At this year's North American Engaging Times Summit, major organizations discussed how they are extending and expanding their brand’s social and emotional connection cross-channel, i.e. email, direct mail, social media, web, etc; due to the socialization of their brands.
This is the analysis done by Intrepid on the conversation surrounding the Alterian Engaging Times Summit.
3. What Media Types Do We Work With?
Blogs &
Comments Social
Networking Sites
(Facebook,
LinkedIn)
We immerse ourselves Microblogs
in digital spaces, using (Twitter)
the internet as a culture
in its own right and
observing patterns in Mainstream
conversation, common News
social practices, and
creating links between
Versus online and offline Multimedia
worlds (YouTube,
Podcasts)
Forums
Google Trends &
Insights
Real world
conversations, Delicious &
habits, practices, Social Tagging
cultures