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The Emerging Cognitive Fitness Market: Status, Trends, Challenges

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SharpBrains
SharpBrains

My presentation at the Symposium on Co-Adaptive Learning: Adaptive Technology for the Aging, organized by the Arizona State University's Center for Adaptive Neural Systems, on January 8-9th 2009

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Co-Adaptive Learning: Technology for the Aging. January 8-9 th , 2009 Alvaro Fernandez, SharpBrains. © SharpBrains 2008. All rights reserved. The Emerging Cognitive Fitness Market: Status, Trends and Challenges
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2007 welcomed an emerging cognitive/ brain fitness market. (March ‘08 view) © SharpBrains 2008 Sales of brain fitness products in the US more than doubled from 2005 to 2007: from estimated $100m to $225m. CAGR: 50%. Most of the growth came from consumers, followed by healthcare providers.
A lifelong opportunity: Working Memory capacity as we age (The Overflowing Brain) Source: Klingberg et al Working Memory: the ability to keep several units of information “online”. For example, if I tell you know the 7 digits of my phone number.
Drivers for continued growth (CAGR >30%) © SharpBrains 2008
A dynamic –and confusing- landscape (March ‘08 view)
Future Directions 2008-2015 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Information to empower consumers – and professionals (http://www.sharpbrains.com/) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© SharpBrains 2008
New: Research Executive Briefs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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The Emerging Cognitive Fitness Market: Status, Trends, Challenges

  • 1. Co-Adaptive Learning: Technology for the Aging. January 8-9 th , 2009 Alvaro Fernandez, SharpBrains. © SharpBrains 2008. All rights reserved. The Emerging Cognitive Fitness Market: Status, Trends and Challenges
  • 2.
  • 3.
  • 4.
  • 5. 2007 welcomed an emerging cognitive/ brain fitness market. (March ‘08 view) © SharpBrains 2008 Sales of brain fitness products in the US more than doubled from 2005 to 2007: from estimated $100m to $225m. CAGR: 50%. Most of the growth came from consumers, followed by healthcare providers.
  • 6. A lifelong opportunity: Working Memory capacity as we age (The Overflowing Brain) Source: Klingberg et al Working Memory: the ability to keep several units of information “online”. For example, if I tell you know the 7 digits of my phone number.
  • 7. Drivers for continued growth (CAGR >30%) © SharpBrains 2008
  • 8. A dynamic –and confusing- landscape (March ‘08 view)
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.