Did you know that Malware spreads increasingly into the mobile realm and you have a real opportunity to be proactive and profitable by offering network-based security services to protect users at risk? Today every mobile user is at risk to a certain extent, but not every mobile user is alike. To determine the potential for malware risk, Allot Communications and Kaspersky Lab correlated the online behavior of specific user profiles with the potentially risky Apps and websites that they use on a daily basis to create an Allot Risk Assessment Chart which reveals just this. Find out: • Which online behaviors are risky • How to identify users at risk • How to generate revenue from security as a service Download your free report here: http://bit.ly/1JV97wf

1. Allot MobileTrends Report
H1/2016
Mobile Users at Risk
In Collaboration with
Kaspersky Labs
February 2016
Download the full report at:
http://bit.ly/1JV97wf

2. Startling Findings
It’s not the App. It’s how you Use it.
2
Malware risk is affected more by
manner-of-use than by the app
itself
While mobile app downloads are
often protected, their ongoing use
is not protected, making user
behaviors vulnerable to potential
malware threats
79%
of Businessmen
67%
of Businesswomen
65%
of Youth & Millennials
Who is at risk for using potentially risky apps?

3. Executive Summary
3
Mobile threats put millions of mobile
customers at risk, CSPs can be
proactive and profitable by delivering
the relevant protection.
By analyzing their customers’ risky on-
line behaviors, CSPs can effectively
protect and monetize their
customers through delivery of
personalized security services to
relevant customers.

4. Mobile Apps Malware Trends 2015
4
• App Store Infections. There are many
non-trusted sources which are likely to
spread malware infected apps. Advanced
evasion techniques allow bypassing app
store detection and infecting millions of
mobile users
• Malvertizing. The perfect vector for
spreading malware among
cybercriminals, embeds malicious code
into third party online Ads to infect
unsuspecting users
• The Social Factor. Malware spreads with
ease on social apps, because people
frequently use them for sharing links and
content, and many others tend to click on
them

5. Mobile Apps and Browsing is a Risky Business!
5
URLsApps
3% Risky
97% Safe86% Safe
14% Risky
Percent of safe and potentially risky Apps and URL transactions per day
1 in every 30
mobile browsing
transactions
is potentially risky
1 in every 7
mobile app sessions
is potentially risky
$

6. Risky App and Browsing Categories
6
Percent of potentially risky apps per
content category
Percent of potentially risky websites
per content category
Risky Categories include Risky Categories include
P2P File Sharing, Web Conferencing, File
Storage and Sharing, Remote Administration,
and Search Portals
Gambling, Shopping/e-commerce and Finance

7. Profiling Mobile Users at Risk
7
Percent of behavioral profiles using potentially risky apps at least
once in 24 hours
Composite behavior
and demographic
profiles and their use
of potentially Risky
Apps in a 24h period

8. What Constitute a Potentially Risky Behavior?
8
Risk Assessment
Chart, maps
composite user
profiles to their
normalized potential
Risk in each App
category
independently
according to the
frequency of use

9. Matching Engagement To Customer Profile
9
Effective Differentiated Security As A Service
Business customers
are most vulnerable
to malware Risk, they
are the highest
potential segment for
monetization with
Security as a Service

10. Summary – Customer Risky Behavior Allows effective
Monetization through Security-as-a-Service
10
Human behavior is the true initiator of risk to ones
mobile device
Mobile operators can effectively monetize consumers
and business subscribers through security services
The way to do this is, combining usage data with risky
context and deliver a personalized security service
Ads Blocker Anti Malware
Parental
Controls
Anti Spam
URL Filter App Control

11. Allot Solutions – Protecting Mobile Users at Risk
11
End-users experience
protection
• Anti-malware
• Parental control
• Quiet-time
• Ad blocking
Security-as-a-Service to
Businesses
• End-point protection from online
threats – securing mobility
• Anti-malware & Anti-Bot
• Application control
• Web Filtering

12. Allot Solutions - Purposed-Build for CSPs
12
DIFFERENTIATED SCALABLE FAST DELIVERY
Blend customer
intelligence, personalization
with security to differentiate
and reduce churn
Protect millions of users
and make it easy for them
to manage their own
security service
Multi-tenant service
delivery framework assures
easy integration and
accelerates time-to-revenue
Allot is uniquely positioned to allow CSPs making the most from their
data assets – to effectively deliver successful security services
Intelligence Personalization
Security
Personal Family Business

13. THANK
Find out how Allot can help
YOUR business to become
a leading Digital Lifestyle Provider
ysulkes@allot.com
U
www.allot.com