Count, 2012




                                                                                    78
We can’t guarantee that



                                  YOU’LL GET REALLY RICH
                                  because this, like all investment, involves risk.



                                                                                                         …you get something like

                                  BUT…
                                  IF our revenue is US$20 million at end of 2014
                                  and IF we’re at 45% profitability
                                                                                                    US$1.89
                                                                                                    MILLION
                                  and IF we do a trade sale at 6x earnings
                                  and IF you buy 3.5% of AMC for US$100,000 in this round
                                  and IF there’s no further dilution…
Copyright All Media Count, 2012




                                  YES, THOSE ARE BIG     IFS, BUT YOU WOULDN’T BE AN ANGEL IF YOU DIDN’T HAVE THE STOMACH FOR IT, RIGHT?

                                                                                                                                   79
For this round, we’ll issuenew shares               in our parent company,
                                  AMC HK Ltd, at a price of HK$181.50 each. Our ownership structure will change from:

                                                                                   this             to something like THIS


                                                                               Pre-Offer                 Post-Offer
                                                                         Shares           Percent   Shares      Percent
                                     Mike Underhill                        59,190         53.8%       59,190     48.2%

                                     Other Founders                        11,310         10.3%       11,310      9.2%

                                     Seed investors                        17,881         16.3%       17,881     14.5%

                                     Employee Stock Options                 8,325          7.6%        8,325      6.8%
Copyright All Media Count, 2012




                                     Option Pool (counted as issued)       13,294         12.1%       13,294     10.8%

                                     New shares pursuant to this Offer     ~                ~         12,893     10.5%

                                     Total issued                        110,000          100.0%    122,893     100.0%


                                     [Un-issued shares]                   890,000           ~        877,107          ~

                                                                                                                             80
ONCE THAT’S DONE, WE’LL GET ON WITH…
Copyright All Media Count, 2012




                                                                         81
Copyright All Media Count, 2012




                                  AGGRAVATING MEDIA AGENCIES   AND   DELIGHTING ADVERTISERS

                                                                                              82
We are
                                  Mike Underhill. Founder & CEO
                                  16 years in China researching advertising, media and brands. Founded
                                  AMC in 2007. Formerly GM China for advertising and media research
                                  agency Ipsos-ASI. Also TNS, Research International.
                                  BA. – Psychology, BCA. – Marketing



                                  Black Huang. IT Development
                                  Nine years IT development experience. Formerly qunar.com, Asiacom,
                                  Ezcross. Architect of AMC’s cross-media planning system. Two years
                                  working with AMC.
Copyright All Media Count, 2012




                                  BSc. – Mechanical Engineering.



                                  Hongsheng Xu. Data Processing
                                  Six years media panel data management experience. Formerly with CTR
                                  home panels. Three years with AMC
                                  BSc. – Information Systems
                                                                                                         83
Email mike.underhill@allmediacount.com or call +86 138105 90017 for
                                  investment information or to…




                                                                                      see a real case study
                                                                                       in which a client saves   millions




                                          take our revolutionary
                                     planning software for a spin
Copyright All Media Count, 2012




                                                                    experience our media survey – where most
                                                                             of AMC’s source data comes from
                                                                                                                            84

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Half your media is wasted. We know which half.

  • 1. HALF YOUR DIA MEDIA Copyright All Media Count, 2012 © IS WASTED ALL MEDIA COUNT Investment Proposal 2012 1
  • 2. Copyright All Media Count, 2012 © We know which half 2
  • 3. IN 1 MINUTE (CLICK NUMBERS TO JUMP TO SECTION) 1 Brands waste a lot of money on advertising because of poor media data. 2 That’s a huge opportunity for us 3 because we can identify media waste better than any other company can. 4 Our cross-media analytics system is great, advertisers love it, 5 and other companies in this space have nothing like it. 6 But we aggravate the media agencies because our activity is contrary to their business model. 7 Ironically, exit is likely to be via trade sale to one of the media agency groups, Copyright All Media Count, 2012 © 8 9 triggered by raising advertisers’ expectations of them and disrupting their business. 10 To pull that off, we need to talk to a lot of advertisers, and do so quickly 11 so are seeking 300K for 10.5%, primarily for marketing, sales and client service. 3
  • 4. Copyright All Media Count, 2012 READY? 4
  • 5. IF COMPANIES COULD REACH MORE PEOPLE WITH THEIR ADS, THEY WOULD MAKE MORE MONEY Copyright All Media Count, 2012 © BUT THEY HAVE A PROBLEM WITH media Click here to return to contents page 5
  • 6. They saturate too few people And fail to reach the rest with too much advertising Copyright All Media Count, 2012 © HALF of their media investment is wasted.* And we can prove it. * “Half my advertising is wasted, but I don’t know which half”. Quotation attributed to both John Wannamaker and Lord Leverhulme in the early 20 th century. 6
  • 7. Why are advertisers so wasteful? 1 Most media are NOT WELL MEASURED in China 2 The metrics for each media type are INCOMPATIBLE – like apples and oranges Copyright All Media Count, 2012 7
  • 8. BUT IN A MARKET WHERE… Copyright All Media Count, 2012 © BAD GOOD can be Click here to return to contents page 8
  • 9. THIS WASTE IS OUR …AND ALSO THE ESSENCE OF OUR OPPORTUNITY… POSITIONING 2011 2014 We’re known us as “the half wasted” 55 B US$ spent on ads and media company and have converted 150 to 200 of China’s top advertisers. China’s 2,000 top advertisers By helping clients confidently re-allocate waste US$ 9 to 10 billion. more than half of their media spend, And want to MOVE their money to Copyright All Media Count, 2012 © less wasteful media our Waste Analysis and related on+offline analytics services create over US$ 150 million of value for our customers . We also have business coming from other media research, THIS is what we are targeting. smaller advertisers, agencies and media owners. 9
  • 10. We’ve ALREADY BUILT and are SELLING a Waste Analytics solution. It is kind of C O M P L I Copyright All Media Count, 2012 C A T E D but looks really cool Click here to return to contents page 10
  • 11. Copyright All Media Count, 2012 © 11 “Apples to oranges” 并 提 来 拿 西 东 的 不 全 完 件 两 把 思 意 的 相 同 是 论.
  • 12. A SHORT EXPLANATION OF WHAT WE DO: Audience data from DiFfEReNt Copyright All Media Count, 2012 © media used to be incompatible. 12
  • 13. Because … 1 They are physically different 2 The audience experience is not the same 3 Measurement technologies for one could not be used for others Copyright All Media Count, 2012 © 4 So the data for each was incompatible Ɣ ƕ Ƃ 13
  • 14. We fix that. We M A K E the data about these experiences compatible. And we do it across more than a D O Z E N media types Copyright All Media Count, 2012 © 14
  • 15. Maybe an analogy will help… Data from different media are like chemical elements. They do not naturally mix. But at an A T O M I C level they can be joined together. At AMC we BREAK D O W N media behaviors to an “atomic” level Copyright All Media Count, 2012 © then RE INE COM B that data in any way a client needs. 15
  • 16. Copyright All Media Count, 2012 © THE EFFECTS OF OUR INNOVATION ARE IMPRESSIVE BUT NOT NECESSARILY POSITIVE FOR EVERYONE INVOLVED (MORE ABOUT AGENCIES LATER). 16
  • 17. Copyright All Media Count, 2012 © We know: 17
  • 18. HOW MANY PEOPLE SEE AN AD CAMPAIGN Copyright All Media Count, 2012 © 18
  • 19. Copyright All Media Count, 2012 © HOW MANY TIMES THEY SEE IT 19
  • 20. Copyright All Media Count, 2012 © AND WHERE THEY SEE IT 20
  • 21. Therefore we also know: 1 HOW MUCH the client is over-spending Copyright All Media Count, 2012 © 2 WHICH media are least and most wasteful 3 THE sites, programs, publications that are helping or hindering Reach and Impact (we name names) 21
  • 22. Interested in a REAL EXAMPLE of what clients actually GET from this? Copyright All Media Count, 2012 Click here to return to contents page 22
  • 23. WASTE ANALYTICS FOR Copyright All Media Count, 2012 © An AB-Inbev brand 23
  • 24. SUMMER 2011 CHENGDU TV Online Newspaper Outdoor Bus LCD 7 TYPES OF MEDIA USED Bus shelter Radio SPENT ABOUT 20,000,000 RMB (US$3 million) Copyright All Media Count, 2012 © More than 95% of beer THE CAMPAIGN drinkers saw it SATURATED THE CITY The average beer drinker saw it more than 100 times 24
  • 25. Percentage who have seen the campaign at least 10 times The client was able to SEE MEDIA WASTE for the first time. Accumulated Reach and Spending (across all media types) This flat part is waste good. It shows the client’s money is building more audience Copyright All Media Count, 2012 © Cumulative cost (000 Rmb) MORE EXPLANATION ABOUT THE CHART Each dot on the curve is a media vehicle – a website, a newspaper, a TV program etc. In this chart, all media for the campaign are shown. Each vehicle has a price, so when one is added to the campaign, it increases the cost, shown on the horizontal axis. And by adding more vehicles, the campaign may be seen by more people, shown by the vertical axis. But once the ad is already being broadcast in several places, it gets harder and harder to reach fresh audience, so the audience increase for each new vehicle reduces. After a while it’s impossible to get any new audience because we’re close to saturation; almost everyone has already seen the campaign. The dots are ordered according to best value-for-money: the ones which have a large audience compared to their price are shown on the left. Dots on a flat part of the curve are waste. 25
  • 26. Copyright All Media Count, 2012 © ? SO WHAT 26
  • 27. They could have got the same result for 12,000,000 With AMC’s data. THEY DID NOT NEED TO SPEND 20,000,000 RMB And spend the other 8,000,000 where it will work better Copyright All Media Count, 2012 © We also tell clients lots of other stuff about what sites and networks and programs they should use and audience figures and CPM and ROI and blah blah but it all pretty much revolves around identifying media waste. 27
  • 28. WE CHARGE 175,000 Rmb (US$27,000) FOR WASTE ANALYTICS FOR ONE CAMPAIGN IN ONE CITY Copyright All Media Count, 2012 ©  AB-INBEV HAS SINCE BOUGHT OUR DATA IN SHANGHAI FOR A YEAR @800,000 RMB (US$123,000) 28
  • 29. We can do this for any ad campaign in any city any Copyright All Media Count, 2012 © across mix of media. 29
  • 30. WE ARE THE ONLY COMPANY THAT CAN DO THIS STUFF Copyright All Media Count, 2012 © 30
  • 31. EVEN THE MEDIA AGENCIES CAN’T DO IT Copyright All Media Count, 2012 © So they don’t like us [IF YOU’RE GETTING IMPATIENT, CLICK HERE TO FIND OUT WHY] 31
  • 32. YOU MAY BE WONDERING : Is that it? NOT QUITE. Copyright All Media Count, 2012 THE INNOVATIONS THAT ENABLE US TO IDENTIFY MEDIA WASTE YIELD TYPES OF PRODUCTS & SERVICES. 5 32
  • 33. [UGLY DIAGRAM ON NEXT SLIDE] Click here to skip it Copyright All Media Count, 2012 © 33
  • 34. SITE INSPECTIONS 1. 2. AUDIENCE WASTE PUBLISHED STATS ANALYTICS CONSUMER STUDIES OBSERVATION MEDIA CLIENT’S EQUALIZING MEDIA FACTORS PLAN ONLINE MEDIA BEHAVIOUR (PLUG-IN) DAILY MEDIA- PROPRIETARY PROPRIETARY SIMULATION INDIVIDUAL SIMULATION NEUTRAL DATA PLANNING 1 MEDIA 2 TRAFFIC COLLECTION SOFTWARE DATA DATA SYSTEM OFFLINE MEDIA BEHAVIOUR (SURVEY) RATE CARD & Copyright All Media Count, 2012 © CLIENT’S DISCOUNT INFO 5. 4. 3. CUSTOMIZED AD & BRAND CAMPAIGN RESEARCH TRACKING PLANNING 34
  • 35. Looks like a lot. Not just media waste. So why do we keep going on about media waste ? Copyright All Media Count, 2012 © Click here to return to contents page 35
  • 36. Because it’s sexy and helps us look unique Copyright All Media Count, 2012 © AMC 36
  • 37. THE TROUBLE IS, ALL MEDIA RESEARCH COMPANIES SAY THEY’RE UNIQUE. Don’t (Awareness x Reputation) they? BRAND STRENGTH Copyright All Media Count, 2012 AMC China’s media research & data market = 1.4 B Rmb (US$215 million). NUMBER OF MEDIA TYPES THAT CAN BE INTEGRATED 37
  • 38. Copyright All Media Count, 2012 © { ? So what do we mean by unique } 38
  • 39. Copyright All Media Count, 2012 Click HERE for a more legible version 39
  • 40. We built the tools to solve this problem because they didn’t exist before my炒媒体 (“My Fried Media” our data collection software ) WITH FULL CONTROL OVER THE CODE WE CAN DELIVER FASTER, CHEAPER AND MAKE IT DO PRETTY MUCH WHATEVER WE WANT WITH MINIMAL RISK OF DATA LEAKAGE OR THEFT data simulation algorithms USING A DETAILED MEDIA HABITS PROFILE FOR EACH RESPONDENT, WE ACCURATELY SIMULATE THEIR DAILY MEDIA USAGE ACROSS THOUSANDS OF MEDIA CONTACT POINTS. e.p.g. crawler A WEB ROBOT WHICH VISITS EVERY TV STATION’S WEBSITE, READS THEIR DAILY PROGRAMMING INFORMATION AND CONSTRUCTS A UNIFIED ELECTRONIC PROGRAM GUIDE. My炒媒体 online activity recorder WE CAPTURE SITES THAT A PERSON VISITS, HOW OFTEN AND HOW LONG THEY STAY. BECAUSE IT’S FROM THE SAME RESPONDENTS, OUR ONLINE DATA IS FULLY COMPATIBLE WITH TV DATA. Copyright All Media Count, 2012 applbox (our cross media planning software) DEFINE YOUR TARGET, SET CAMPAIGN SCOPE, CHOOSE YOUR FORMATS. APPLBOX HELPS YOU EVALUATE AND OPTIMIZE MORE THAN 15,000 MEDIA VEHICLES ACROSS 13 MEDIA TYPES AND KNOW – INSTANTLY – THE CROSS MEDIA REACH FOR ANY CAMPAIGN CONFIGURATION. lots of other things DATABASES OF MEDIA SPECS, OWNERS, PRICES. HOURS AND HOURS OF VIDEO FOOTAGE. THOUSANDS OF PHOTOS OF BILLBOARDS, BUS-RIDERS, Applbox user interface SHOPPERS, SUBWAY RIDERS – PEOPLE USING ALL KINDS OF MEDIA. 41
  • 41. AND WE HAVE A UNIFYING PHILOSOPHY OF HOW ALL THIS MEDIA STUFF FITS TOGETHER Copyright All Media Count, 2012 42
  • 42. What makes us unique is that we have a SUPERIOR PRODUCT Copyright All Media Count, 2012 © Which is why a former senior planner at Carat recently said… 43
  • 43. “THERE’S NOTHING THAT EVEN COMES CLOSE TO AMC’S SYSTEM AT ANY OF THE AGENCIES. IT SHOULD BE ON ALL THEIR DESKTOPS.” Copyright All Media Count, 2012 Click here to return to contents page 44
  • 44. Copyright All Media Count, 2012 © why Then 45 isn’t it?
  • 45. Because: 1 Silos MEDIA AGENCIES ARE NOT STRUCTURED TO WORK ACROSS MEDIA (UNLIKE US) TV ONLINE OUTDOOR PRINT DEPARTMENT DEPARTMENT DEPARTMENT DEPARTMENT Copyright All Media Count, 2012 © Click here to return to contents page 46
  • 46. 2 Resistance to OUR MEDIA-NEUTRAL DATA FACILITATES A SHIFT WHICH ADVERTISERS WANT BUT WHICH AGENCIES ARE NOT Trends GEARED FOR. Copyright All Media Count, 2012 © 47
  • 47. 3 THE MORE AGENCIES SPEND (WASTED OR NOT) THE MORE THEY MAKE. Non-aligned interests A BONUS PAID BY CLIENT TO AGENCY IF A CAMPAIGN ATTAINS IT’S TARGETS FOR COMMUNICATION AND POSSIBLY SALES TYPICALLY 2% TO 5% OF ALL MONEY SPENT IN MEDIA, WHETHER WASTED OR NOT. Copyright All Media Count, 2012 © VARIES GREATLY (UP TO 10% IS COMMON). PAID BY THE MEDIA VENDOR TO THE AGENCY OR MEDIA BUYER. USUALLY THIS IS UNDECLARED AND NOT REFUNDED TO CLIENTS. 48
  • 48. SO GENERALLY, IF THE CLIENT SPENDS LESS THE AGENCY Copyright All Media Count, 2012 MAKES LESS 49
  • 49. AND WHERE WE ARE GOING WHERE WE ARE NOW WHICH Copyright All Media Count, 2012 GOES SOME WAY TO EXPLAINING WHERE WE’VE BEEN 50
  • 50. Copyright All Media Count, 2012 © * Multinational consumer products company has requested anonymity concerning this trial 51
  • 51. Copyright All Media Count, 2012 © 52
  • 52. but we have to be nice to them because one of those lucky agencies Copyright All Media Count, 2012 © is likely to be… Click here to return to contents page 53
  • 53. Copyright All Media Count, 2012 54 Mr. Right
  • 54. Yes, that’s our most likely exit strategy: Copyright All Media Count, 2012 © Acquisition by a media agency group 55
  • 55. [Failing that, by a market research company or group. We’re telling the agency story because it’s more likely.] Complete or partial acquisition of comparable businesses Deals in Media/Marketing Services in China 2009-2011 Media agency Other Research WPP Group group Companies Research agency Ipsos Other Media groups Other acquirers Copyright All Media Count, 2012 © Mostly by Ipsos Mostly by WPP They pay 5-6 times earnings Most of these deals: 80-120 staff, (more for AdMaster, it is said) US$3-5 million revenue 10%-20% profit is normal 56
  • 56. THE PROBLEM RIGHT NOW WITH THIS EXIT STRATEGY IS… Copyright All Media Count, 2012 © 57
  • 57. THE AGENCIES USUALLY ignore US. Copyright All Media Count, 2012 © [OUR DATA MAKES THEM LOOK BAD AND WE DISRUPT THEIR BUSINESS MODEL] 58
  • 58. Copyright All Media Count, 2012 © SOLUTION IS… 59
  • 59. 1 Positioning AMC in the minds of advertisers as an impartial and uniquely trustworthy judge of agency performance. 2 Giving advertisers the expectation they should demand more from their agency. Copyright All Media Count, 2012 © 3 Showing advertisers how much their agency wastes and that AMC knows spend the money how to better Click here to return to contents page 60
  • 60. Which takes us to a tipping point where… Copyright All Media Count, 2012 © THAT ONE OF THEM SEEKS TO CONTROL US BY ACQUISITION 61
  • 61. Copyright All Media Count, 2012 © or an inflection point where… 62
  • 62. WE ARE NOW IN TRIAL WITH ONE SUCH ADVERTISER Copyright All Media Count, 2012 © 63
  • 63. AND DOING WORK, TRIALS OR IN DISCUSSIONS WITH OTHERS Copyright All Media Count, 2012 © 64
  • 64. Of course, we are optimistic. But the timing of an inflection point, especially if it pivots on a few clients, is Copyright All Media Count, 2012 © So, in parallel, we push towards a tipping point 65
  • 65. But unless we get investment, our current won’t get us to a tipping point very soon PIPELINE (mid range) Where we Without With are now investment investment Client Stage Q1 2012 EOY 2012 EOY 2012 Have talked, met. Interest uncertain 13 17 107 Multiple meetings. Proposal likely 7 16 185 Proposal issued 3 8 178 Copyright All Media Count, 2012 © Contracted, completed or W.I.P 1 3 54 Anticipated Revenue (US$) $218,000 $1,214,000 Notes: Now working with AB-Inbev and in discussions with Coke, Adidas, AdChina, Posterscope, Millward Brown We are also in a full-scale trial with another major advertiser that has requested anonymity In the “with investment” scenario: 1) Average deal value is ~US$50,000 2) Hire four sales people 3) Approx. US$285,000 spend on Sales & Marketing in 2012 66
  • 66. So we need to talk to ADVERTISERS Of which there are THOUSANDS Copyright All Media Count, 2012 And we need to get our message to them AGAIN and AGAIN and AGAIN Click here to return to contents page 67
  • 67. In other words, our brand needs to be much Copyright All Media Count, 2012 68
  • 68. Not just because it means more customers. It’s also because we RE -USE our media data and have lower production costs. So our profitability and… Average data collection cost per project (000 US$) 12 10 8 6 Copyright All Media Count, 2012 4 2 Number of projects and YEAR 0 01 100 200 300 400 500 600 2011 2012 2013 2014 69
  • 69. But that still leaves us with a Copyright All Media Count, 2012 problem. How hard can that be to solve? 70
  • 70. Copyright All Media Count, 2012 71
  • 71. SO MUCH TO DO, SO LITTLE TIME. WE NEED HELP WHICH BRINGS US TO INVESTMENT Copyright All Media Count, 2012 72
  • 72. For this ANGEL round, we are seeking US$ 300,000 or HKD equivalent in exchange for 10.5 % Copyright All Media Count, 2012 post money Click here to return to contents page 73
  • 73. WHY 1. Major R&D is finished • • • Proprietary data collection process Proprietary data collection software Proprietary media planning software 2. Proven market need WHY 3. Acceptable price point 4. Product is being sold to or in trial with leading advertisers 5. Higher profit than industry average WHY Copyright All Media Count, 2012 6. Transformational, not incremental, to acquirer’s business 7. Only modestly above our 2008 seed valuation of US$1.58M a US$2.86m valuation? 74
  • 74. AS A GENERAL INDICATION OF how we’ll use the money EACH FULL BUNDLE BELOW IS 10% OF THE TOTAL SOUGHT Copyright All Media Count, 2012 SALARIES SALES & DATA ADMIN & R&D MARKETING CAPEX 75
  • 75. WHAT WE WILL SELL REVENUE (M US$) WHO WE WILL SELL TO 24 in 2014 8.5 Copyright All Media Count, 2012 in 2013 3% 5% Waste Adv-Large 16% 26% Tracking 1.2 Adv-Med in 2012 Planning Adv-Small 50% Agencies Custom 0.05 in 2011 Owners Aud.Stats 76
  • 76. MID-RANGE P&L (USD 000's) 31-Dec-11 31-Dec-12 31-Dec-13 31-Dec-14 Total Sales Revenue 54 100% 1,214 100% 8,461 100% 23,840 100% Business Tax (3) -6% (58) -5% (403) -5% (1,135) -5% Total Cost of Sales(10) -18% (173) -14% (869) -10% (1,613) -7% Gross Profit 41 76% 983 81% 7,189 85% 21,092 88% Total Sales and Marketing Expenses(285) (18) -34% -23% (1,187) -14% (2,094) -9% Total Research and (5) -10% Expenses -6% Development (77) (213) -3% (233) -1% Total General and(103) -190% Expenses -43% Adminstrative (527) (1,939) -23% (2,786) -12% Total Operating (127) -233% Expenses (889) -73% (3,338) -39% (5,113) -21% Copyright All Media Count, 2012 Income from Operations -157% (85) 94 8% 3,851 46% 15,979 67% Income Tax - 0% (24) -2% (963) -11% (3,995) -17% Net Profit (85) -157% 71 6% 2,888 34% 11,984 50% 77
  • 77. [We can send more numbers if you’re interested] Copyright All Media Count, 2012 78
  • 78. We can’t guarantee that YOU’LL GET REALLY RICH because this, like all investment, involves risk. …you get something like BUT… IF our revenue is US$20 million at end of 2014 and IF we’re at 45% profitability US$1.89 MILLION and IF we do a trade sale at 6x earnings and IF you buy 3.5% of AMC for US$100,000 in this round and IF there’s no further dilution… Copyright All Media Count, 2012 YES, THOSE ARE BIG IFS, BUT YOU WOULDN’T BE AN ANGEL IF YOU DIDN’T HAVE THE STOMACH FOR IT, RIGHT? 79
  • 79. For this round, we’ll issuenew shares in our parent company, AMC HK Ltd, at a price of HK$181.50 each. Our ownership structure will change from: this to something like THIS Pre-Offer Post-Offer Shares Percent Shares Percent Mike Underhill 59,190 53.8% 59,190 48.2% Other Founders 11,310 10.3% 11,310 9.2% Seed investors 17,881 16.3% 17,881 14.5% Employee Stock Options 8,325 7.6% 8,325 6.8% Copyright All Media Count, 2012 Option Pool (counted as issued) 13,294 12.1% 13,294 10.8% New shares pursuant to this Offer ~ ~ 12,893 10.5% Total issued 110,000 100.0% 122,893 100.0% [Un-issued shares] 890,000 ~ 877,107 ~ 80
  • 80. ONCE THAT’S DONE, WE’LL GET ON WITH… Copyright All Media Count, 2012 81
  • 81. Copyright All Media Count, 2012 AGGRAVATING MEDIA AGENCIES AND DELIGHTING ADVERTISERS 82
  • 82. We are Mike Underhill. Founder & CEO 16 years in China researching advertising, media and brands. Founded AMC in 2007. Formerly GM China for advertising and media research agency Ipsos-ASI. Also TNS, Research International. BA. – Psychology, BCA. – Marketing Black Huang. IT Development Nine years IT development experience. Formerly qunar.com, Asiacom, Ezcross. Architect of AMC’s cross-media planning system. Two years working with AMC. Copyright All Media Count, 2012 BSc. – Mechanical Engineering. Hongsheng Xu. Data Processing Six years media panel data management experience. Formerly with CTR home panels. Three years with AMC BSc. – Information Systems 83
  • 83. Email mike.underhill@allmediacount.com or call +86 138105 90017 for investment information or to… see a real case study in which a client saves millions take our revolutionary planning software for a spin Copyright All Media Count, 2012 experience our media survey – where most of AMC’s source data comes from 84