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Marketing gone wild
1. Seven Tips to Make Your Brand Memorable
MARKETING GONE WILD
2.
3. 3
#1 Develop a Clear, Simple
Organizational Strategy
• The importance of a mission statement
4. 4
Mission Statement-Best Friends Animal Society
To bring about a time when there are No More Homeless
Pets. We do this by demonstrating and promoting
exemplary animal care and building no-kill community
programs and partnerships.
5. 5
#1 Develop a Clear, Simple
Organizational Strategy
• The importance of a mission statement
• The importance of a manifesto
8. 8
#1 Develop a Clear, Simple
Organizational Strategy
• The importance of a mission statement
• The importance of a manifesto
• Create a tagline as a short “elevator
speech”
9. Simple “sell” that can be
summarized in one
phrase
Has a tangible,
visible impact
Feeling of being part of
something bigger,
community component
Adopt a polar bear, Give a
goat, Plant a tree
One more animal saved,
tree planted
1,583,567 trees planted
Taglines to Indentify Your Uniqueness
10. 10
#2 Storytelling
• Why It Matters?
• Builds relationships & makes memories
• Stories connect us
• Storytelling sparks emotion and inspires action
• Be the hero, not the villain
14. 14
#3 Community Partnerships
• Find and nurture evangelists
• Leverage corporate brands to build your own
• Give extreme value
• Go above and beyond
• Make it Easy for People to Talk About You
• Be careful about what you put your name on!
18. 18
#4 Don’t Produce Crap
• Set Brand Guidelines (style guides =
colors, fonts, photo style, etc).
• What are Your Brand Attributes?
• Less is More
• Be Choosey
22. 22
#4 Consistency is Key
• People crave it & it’s how people develop a passion for
brands.
• Marketing rule of 7
• If you keep changing your campaigns you don’t give
people the chance to know how you are
• Keeping a brand story consistent means having a clear
understanding of your core narrative.
27. 27
#6 Find Your Inner Nerd
• Insert Your Brand Into the Narrative of the Day
• Differentiate Yourself
• Get in Front of Your Community All the Time
36. #7 Pound out the PR
• Develop exceptional relationships with your
local media
• Create the story
• Be their go-to source
• Give them consistent material
• Develop exceptional spokespeople
• Don’t forget the animals!
36
Feeling of being part of something bigger, The secret to doing this effectively is to write down what you want to achieve as if it has already happened. So why not create your company's annual review for one, three and perhaps, five years time. This kind of forward planning is great for helping you focus and it really works – so I'm reliably told!
Feeling of being part of something bigger, The secret to doing this effectively is to write down what you want to achieve as if it has already happened. So why not create your company's annual review for one, three and perhaps, five years time. This kind of forward planning is great for helping you focus and it really works – so I'm reliably told!
Feeling of being part of something bigger, The secret to doing this effectively is to write down what you want to achieve as if it has already happened. So why not create your company's annual review for one, three and perhaps, five years time. This kind of forward planning is great for helping you focus and it really works – so I'm reliably told!
A powerful brand is built upon a meaningful and memorable brand story. : two elements in all stories, the hero + the villain. We identify with those characters and start becoming emotionally invested.Look to the light-all heroes need a noble cause. How are you being of value to people? How will you come to the rescue and save your consumer from “the dark side?” If you can simply articulate that, then that is your noble cause, and you have given language to the “light.” Camera lens blah, blah, blah