Activate Your Brand - How to Build Your Personal Brand with Social Media to Advance Your Career

ACTIVATE
Your Brand
HOW TO USE SOCIAL MEDIA TO ENHANCE
YOUR PERSONAL BRAND AND
ADVANCE YOUR CAREER
www.amandamillerlittlejohn.com

About Amanda Miller Littlejohn
Amanda Miller Littlejohn is the top national expert on personal
branding for executives and small business owners. She is an idea
oven, brand problem solver, and creative powerhouse working at
the intersection of public relations, journalism, marketing and
social media. A former full-time print journalist and the founder of
Washington, DC based social media powered PR firm Mopwater
Social PR, Amanda uses her journalistic training to dig deep to
understand the story behind the story, crafting authentic brand
messages in the process.
Amanda is a visionary. Noticing the dearth of conversations in the
journalism community about how social media was being
leveraged for reporting, Amanda founded the media conversation
and event series "Twitch! Communications in the Age of Social
Media." Since 2010, she has convened media panels comprised of
some of the country's most forward-thinking journalists. Speakers
have included journalists from NPR, the Washington Post, CNN,
The Huffington Post, Heart & Soul, NBC, Bloomberg News and
others.
A sought after speaker, writer, and coach, Amanda contributes
regularly to national publications like The Washington Post
and Black Enterprise. The National Black Public Relations Society's
named Amanda their 2012 Practitioner of the Year and software
giant VOCUS named her one of "7 Marketing Influencers to Watch
in 2013."

Using Social Media for
Personal Branding
Passion. Message. Purpose.
•Understand Top Mistakes Job Seekers Are Making
•Understand How to Manage Your Online Brand
•Deep Dive Into LinkedIn – Discuss Specific Ways to
Improve Your Profile

Employees Are:
Expensive to Hire and Expensive to Fire.
To understand the hiring manager’s job, start
thinking like one.
Think of your online presence as your pre-
interview. How do you measure up?

When hiring, employers want to get it
right the first time.
Hiring Managers Want to Know:
•Do you fit the culture of our organization?
•Will you be happy here? Will we be happy with you?
•Are you mature enough to handle the role?
•How will you represent the company?

They’re thinking: Are you one of us?

Social media is your opportunity to
CONTROL THE PRE-MESSAGE.
What message do you want your future
boss to get about you?
Use Social Media for Personal PR.

I’m Responsible
and Capable.
Messages to Communicate Online.
I’m a Thought Leader.
I’m Award-Winning.
I’m “a catch.”
I Do Good Work. I’m
Hard-Working,
Creative and Tech-
Savvy.
I Have Good
Judgment.

You’re Not
Professional.
Top Mistakes I See Job Seekers Make Online
You’re Not
Intentional.
You’re Boring
or Worse,
You’re Invisible.
You’re Too Modest.

Twitter
•Share MSM articles
•Show your personality
•Share professional news
•Feed your blog to Twitter
How to Use Social Media for Personal PR
LinkedIn
•Be Active in Groups
•Share news in your status
updates
•Be proactive in building your
network
Facebook +
Instagram
•Keep it clean
•Watch your privacy settings
•Don’t post photos if you have to
think 2x
Blog or Web Site
•Arguably the best way to build
your brand
•Content has a longer shelf life
•Shows thought leadership

Twitter
Short and to the Point
•Invest in a Professional Photo
•Share mainstream media/trade articles
•Share your own blog posts
•Show your personality – within limits
•Share professional news
•Meet new people - build your network
Tip – To Show Thought Leadership,
Share Tips or Start an Industry-Focused Twitter Chat
How to Use Twitter for Personal PR

How to Use Facebook + Instagram for Personal PR
Facebook +Instagram
It’s Personal. Kind of.
•Remember who owns your content
•Keep it clean – if you think 2x, don’t.
•Share your amazing news – be omnipresent.
•Watch your privacy settings.
•Be positive! No sob stories.
Use Professional Hashtags

How to Use a Blog/Web Site for Personal PR
Blog // YourName.com
Your Own Piece of the Web
•One of thebest ways to build your brand
•Content has a longer shelf life
•Shows thought leadership
•The obvious easy first place to look
whenGoogling
•Free publicity, portfolio, reputation
management
Interview Other Experts on Your Site

How to Use LinkedInfor Personal PR
LinkedIn
Where You Should Spend Your Time
•The First PlaceGoogle Lands
•A Robust Network of Professionals
•HighlySearchable within the Network
•Easy to Customize
•Endless Possibilities to Personalize and
Build Out
Built-In Job Boards
Tip – To Own a Niche, Start Your Own
Professional LinkedIn Group.

Improving Your LinkedIn Profile
LinkedIn
Your Profile - What to Do
•Write a Branded Headline (No Defaults)
•Invest Time in a Compelling Summary
•List Relevant Jobs and Your Successes at Each
One
•Include Awards and Publications
•Include Relevant Leadership Experience
•Join 10+ Groups and Engage
•Update your status 2-3x/Week

How to Build Your Network
LinkedIn
Building Your Network - What to Do
•Reach Out with a Note (NO DEFAULTS)
•Connect with People After Conferences
•After a Nice Exchange, Request a Phone Mtg
•SendYour Connections Relevant News
•Touch Base 2x/Year
•Show Interest In Your Connections
•Use LI To Get You Closer In Real Life and Build
Rapport – Use Online to Build Offline
Relationships

Landing LinkedIn Recommendations.
LinkedIn
Tips for Landing Great Recommendations
•Request Recommendations 2-3x/Year
•Ask Supervisors After a Successful Project
•Ask Professors After a Successful Course
•Ask Colleagues After a Successful Training
•Send a Note Asking Specifically What You Want
them to Mention in the Endorsement
•Don’t Wait Until You Leave Your Job to Request

3 Things You
Should Try to Convey
Through Your
Online Presence
Passion. Interests. Purpose.

I. WHO ARE YOU?
Beyond a cover letter or resume,
social media helps potential
employers answer the question -
What do you stand for?
Social Media is a Window Into Your
Passions. Interests. Purpose.

II. WHAT HAVE YOU
DONE?
Your social media presence should be able to answer
that and speak to your
TRACK RECORD.
Case Studies. Work History. Leadership.

III. WHAT CAN YOU DO?
Your online presence should also answer this more
nuanced question.
An employer should be able to surmise WHAT YOU CAN
CONTRIBUTE and HOW YOU CAN help their organization
particularly from your LinkedIn profile.
Skills Audit. Identify Your Strengths.

KEEP IN TOUCH
(Really!)
Amanda Miller Littlejohn
Email aml@amandamillerlittlejohn.com
Twitter @amandamogul
LinkedIn in/AMillerLittlejohn
FacebookFacebook.com/AmandaMillerLittlejohn
Web www.amandamillerlittlejohn.com
Build Your Brand. Pursue Your Passions. Package Your Genius.

Amanda Miller Littlejohn
aml@amandamillerlittlejohn.com
Twitter - @amandamogul
I would be honored work with you.
Visit my web site to book a one on one in-depth, 90 minute brand-building session
with me. Using my journalistic training, I will extract your brand essence and help
you create a personal brand that shines. We can work on your LinkedIn profile and
create a social media strategy to showcase your expertise and help you attract (or
create) your next big opportunity.

Activate Your Brand - How to Build Your Personal Brand with Social Media to Advance Your Career

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