This is a small demo of the "Social Media Marketing" strategy of my client's work, for building online audience and growing impressive numbers of followers for branding purpose.
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Demo: Social Media Marketing Strategy
1. • Increasing SM Fan Following
• Increasing SM Engagement
• Powerful Cross Marketing
• Engaging SM Post Updates
• Profile Optimization According to
Attraction and Emotional
Psychology
• Facebook Ads
• Twitter Hashtag Marketing
• Online Platform such as
Website/Blog Optimization and
Engagement Marketing and
Management
• SEO for Organic Traffic
• Mission, Vision, and Aim Writing
• Logo and Graphic Designing
2. INCREASING SOCIAL MEDIA FAN FOLLOWING
FACEBOOK:
Targeting Right Audience:
1. Total number of population of 4 targeted neighbor state of North Carolina including NC i.e.
NC(9.944) + SC (4.832) + Georgia (10.1) + Virginia (8.326) + Tennessee (6.549) = approx. 39.751 million (2014)
Now, Total number of people out of total population of 4 state who are online and using facebook
= NC(4.545) + SC (2.006) + Georgia (5.385) + Virginia (3.574) + Tennessee (3.035) = approx. 18.545 million (2011)
Thus, Approx. number of this total targeted audience who are interested in Life Coaching, Motivations,
and Mentorship or Guidance, according to (state culture and livelihood + psychology + interest)’s research
would be more than 10 million.
So, Target would be to achieve approx. 50% of these active users to be
“The xxxxxxxxx’s Fan” using Facebook Ads and by Other Cross Marketing Mean.
TWITTER:
Targeting Right Audience:
2. We’ve wide audience to target here on twitter. Almost every English speaking users are our
Target audience, who’re interested in Life Coaching, Motivations, and Mentorship or Guidance,.
So, Target would be to achieve approx. 3K-10K followers per month
Using Cross Marketing and Follow Back Theory with extra special “STRATEGY”.
Note: These are the result of rough calculations for to have an idea on “How we start with our Plans and Campaigns.” I’ll narrow it down later according to current statistics
3. THIS IS THE RESULT AFTER CAMPAIGN
(TWITTER AND FACEBOOK ANALYTIC INSIGHTS)
OF ONE OF MY CELEBRITY CLIENT
TWITTERFACEBOOKBEFORE BEFORE
5. INCREASING SOCIAL MEDIA ENGAGEMENT AND
ENGAGING SOCIAL MEDIA UPDATES
FACEBOOK:
• Daily fan page updates based on niche with some marketing and engaging posts and tactics.
• Using facebook ads feature like Promote Post for more exposure and virality.
• Scheduling Daily Post related to niche for regular updates.
TWITTER:
• Daily updates based on niche with some marketing and engaging posts and tactics
• Using official hashtags and other hashtag for more reach and get found by related hashtag searching users.
• 25 to 50+ Retweets for 1-4 tweet/day: special twitter promotion to grow the reach and popularity of tweets
among the followers.
• Using tweets for brand promotion and getting attention.
• Using Mention Tactics to draw the attention of targeted audience and organizations.
“Doing Social Media Contest and Live Chat Show after having some Potential Followers”
7. Intimate News About Your
Life (Spin A Good Story)
(Core) Writing A Unique
Introduction And Backstory
Around The Web
(Influencing Impressively) Share
Your Daily Life Achievement
With Followers (Small To Big)
What You Give Will Comes
Back (Let People Know
When You Post Something
They Get Something)
People Now Know You For Your
Quality
You’re Now On The Peak