Social media nightmares keeping you up at night? This presentation focuses on averting social fiascos before they occur and handling them with poise when there's just no way around them.
12. BE KNOWN.
Why did Carroll’s videos garner so much
attention?
What options did United have once the videos
had been launched?
Could United have anticipated this situation,
and if so, what could it have done to minimize
the damage to its brand?
16. BE KNOWN.
1. Not having a social media policy
2. Not communicating the policy
3. Not enforcing the policy
4. Thinking delete = delete
5. Thinking personal posts aren’t reflective of
the organization