The document outlines 5 ideas to increase sales, including eliminating content duplication on websites, creating an attractive online catalog with easy navigation and filtering of products, ensuring promotions are clearly visible throughout the shopping experience, offering free shipping to reduce checkout abandonment, and making marketing emails mobile friendly. Each idea is broken down into additional tips and considerations across multiple topics related to SEO, catalogs, promotions, checkout, and follow up communications.

1. 5 Ideas to Increase
Sales
Alex Stelmakh
amasty.com

2. Title
Topic 1
Topic 2
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6. SEO. Trends
Not Provided
Hummingbird
Humming
bird

7. SEO. Trends
How to determine
best performing
keywords
?

8. SEO. Trends
• Adwords
• GWT
• Internal Search
• Landing Pages

9. SEO. Mistake
Content
Duplication

10. SEO. Duplication
• Home page
• Reviews
• Layered navigation
• Search

11. SEO. Duplication
• Home page
–301 Redirects

12. SEO. Duplication
• Reviews
–Merge 2 pages

13. SEO. Duplication
• Layered Navigation
–Friendly URLs
–In Page Texts
–Meta Titles

14. SEO. Duplication
• Search
–Noindex / Follow
–Robots.txt

15. 1.
2.
3.
4.
5.
No Content Duplication
…
…
…
…

17. Catalog. Trends
Mobile
Browsing
Rich Content

18. Catalog. Idea
Attractive
Look & Feel

19. Catalog. Key Pages
• Category
• Product
• Search

20. Catalog. Category
• Category Filters
–Easy & Compact
–Attractive
–Functional

21. Catalog. Easy Filters

22. Catalog. Product
• Product Images
–High Quality
–Zoom
–Color Options

23. Catalog. Color Swatches

24. Catalog. Search
• Search Results
–Auto Suggest
–Relevance

25. Catalog. Suggestions

26. 1.
2.
3.
4.
5.
No Content Duplication
Attractive catalog
…
…
…

28. Promotions. Trends

29. Promotions. Mistake
Discounts with
no promotional
value

30. Promotions. Special Price
Ways to advertise
special price?

31. Promotions. Show them!
• Clearance page
• Ribbons
• Banners
• In the cart

32. Promotions. On Sale

33. Promotions. Ribbons

34. Promotions. Banners

35. Promotions. Banners v2.0
Phone
+
Banner
Case

36. Promotions. Cart
Subtotal
Discount 1
Discount …..
Discount N
Grand Total

37. 1.
2.
3.
4.
5.
No Content Duplication
Attractive catalog
Visible Promotions
…
…

39. Checkout. Trends
Abandonment
reasons
?

40. Checkout. Trends

41. Checkout. Idea
Free
Shipping

42. Checkout. Shipping

43. Checkout. Cart Rule

44. Checkout. Cost to Ship
• Negotiate rates
• Use fulfillment services
• In Store Pickup

45. Checkout. Pick Up

46. 1.
2.
3.
4.
5.
No Content Duplication
Attractive catalog
Visible Promotions
Free Shipping
…

48. Follow Up. Trends
Mobile

49. Follow Up. Mistake
Ignore
trends

50. Follow Up. Mobile Tips
• Short subjects
• Pre-headers
• Touch Interface

51. Follow Up. Structure
Short Subject
Pre-header
E-mail body
Action

52. Follow Up. Tabs

53. Follow Up. Tabs
How to get emails
in Gmail Primary
tab?

54. Follow Up. Tabs

55. 1.
2.
3.
4.
5.
No Content Duplication
Attractive catalog
Visible Promotions
Free Shipping
Mobile Friendly E-mails

56. Tablemaster
Head
Head
1
2
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4
5
5
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57. Speaker
Topic