1. 6/25/2013 e-choupal 1
Group- 2
Alok Raj
Saquib Ahmad
Samar Reyaz
Saurav Navin

2. About ITC-Inter Business

3. ITC : e-Choupal
6/25/2013 3e-choupal

4. Q. 1 What according to you are essential conditions for ITC e-choupal centre
to be successful at village level and for the project to be successful at
state/national level.
• Farmers should be literate
• Infrastructure should be good
(transport, electricity, telephone, internet connectivity)
• There should be central updating point for a state as well as
country as a whole
• Customized agriculture information about the state
• Comprehensive knowledge of rural market.
• Designing a win win transaction model.
• Leveraging the logistics channels.
• Selection of sanchalak.
• Evolving an appropriate user interface.
• Bottom up model for entrepreneurship.

5. Q. 2 What’s in it for ITC
• Better supply chain for ITC’s Food & Agri-Businesses –
Costs, Quality, Traceability
• Access to the Rural Markets – Through a Virtuous Cycle
created by “Larger Incomes”, and founded on “Trust”
that is built
• New ITES Business Opportunities –
Health, Education, Entertainment, e-Governance
• Shareholder Value through Serving Society – Also, the
infrastructure serves as a reliable delivery mechanism
for resource development initiatives (e.g. water
management)
•Rural market research

6. Benefits to IBD
• Due to good quality, increase customer loyalty
in other countries
• Can utilize same system for many
commodities for export
• Bring up IBD in ITC’s realm as well as in global
commodities exporting market

7. Q. 3 Challenges
• Familiarizing first time user
• Regulatory barriers due to APM Act
• Infrastructure bottleneck
• Build personalized content, catering to
individuals with a wide range of income level
and information needs.
• Resistance from traditional middleman

8. • The sanchalaks are ITCs partners in the
community, and as their power and numbers
increase, there is a threat of unionization and
rent extraction.
• The scope of the operation: the diversity of
activities required of every operative and the
speed of expansion create real threats to efficient
management.
• If ITC fails to fulfill the aspirations of farmers, they
will look elsewhere for satisfaction.Risk and
challenges

9. Q. 4 Stakeholder Analysis
Stakeholder Benefits
Farmers
Community
•Access to information
-Empowered decision
-Improved agriculture
•Better information timing
•Economic benefit through lower transaction cost & process
efficiencies
•Less transaction duration
•Knowledge bundled sale of goods & services
•Weighing accuracy
•professionalism
ITC •Lower procurement cost
•Direct interaction with farmers- control on quality & Supply
security
•Low cost distribution channel
•Access to market intelligence
Commission
agent
•Gain access to global market through ITC and commission to
compensate some of the loss revenue

10. Q. 5 Future plans
•Promoting eco-tourism, eco-medicine, traditional crafts
•joined hands with monster jobs to provide jobs for rural
youth
•ensure product quality
•develop rural market to promote other products i.e.
expanded FMCG distribution capability
•NEW BUSINESSES: 1) Rural jobs and employability 2)
Personalised agri services.
NEW TECHNOLOGY: Use of especially enabled mobile
phones analytics, use of VPN providing SCM, ERP &
CRM capabilities, new partner