Education session on how the social/mobile web is changing the DNA of Corporate Road Warriors and Warriorettes and their travel behaviors. The presentation examines opportunities for Corporations and Travel Management Companies (TMCs) to move from the "police state" and become the carrot by leveraging the strengths of the mobile social web to bring more utility and influence in-policy behaviors within their corporate travel programs. Presented by Michelle Batten (@iMediaMichelle) and Susan Kidwell (skidwell) from Social Business practice of the Amadeus Americas Travel Technology Consulting group at NBTA 2010 in Houston, TX.

1. Travel Technology Consulting Amadeus Americas 5 Trends Changing the DNA of Managed Travel NBTA Convention & Exposition | August 2010

2. We’re delighted to be your hosts for today’s discussion along with BCD… Michelle Batten @iMediaMichelle Susan Kidwell @skidwell Use #nbta10 to share comments & questions during and after the session

3. Corporate Travel has long lost it’s glamour…

4. 5 behavioral trends are redefining the DNA of Corporate Road Warriors and Warriorettes: Social Discovery Peer Influence Instant Access My Time is Me Time Business is Personal 1 2 3 4 5

5. DNA Trend 1: Social Discovery Social channels just starting to eclipse traditional search channels

6. DNA Trend 2: Peer Influence More and more travelers trust their peers more than branded advertising

7. DNA Trend 3: Instant Access Mobile Connected Devices are essential for the 24/7 on the go professional – want access to my stuff Source: Mashable, April 13, 2010 Average iPhone user only spends 45% of his on-device time making voice calls

9. DNA Trend 5: Business is Personal Business and leisure worlds are blurring together ~”Bleisure Travel” 33% have taken their partner, children or friend with them on business and extended the trip into a holiday* Source : Travel Industry Association of America *Source : AMEX and Starwood Preferred Guest Bleisure UK Travel Survey, May 1, 2010

10. Corporate Travel is likewise transforming Travel From linear, 2-dimensional, transactional and static experiences To circular, 3-dimensional, conversational and real-time shared experiences “Sigh, back on another long road trip this week” “Cool, I think my boss would be interested in this” Inform Return Book Inspire Shop Book Pre- Travel Post- Travel Travel

11. The Corporate Traveler expectations are based on their savvy experiences 48% of U.S. business travelers aged 21 to 34 visit Facebook before making business travel decisions; 35% used a social media outlet in finding a hotel. Source: Embassy Suite Hotels Survey, June 24, 2010 Inspire Shop Book Pre- Travel Post- Travel Travel

12. Mobile is becoming epicenter of social interaction While on the road, young executives travel with a lot of technology including MP3 player (54%), and a Smart phone (50%). Source: Embassy Suite Hotels Survey, June 24, 2010

13. Social plug ins now make it easy to engage and interact anywhere online

14. Location-Based and Augmented Reality Applications give rise to new sources of info

19. Make Integrated Social part of everyone’s DNA: Traveler  Corporation  TMC Some ways you can bring this to life….

30. Thanks for your time – questions, comments? #nbta10 Michelle Batten @iMediaMichelle Susan Kidwell @skidwell