. As part of the Kerala State Disaster Management Policy, it is envisaged to deal with disasters in a multi-hazard perspective with interagency cross-sectoral cooperation. It aim to identify the hazards, vulnerability and the possible risks in a proactive manner and prepare the communities, administration, the government and all other stakeholders against the consequences of disasters and equip them with emergency resources as well as mechanism for implementing these plans. The present project study would help in focusing on the hazard risk scenario of the coastal belt of the Kerala State and would make recommendations / suggestions for reducing these risks. It will also emphasize on role of local communities in identification and prevention / control of disaster incidences as well as impacts in these areas.

1. MULTIPRONGED COMMUNITY RISK AND DISASTER
MANAGEMENT: A STUDY ON PUBLIC
SAFETY, GOVERNANCE AND CORPORATE SOCIAL RISK
REDUCTION INITIATIVES IN THE VYPIN ISLAND, KERALA,
INDIA
AMALKRISHNA.K.L
Reg NO: 130921
UNDER THE GUIDANCE OF
Dr. Surya Parkash
Associate Professor
(Geohazards & Risk Management Division)
National Institute of Disaster Management,
Under Ministry of Home Affairs
New Delhi

2. Introduction
 The work is mainly focused on the struggling
communities - Vypin Island.
 The coastal area is highly vulnerable to many hazards.
 The project concentrating on Public health
Livelihood problems
Faults and errors in governance
Corporate sector involvement in disaster management
Role of media in DM
To manage existing difficulties in the study area

3. Vypin Island
• Ernakulam- one among the fast growing cities in India
• District is bounded by 46.2 km. coast line
According to the studies by National Institute of Oceanography (NIO)
and Indian Institute of Tropical Meteorology (IITM)
Ernakulam showing high rate of sea level raise among
other areas in India
But most of the activities with in CRZ

4. Vypin…
• The island is about 27 km long and an average
of 2.7km width.
• But in the case of density, it is one of the most densely populated
Islands in the world.
• Sea is very close to many houses because there is no other place
for the people to build their homes.
• Literacy of the people is very low and people are mostly working
as fishermen.
• Livelihood problems, lowering public health status other socio-
economic disorders are existing in this area.

5. Vypin…
• Illiteracy and lack of awareness alcohol
drugs
• Majority of the family don‟t have a sustainable source of livelihood.
• 16.88% of houses were affected by the devastating disaster in the
coastal wards. According to the previous study 37.5% of house
affecting coastal flooding, 7.31% under the threat of wave attack,
16.66% of them under bund flooding with in the coastal wards (Susan,
2009)

6. Aim
• To make multipronged struggling communities safer by
managing challenges and creating effective multi hazard risk
reduction in public safety, livelihood aspects and Governance.
• Establish corporate social Risk Reduction Initiatives in the
coastal area.

7. OBJECTIVES
• Identification of grass root level existing problems in the study
area in public heath and sustainable livelihood strategies
• Make strategic measures to manage the existing problems on a
sustainable basis with the help of community participation.
• Give awareness to the community about the existing and
upcoming facilities and schemes in the Government and private
sector for getting financial support to housing and income
generation programs.
• Make a model of involvement of corporate sector in the field of
disaster management.
• Involvement of Media in Disaster management

8. METHODOLOGY
 Field Studies
 Interviews with community, Managing directors of different industries,
charitable trusts ,other organizations and various department officials
 Community Meetings
 Awareness Camps
 Primary data collection through field visits
 Secondary Data Collection from local Panchayath, NGOs and different
Govt . departments
 Organizing functions with the participation of the community to
establish direct linkage between different departments and
organizations

9. Study Area
Elamkunnapuzha Panchayath
Villages
1. Elamkunnapuzha
2. Puthuvypu
Area
11.52 Km2
POPULATION -58007…….!

10. RESULTS AND DISCUSSION

11. TSUNAMI - REHABILITATION STATUS,
COMMUNITY PARTICIPATION AND
AWARENESS CREATION

12. COMMUNITY PARTICIPATION AND
AWARENESS CREATION
The condition of shelter facilities is in very pathetic stage
Many houses are in CRZ
Lack of original record about the ownership of the property
/„Pattayam‟ usually leading towards the missing of offers and
schemes from the government
Usually coastal community having some difference in character
from other region. It is difficult to get acceptance for a new
person or a scheme/project etc in this area

13. Houses are still there without getting any support from
government
Lack of awareness about the facilities and new schemes of the
government and private agencies
The Panchayath is dealing only one scheme of housing
finance support that is EMS housing support. But the problem
is that the scheme only provides 75000.
Most of them under huge liabilities
75000 is not enough to make a house

14. A Drugs and ‘Panmasala’ banned
Panchayath…!
Community meetings and other reports states that more than
80% of the families, alcohol acting as the main enemy
N e e d
Most vulnerable group-student community
Opportunity for the higher education is lacking
Normally got
Awareness…
After 10th most of them go for different jobs
350-400/day
It will lead them towards these threats
Number of diseases, corruptions and social problems growing
day by day
Widows of very small (20-30) age increasing drastically

15. STUDENTS AWARENESS CAMP AT MALIPPURAM
UPPER PRIMARY SCHOOL
Number of students participated: 252
Awareness class taken by Mr. Vinoy,
Regional Director of Bharath Scouts

16. Importance of Media in Handling These
Hurdles
Print
Media &
Electronic
• Informing the people and the authorities during emergencies
becomes critical, especially the ways in which media can play a
vital role in public awareness and preparedness through
educating the public about disasters
• warning of hazards
• Gathering and transmitting information about affected areas,
• Alerting government officials
• Helping relief organizations and the public towards specific
needs and even in facilitating discussions about disaster
preparedness and response.

17. Community Meeting
Venue : Chappa Kadappuram, Malippuram, Vypin
Date : 21-05-2011
• More than 90 families have attended in the meeting
• All the people who attended the meeting don‟t have any proper
facility to live and no sustainable source of livelihood
• The community awareness program was inaugurated by Mr.
Sivadasan (Mathribhumi)
• The participants of the meeting have one or more member in
their family using alcohol regularly.
• The most important result that formulated through the meeting
was 18 families instead of 90 families who attended the meeting,
were included in the Tsunami Rehabilitation List and even now
itself they don‟t get any support from the Government.

18. Outcome of the Community Meeting
• After the meeting the Tsunami Rehabilitation List was put
forwarded from the Panchayath office to the District
Collectorate
• The people become aware of certain things about the schemes
and facilities available for financial support for housing and
other essential facilities.
• The participants include, both men and women representatives,
and the meeting was a perfect situation for them to convey
their sufferings in front of the Panchayath and media.

19. COMMUNITY AWARENESS GENERATION PROGRAM
AND MEETING AT CHAPPA BEACH
REPRESENTATIVE FROM
MATHRIBHUMI TAKING
AWARENESS CLASS
FOR THE COMMUNITY

20. A MODEL FOR THE CORPORATE SECTOR
INVOLVEMENT IN DISASTER
MANAGEMENT

21. Corporate Sector and Disaster
Management
• Disaster management is a multi dimensional
function, which need support from different sectors.
• If any disaster occurs in one region the local government
organizations and the available facilities may not be sufficient
for the response and rehabilitation processes.
• The corporate sector can play a pioneering role in supporting
and leading the community in disaster management activities
and in mobilizing human and financial resources as well as
materials for utilization in different phases of disasters.

22. A MODEL TO SHOW THE ROLE OF CORPORATE
SECTOR AND OTHER ORGANIZATIONS IN DISASTER
MANAGEMENT PROGRAMS.
Associating organizations
Kerala Merchants association-DAYA Helping
Hand
Ammas Group of food courts and restaurants
VC Pharmaceuticals Company
Shasta Group
It is difficult to approach these agencies

23. INAUGURAL FUNCTION OF STUDENTS EDUCATION
SUPPORTING PROGRAM
Different Departments Involved
Elamkunnapuzha Panchayath
Health Department
Film industry
Media
All Kudumbasree units

25. We can perfectly use these entities for disaster management activities

26. PUBLIC HEALTH AND SANITATION -
EXISTING PROBLEMS AND
MANAGEMENT
• Due to its high population density, the area is highly
vulnerable to communicable diseases.
• The place is widely affected by Chicken Gunya during the
year 2008-2009
• Now the chances are increasing because people from different
states are flowing into this island area due to the upcoming and
existing huge projects

27. Malaria
Place : Elamkunnapuzha
Malaria
Si.No. Name Of The Age & Type Of Disease Date Of Occupation & Place
Patient Gender Reporting
1 Joshy 50, Male Malaria P.V. 2/10/2010 Construction Worker,
Migrant From Mangalur
2 Prasad 28, Male Malaria P.V. 22/07/2010 Construction Worker,
Migrant From Mumbai
3 Shibu 27, Male Malaria P.V. 3/9/2010 Construction Worker,
Migrant From
Mangalapuram
4 Prasad 28, Male Malaria P.V. 30/07/2010 Construction Worker,
Migrant From Mumbai
5 Maneesha 25, Female Malaria P.V. 13/07/2010 Construction Worker,
Migrant From Mumbai
6 Poornendu 40, Male Malaria P.V. 27/07/2010 Construction Worker,
Naskar Migrant From Shornoor
7 Michel 62, Male Malaria P.V. 10/9/2010 …… / Elamkunnapuzha
8 Seetharam 36, Male Malaria P.V. 1/9/2010 Construction Worker,
Migrant From Bihar
(Health department)

28. Need of Palliative Care in Elamkunnapuzha
In some cases, family needed more than 20000 per month
for the treatment like dialysis. The real difficult situation can‟t
overcome easily by the families itself; they need support from
outside to compete with these situations.
Completed palliative care needed people survey in the
study area and presented in front of local authority-
different organizations-health department

29. High Density of Mosquito
• Kochi is very “famous” area for Mosquito
• spending 10 Lakhs each year for controlling mosquito
• only for temporary controlling
>Fogging Temephos
>Spraying for Controlling Larva Technical Malathion,
Pyrethran
>Source Reduction Activities Awareness Creation
These measures making negative impacts…respiratory problems, water
contamination etc.
Need permanent basis of treatment-channel clearing, new
drainage facilities

30. Disaster Management Team
A disaster management core group is formulated in the
Panchayath
The Panchayath president is the commander of the
group and the group members include the following;
 Panchayath member (Mr. Babu)
 CDS chairperson (Mrs. Galila Subramanian)
 Junior Health Inspector (Mr. Karthikeyan)
 27 ADS members (working group)

31. Initial work of the Team
• A common repository of available information of the local and
national organizations/groups/companies etc. which are actively
involving in disaster management preparation.
• This data base helps to make link with these sectors and
organizations by the core group.
• This team also searches for the updates of new schemes and
facilities which are issuing by the government and other
agencies.
• The information about the database is also delivered to the
public and they can access and use these facilities through the
team.

32. Prominence of the Data base
There are a lot of facilities in the hands of Government/private
sector and organizations which can support the suffering
communities for housing, education support, palliative care,
medical support, job opportunities etc.

33. Data Base Prepared
• Palliative care needed people survey data
• People needed support for housing
• The details of the people included in the tsunami rehabilitation
list who doesn‟t get any help from the government.
• Families need support for the student education

34. PATHETIC CONDITION OF HOUSES IN THE
COASTAL AREA

37. Achievements of the Work
 Identification of grass root level problems existing in the area
 The main achievement of the project is creation of a strong link
between different organizations and struggling community.
 The Tsunami rehabilitation list is forwarded.
 Creation of a core DM group.
 Building of strong awareness
On a sustainable basis because the NGOs and other
organizations can now take up the awareness
generation programmes for the future.

38. Achievements…
 Creation of awareness against the use of alcohol and drugs in
the student community.
 Health department and palliative care
 Education support for the students
 Involvement of different medias.
Some reports about the area is now in the processing stage
 Mere over – a mental support to the struggling communities

39. REFERENCES
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Australia. Pages 1-10Jain, S. K., Murty, C. V. R., Rai, D. C., Malik, J. N., Sheth, A. R., and Jaiswal, A.,
(2005) Effects of M 9 Sumatra earthquake and tsunami of 26 December 2004, Current. Sciences.
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• Clark ,J. R., (1996),Coastal Zone Management, Lewis Publishers
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Academic foundation, New Delhi. Pages 17-30, 50-60, 182-207
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Study, Shimla, Pages 1-9
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Edition), Oxford University Press
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Nadu Report of the expert Team, , New Delhi. Government of India ,Kerala Development Report (2008),
Planning Commission, , Academic foundation, New Delhi, Pages 31-33, 49-52, 367-378
• Peter ,W. F., (1997), Coastal Estuarine Management, Routledge, London
• Spechler, R. M., (1994)Saltwater Intrusion and Quality of Water in the Floridan Aquifer System,
Northeastern Florida, U.S. Geological Survey, Water-Resources Investigations Report 92-4174,
Tallahassee, Florida
• Unnikrishnan, A.S., Kumar K. R., Sharon ,F. E., Michael ,G.S., Patwardgan ,S.K., (2006),Sea Level
Changes along the Indian Coast: Observations and Projections, Current Science, volume 90 Number 3,
10 February, pages 362-368.

40. "At the end of life we will not be judged by
how many diplomas we have received, how
much money we have made, how many
great things we have done. We will be
judged by "I was hungry, and you gave me
something to eat, I was naked and you
clothed me. I was homeless, and you took
me in."
Mother Teresa
Thank You…