Marketing forms 70% of the business strategy. You might have a great product but if nobody knows about it, then it becomes useless. Sharing 5 steps to create a Marketing Plan

1. What is Marketing
• Marketing is the sum of all activities involved in the chain of
moving products from the producer to end user
• It includes market research, product and positioning
strategies, pricing, packaging, distribution, promotion & sales
• The purpose of marketing research is to find out who wants or
needs your products and under what conditions will they buy
it
• Marketing success depends on (i) having more knowledge
about your customers and prospects than your competition
(ii) Having a well-thought actionable plan

2. Marketing Espresso Shots

3. Today’s Menu - Marketing Planning
• Setting the Objective
• Marketing Planning Process
• Marketing Communications
• Writing the Marketing Plan – 5 worksheets

4. Step 1 – Analyse opportunities & set
objectives
• What type for café do you want to
create?

5. Step 2 – Define your target market
What type of customers do you want
in your café?

6. Step 3 – • What will you do to get
Marketing people to your café?
tactics to
reach the
target market

7. Step 4 - Communicating with the
target market/ audience
What will your say to your
customers/ prospects to make them
excited about your café?

8. Step 5 – Closing the sale
What will your do
so that
they drink coffee and
Then order some more?