1. Principles of Writing a
Great Persuasive Speech
Harvey Allen
July 2013
ABC Training

2. Beginning Your Speech
•
•
•
First impressions are very important.
A poor beginning may distract or alienate
your audience so that you may never
recover
Having a good beginning is a confidence
booster. It will propel you through the rest of
the speech.
ABC Training

3. Three Beginning Objectives
•
•
•
Get the attention and interest of your
audience.
Reveal the topic of your speech.
Establish your credibility and good will.
ABC Training

4. Where Do I Start?
•
Before beginning to speak, wait until
you have the attention of your
audience. Look at them until all eyes
are on you.
ABC Training

5. Attention-Getting Techniques
Relate the Topic to the Audience
•
Bring the topic home to your listeners. They will be more
likely to be interested if the topic relates to their personal
lives.
State the Importance of Your Topic
•
Show your audience why your topic is important. Using
statistics would be useful in this area, if you have them
Startle Your Audience
•
Sharing a shocking statistic or making a bold statement
will grab the attention of your audience as well as
introduce them to your topic.
ABC Training

6. Attention-Getting Techniques
Arouse the Curiosity of the Audience
•
Draw your audience into your speech with
several statements or action that pique their
curiosity.
Question the Audience
•
Asking a rhetorical question or a series of
questions is another way to get the attention of
your listeners.
ABC Training

7. Attention-Getting Techniques
Begin with a Quotation
•
Beginning with a quote from a famous writer, from the
Bible or other book, from a poem or song, from a
television show or movie is another way to arouse the
interest of your listeners.
Tell a Story
•
We all love stories and they work well in your
introduction. Be sure that your story relates to your topic
and you are not just telling it for a laugh.
ABC Training

8. Don’t Forget to Reveal the Topic
•
In the process of gaining attention, be sure
to state clearly the topic of your speech. If
you do not, your listeners will be confused.
And once they are confused, your chances
of getting them absorbed in the speech are
almost nil. This is so basic, that it seems
silly to have to mention it, but many
speakers fail to do this .
ABC Training

9. Establish Good Will and
Credibility (Ethos)
•
•
The last objective in the introduction is to establish
your credibility, why you're qualified to speak on
this subject. Give your audience some reasons to
believe that you know what you are talking about.
Establishing good will is essential if you are
speaking to a hostile audience. You must make an
effort to ensure that at your audience will at least
consider your point of view.
ABC Training

10. The Body or Substance of Your
Argument
•
•
•
•
•
•
Signal to the audience when you are changing
points by saying:
First..
In addition…
Moreover…
Ultimately…
and by using body language to show a shift in topic
ABC Training

11. The Body of Your Argument
•
•
•
•
•
•
Use specific examples to support your thesis that
your audience will understand
Raise and lower your voice to show emphasis
Repeat certain catch phrases (I have a dream)
Move about the front of the room
Look around the room as your speak
Ask questions of the audience to keep them
interested and paying attention
ABC Training

12. Speech Structure
•
•
•
Intro: get attention and interest of audience, reveal
the topic of the speech, establish credibility
Body: Cite two to three main reasons that support
your thesis and provide examples for each.
Address the opposition and counter their claims
with your own evidence
Conclusion: Signal the end, reinforce the central
idea, restate main points
ABC Training

13. Ending Your Speech Gracefully
•
•
•
Signal the end: Speakers who abruptly walk
off the stage take the audience by surprise
Use the phrases like: in conclusion,
ultimately, In closing, Let me end by saying,
My purpose has been..
Signal the end: in your body language and
tone
ABC Training

14. Reinforce the Central Idea
•
•
Summarize the outline of your speech
Restate the main points in different
words
ABC Training

15. Finally, leave them thinking,
passionate, and motivated
•
•
•
End with a quotation
Make a dramatic statement
Refer back to the introduction
(especially if you began with a
story)
ABC Training

16. Steve Jobs (RIP)
•
http://www.youtube.com/watch?v=UF8uR6Z
ABC Training