AHF Executive Director Nancy Sasaki, and Ideahaus Founder Kevin Popovic, present a case study on the rebranding of Alliance Healthcare Foundation and the use of social media to "Advance health and wellness for those in need."

1. REBRANDING AHF
A Case Study on Branding & Social Media
Nancy Sasaki
Executive Director
Kevin Popovic
Founder, Ideahaus®
AllianceHealthcareFoundation.org © 2012 Copyright Alliance Healthcare
Foundation

2. REBRANDING AHF
Where To Begin?
• Survey the community.
- The Good, the Bad & the Ugly.
• What we learned.
- We were not perceived how we
needed to be perceived.
AllianceHealthcareFoundation.org © 2012 Copyright Alliance Healthcare
Foundation

3. REBRANDING AHF
Where To Begin?
• Address the issues
- Access to healthcare
- Advancing health & wellness for those in need
- New logo
- Revamped website
- Utilize Social Media
• Respond & Inform
- Community Forum
AllianceHealthcareFoundation.org © 2012 Copyright Alliance Healthcare
Foundation

4. REBRANDING AHF
Where To Begin?
• Walk the Talk
Develop the ongoing strategy;
communication plan
Use all options available; social media,
print & electronic
Continually think about creating content
for social media
AllianceHealthcareFoundation.org © 2012 Copyright Alliance Healthcare
Foundation

5. REBRANDING AHF
Ideahaus® Communications Plan
Ideahaus.com/Communications-Planning © 2012 Copyright Alliance Healthcare
Foundation

6. REBRANDING AHF
Logo
• Everyone is represented
• Together we are stronger
• Advancing health and
wellness for those in need.™
AllianceHealthcareFoundation.org © 2012 Copyright Alliance Healthcare
Foundation

7. REBRANDING AHF
Web Site, Blog.
• Everyone is represented
• Together we are stronger
• Demonstrate AHF is
“Advancing health and
wellness for those in
need.”
AllianceHealthcareFoundation.org © 2012 Copyright Alliance Healthcare
Foundation

8. REBRANDING AHF
Community Forum.
• Everyone is represented
• Together we are stronger
• Facilitate connections
and communications
• Share experiences
• Best Practices
/CommunityForum © 2012 Copyright Alliance Healthcare
Foundation

9. REBRANDING AHF
Facebook Fan Page
Facebook.com/AllianceHealthcareFoundation © 2012 Copyright Alliance Healthcare
Foundation

10. REBRANDING AHF
LinkedIn Company Page
LinkedIn.com/company/1101226 © 2012 Copyright Alliance Healthcare
Foundation

11. REBRANDING AHF
YouTube Channel
YouTube.com/AllianceHealthcareFoundation © 2012 Copyright Alliance Healthcare
Foundation

12. REBRANDING AHF
Twitter Profile
Twitter.com/AllianceHF © 2012 Copyright Alliance Healthcare
Foundation

13. REBRANDING AHF
Pinterest Profile
• Everyone is represented
• Together we are stronger
• Demonstrate AHF is
“Advancing health and
wellness for those in
need.”
Pinterest.com/AllianceHF © 2012 Copyright Alliance Healthcare
Foundation

14. REBRANDING AHF
Is it Working? Yes.
• Social Media Metrics
- The analytics prove we’re reaching our target audiences
- The comments we receive every day support the reporting
• Do your part.
- Lead by example, contribute when you can.
• Ask for Feedback
- If you ask people will tell you (sometimes more than you want to hear)
• Evaluate & Adjust
- We made informed decisions going into this development
- We executed a well-thought out plan
- We measured our success and adjusted accordingly every month.
AllianceHealthcareFoundation.org © 2012 Copyright Alliance Healthcare
Foundation

15. REBRANDING AHF
Contact AHF
5060 Shoreham Place Suite 350
San Diego, CA 92122
Phone: 1-877-820-9410 or (858) 678-0974
Fax: (858) 202-1698
AllianceHealthcareFoundation.org © 2012 Copyright Alliance Healthcare
Foundation