The document summarizes the 2nd Annual Startup Launches event hosted by Amazon.com on November 14, 2013. It includes presentations from several startup companies including KoalityCode, CardFlight, Runscope, SportXast, Nitrous.IO, and SPOT101. Each startup pitched their product or service and how it leverages AWS cloud services. Special offers for AWS re:Invent attendees were also announced.

1. 2nd Annual Startup Launches
Hosted by Dr. Werner Vogels, Amazon.com
November 14, 2013
© 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified, or distributed in whole or in part without the express consent of Amazon.com, Inc.
Friday, November 15, 13

2. JON CHU
Co-Founder & CEO
Friday, November 15, 13

3. The development process is broken
Long test suites
Broken builds
KoalityCode.com
Friday, November 15, 13

4. Real customer results
KoalityCode.com
Friday, November 15, 13

5. Real customer results
KoalityCode.com
Friday, November 15, 13

6. How it works
koality.yourcompany.com
EC2 Test
Executor
Master EC2
Instance
Commands
Queue
Proxy
Repository
Merged
Changes
Main
Repository
Friday, November 15, 13
Console
Output
EC2 Test
Executor
EC2 Test
Executor
Logs
Artifacts
Screenshots
EBS Snapshot
S3 Bucket

7. Friday, November 15, 13

8. New Feature:
Private Debug Instance
Friday, November 15, 13

9. Friday, November 15, 13

10. Before Koality...
Big companies invested millions into internal solutions
Expensive to build
Takes a team months to produce
Requires maintenance for life
KoalityCode.com
Friday, November 15, 13

11. Innovative companies choose Koality
KoalityCode.com
Friday, November 15, 13

12. KoalityCode.com/reinvent
2 months free when you mention
you saw us at AWS re:Invent
Friday, November 15, 13

13. Koality Q&A
Friday, November 15, 13

14. TIM SAUNDERS
Co-Founder & CEO
Friday, November 15, 13

15. CardFlight is
the open
platform for
mobile
payments
Friday, November 15, 13

16. Mobile Payments poised to take off
Worldwide Mobile Payment Volume ($BN)
$700
$617
$BN
$525
$350
$175
$106
$172
$0
2011
Friday, November 15, 13
2012
2016

17. Mid-sized business lack options
Friday, November 15, 13

18. 1. We provide the hardware
• Our encrypted mag stripe
readers works with
virtually any iOS or
Android device!
Friday, November 15, 13

19. 2. Just a few lines of code
• Integrates easily into your app flow. Just
include our SDK and we’ll take care of the rest.
Friday, November 15, 13

20. 3. We support your processor
• You can shop around for
the best rate and we’ll
work with the one that
works best for you!
Friday, November 15, 13

21. Keep control of your product
Friday, November 15, 13

22. AWS
Friday, November 15, 13

23. AWS
Friday, November 15, 13

24. AWS offers high level security
Estimated Developer Effort to be PCI Compliant
1,045
1100
Hours
825
723
550
275
465
306
0
Amazon
Friday, November 15, 13
Competitor 1 Competitor 2 Competitor 3

25. AWS - PCI Compliance
Friday, November 15, 13

26. AWS re:Invent Announcement
Custom Manual
Entry
Friday, November 15, 13

27. AWS re:Invent Exclusive Offer
Free 12 month subscription, per reader - unlimited
service (limit two)
Email aws@getcardflight.com or
come see us side of stage
Friday, November 15, 13

28. CardFlight Q&A
Friday, November 15, 13

29. JOHN SHEEHAN
FRANK STRATTON
Co-Founder & CEO
Co-Founder & CTO
Friday, November 15, 13

30. Friday, November 15, 13

31. Friday, November 15, 13

32. Friday, November 15, 13

33. Friday, November 15, 13

34. 25 million+
API calls
Friday, November 15, 13

35. Friday, November 15, 13

36. Runscope
Infrastructure
Friday, November 15, 13

37. Runscope
Infrastructure
Dashboard
Friday, November 15, 13
53
Identity
API
Gateway
Request
Vault

38. Runscope
Infrastructure
Dashboard
Friday, November 15, 13
53
Identity
API
Gateway
Request
Vault

39. Runscope Worldwide Service Regions
Friday, November 15, 13

40. Runscope Worldwide Service Regions
Friday, November 15, 13

41. Friday, November 15, 13

42. Before Worldwide Service Regions
7000 ms
Friday, November 15, 13

43. Before Worldwide Service Regions
7000 ms
100 ms
After Worldwide Service Regions
Friday, November 15, 13

44. Friday, November 15, 13

45. “I am terrified to change
my backend services.”
Friday, November 15, 13

46. Friday, November 15, 13

47. Friday, November 15, 13

48. Automated backend
service and API testing
Friday, November 15, 13

49. Friday, November 15, 13

50. Friday, November 15, 13

51. Friday, November 15, 13

52. Friday, November 15, 13

53. Friday, November 15, 13

54. Friday, November 15, 13

55. Real API Calls
Friday, November 15, 13

56. Real API Calls
Friday, November 15, 13
Assertions

57. Real API Calls
Friday, November 15, 13
Assertions
Variables

58. Real API Calls
Schedules
Friday, November 15, 13
Assertions
Variables

59. Real API Calls
Assertions
Schedules
Continuous
Integration
Friday, November 15, 13
Variables

60. Real API Calls
Assertions
Variables
Schedules
Continuous
Integration
Notifications
Friday, November 15, 13

61. Available Now
AWS re:Invent offer — 90 days free
runscope.com/reinvent
Friday, November 15, 13

62. Runscope Q&A
Friday, November 15, 13

63. BRETT KOKINADIS
MARK ORTEGA
Co-Founder & COO
CTO
Friday, November 15, 13

64. Friday, November 15, 13

65. Friday, November 15, 13

66. Friday, November 15, 13

67. Friday, November 15, 13

68. Friday, November 15, 13

69. Friday, November 15, 13

70. Create Instant Replays
Friday, November 15, 13

71. Friday, November 15, 13

72. Community Around Events
Friday, November 15, 13

73. Friday, November 15, 13

74. Multiple Angles
Friday, November 15, 13

75. Friday, November 15, 13

76. Friday, November 15, 13

77. Friday, November 15, 13

78. Friday, November 15, 13

79. Friday, November 15, 13

80. Friday, November 15, 13

81. Friday, November 15, 13

82. Friday, November 15, 13

83. Simple Storage
Service
Friday, November 15, 13
SimpleQueue
Service
Elastic
Transcoder
CloudFront

84. Friday, November 15, 13

85. Friday, November 15, 13

86. SportXast Q&A
Friday, November 15, 13

87. AJ SOLIMINE PETER KIM ARUN THAMPI
CEO
CTO
NITROUS
Friday, November 15, 13
VP Engineering

88. Nitrous.IO
Lightning Dev Environments in the Cloud
Team Nitrous.IO
November 14, 2013
© 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified, or distributed in whole or in part without the express consent of Amazon.com, Inc.
Friday, November 15, 13

89. We believe that over 50% of
web application development
will be performed in the cloud
within 5 years.
Friday, November 15, 13

90. not replicable
not shareable
low parity with production
not version controlled
Friday, November 15, 13

91. Development environment
in the cloud in 30 seconds
Available in every continent
Realtime collaboration in the cloud
Native OS interoperability
Friday, November 15, 13

92. Friday, November 15, 13

93. Amazon Elastic
Compute Cloud
(Amazon EC2)
Amazon Elastic
Block Store
(Amazon EBS)
60,000 development environments on six
m2.4xlarge EC2 Instances
Friday, November 15, 13

94. Asset CDN
Amazon CloudFront
Load Balancer
Elastic Load Balancing
Web Servers
Amazon EC2
Box Images
Amazon Simple
Storage Service
(Amazon S3)
Friday, November 15, 13
Box Hosts
Amazon EC2
Boxes (VMs)
Amazon EBS
DNS
Amazon
Route 53

95. Demo
Friday, November 15, 13

96. Friday, November 15, 13

97. Special AWS re:Invent Offer
Get your free box with 1GB Memory & 2GB Storage at:
www.nitrous.io/join/reinvent
* Limited to first 500 attendees
We’re hiring!
www.nitrous.io/jobs
Friday, November 15, 13

98. Nitrous.IO Q&A
Friday, November 15, 13

99. Introducing “Betas”...
Friday, November 15, 13

100. Friday, November 15, 13

101. Friday, November 15, 13

102. Betas Screening
• Tonight 6:45-7:45pm
• Location: Veronese 2404
• Drinks and snacks will be served
Friday, November 15, 13

103. Please give us your feedback on this
presentation
SPOT101
As a thank you, we will select prize
winners daily for completed surveys!
Friday, November 15, 13
Thank You