Created in my political science class; The Third Sector and Nonprofit Organizations, described as, "Starting and managing nonprofit enterprises; differences between public, nonprofit, and for-profit organizations; nature and scope of the third sector; grant writing project."I composed a term presentation using my communications social media skills to give important points for nonprofit organizations to enhance their donations and grow. I used the Wounded Warrior Project organization as a successful example for the class to follow so that I kept it simple and to the point. Final grade received an A.
2. Outline
Why Is This Important?
Myths/Realities
The Wounded Warrior Project
How to Be Successful
Things to Consider
3. Why Is This Important?
Social media has made it possible to
reach millions of multiple constituencies;
with the click of a button. Are we
leveraging this resource to its highest
potential?
4. Myths
“It’s free”
“Everyone is doing it”
“Another channel to
reach people”
“Build relationships
with donors and
volunteers”
Realities
It’s only free to join.
Using tools and time
costs $
The more people use
it the harder it is to
rise above
Keep all channels
Only if you reach
them. There is no
evidence social
networking creates
lasting relationships
Ogden, T. (2009). Social Networking and Mid-
Size Non-Profits: What’s the Use? Philanthropy
Action 2-31
8. WWP Resource
Center
• Provides warriors and their
families/caregivers with
information on the best
available programs and services
to meet their needs.
9.
10. Success
Posting links to external news items about the
organization or its causes
Using their message board or discussion wall to
post announcements and answer questions
Social media pages are coordinated
accordingly
Donors and volunteers are given “Tips” for
social media fundraising on their website
14. Things to Consider
Tweets have tiny shelf lives; don’t think only
tweeting will get your name out
Social media does not always bring in big $ but
the excitement they create can HELP lure new
donors
Learn how to use technology to its highest
capabilities. Many donors prefer contact
through social media
Time