1. Allison Klibanoff
Visual Design: Section 10

2. Objectives

3. What You Want
To provide an easily understandable and friendly place for juice
lovers, and those interested in juice, to find more information about
JuiceLab’s product, as well as other healthy lifestyle information.

4. How We’ll Get There
Convince nutrition-minded people to visit JuiceLab’s site instead of
a competitor’s because JuiceLab will make fostering healthy habits
easy and approachable with our juices and insight.

5. What They Want
Tips for a healthy lifestyle
Easily digestible information
Product that will help them reach their goals
Informative source that is judgment-free and not preachy
Fresh Clean Nutrition Healthy Food
Drink Positive Optimistic Juice Lifestyle
Friendly Vibrant Goals Choice Wellness

6. Inspiration

7. Balanced Lifestyle

8. Exploration

9. Initial Designs

10. Desktop Low-Fi Comp

11. Desktop Low-Fi Comp
Default Hover

12. Mobile Low-Fi Comp

13. Color Palettes

14. Website Design

15. Desktop Homepage

16. Desktop Homepage

17. Desktop Homepage

18. Mobile Homepage

19. Branding

20. Logo

21. Typography
Headline Font
Open Sans Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Open Sans Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Primary Font
Bree Serif
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

22. Palette
RBG 52 103 92
CMYK 80 41 62 24
Hex 34675c
RBG 178 206 44
CMYK 80 41 62 24
Hex b2ce2c
RBG 73 170 225
CMYK 65 17 0 0
Hex 49aae1

23. Email

24. Banner Ads
Leaderboard: 728x90
Square: 336x280

25. Twitter Page

26. Thank You