Biosensing technology is becoming increasingly amenable for consumer applications. What are existing R&D and distribution limitations and how may these be addressed over the next few years? How do we see future applications being adopted by consumers in multiple contexts?
- Chair: Corinna E. Lathan, Founder and CEO of AnthroTronix, YGL Class of 2006
- Stanley Yang, CEO of NeuroSky
- Deborah Rozman, CEO of HeartMath
- Ariel Garten, CEO of InteraXon
This session took place at the 2013 SharpBrains Virtual Summit: http://sharpbrains.com/summit-2013/agenda/
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What are future consumer applications of bio-sensing neurotechnology?
1. What are future consumer applications
of bio-sensing neurotechnology?
2. Chaired by: Corinna E. Lathan,
Founder and CEO of AnthroTronix,
YGL Class of 2006
Stanley Yang,
CEO of NeuroSky
Deborah Rozman,
CEO of HeartMath
Ariel Garten,
CEO of InteraXon
What are future consumer applications of bio-
sensing neurotechnology?
3. Stanley Yang,
CEO of NeuroSky
What are future consumer applications of bio-
sensing neurotechnology?
17. Deborah Rozman,
CEO of HeartMath
What are future consumer applications of bio-
sensing neurotechnology?
18. What are future consumer
applications of bio-sensing
neurotechnology?
SharpBrains Summit - 2013
Deborah Rozman, Ph.D.
19. The Heart-Brain Relationship
• The heart has its own complex
nervous system – the “Heart Brain”.
• The heart sends far more
information to the brain than the
brain sends to the heart.
• The heart signals especially affect
the brain centers involved in
emotional self-regulation, emotional
experience, decision making and
creativity.
23. Mattel, Philips Electronics, Schering-Plough,
Johnson & Johnson, Calloway Golf, Warner Brothers Games
2003-2005
Portal Connected:
Web-deployed applications for
anxiety, sports, ADD, asthma, hypertension,
other IP content and subscriber services
24. .
Confidential and Proprietary
Sunbeam HeartSleep™
Heating Blanket – 2003
• Finger sensor attaches to electronic
controller.
• Feedback via LEDs.
• Always powered when blanket is
turned on.
• Packaged with training booklet.
– Audio training CD w/ music
– Soft sound feedback.
– Soothing aural prompting, if results are
poor.
– One piece integrated sensor with controller
for reduced cost.
27. 2012
Purpose:
• Enable users to easily and
effortlessly identify when they are
out of balance (off course) with
HeartMath HRV feedback using
the camera as a sensor.
• Provide anytime, anywhere
resources to help the user return
to balance (get back on course),
lower stress and shift to positive
feeling state.
42. Limitations of EEG
BioSensors
• Lack of education
• Reading EEG through hair
• Signal Processing
• Big Data required
• Meaningful applications
• Fear and Ethics
43.
44. A t t e n t i o n D e f i c i t D i s o r d e r
48. Lazar study on Meditation Training (Harvard)
Lazar SW, Kerr C, Wasserman RH, Gray JR, Greve D, Treadway MT, McGarvey M, Quinn
BT, Dusek JA, Benson H, Rauch SL, Moore CI, Fischl B. Meditation experience is associated
with increased cortical thickness. NeuroReport, 2005; 16: 1893-1897.
49. In the most complex jobs (insurance
salespeople, account managers), top
performer is 127 % more productive
than an average performer
(Hunter, Schmidt, & Judiesch, 1990).
Competency research in 200+
companies indicates 1/3 of this
difference due to technical skill and
cognitive ability while 2/3 is due to
emotional competence
(Goleman, 1998).
50.
51.
52. O n t a r i o P r e m i e r ’ s I n n o v a t i o n
A wa r d s
53.
54. Changing the way the world thinks
www.getyourmuse.com
Ariel Garten, CEO
ariel@interaXon.ca
(416) 839-9943
www.interaxon.ca