Whether you are running applications that share photos or support critical operations of your business, you need rapid access to flexible and low cost IT resources. The term "cloud computing" refers to the on-demand delivery of IT resources via the Internet with pay-as-you-go pricing. Whether you are a start-up who wants to accelerate growth without a big upfront investment in cash or time for technology or an Enterprise looking for IT innovation, agility and resiliency while reducing costs, the AWS Cloud provides a complete set of web services at zero upfront costs which are available with a few clicks and within minutes. In this session learn more about the benefits of Cloud Computing with AWS.

1. AWS 101 - A Walk through the AWS Cloud:
Introduction to Cloud Computing with AWS
Oyvind Roti
(oyvindr@amazon.com)
Principal Solutions Architect
©Amazon.com,
Inc.
and
its
affiliates.
All
rights
reserved.

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3. Learning about Cloud Computing with AWS
What is Cloud Computing and its benefits?
Who is using AWS and what are they using it for?
What are AWS’s products and how do I use them to run my workloads?

4. What is Cloud Computing?

5. 1. Pay For Infrastructure as you Need it, Not Up Front
On-Premises
$0 to get started
Pay as you go

6. 2. Lower Total Cost of IT
Scale allows us to constantly
reduce our costs
We are comfortable running a high
volume, low margin business
We pass the savings along to
our customers in the form of
low prices

7. 3. You Don’t Need to Guess Capacity
AWS
Actual demand
Actual demand
Customer
Dissatisfaction
Self
Hosting
Waste
Predicted Demand
Rigid
Elastic

8. 4. Increase Innovation: Experiment Fast with Low Cost and Low Risk
On-Premises
$ Millions
Nearly $0
Experiment Infrequently
Experiment Often
Failure is expensive
Fail quickly at a low cost
Less Innovation
More Innovation

9. 5. Get Rid of Undifferentiated Heavy Lifting
We take care of it…
Data Centers
Power
Cooling
Cabling
Networking
Racks
Servers
Storage
Labor
So you don’t have to …
Buy and install new hardware
Setup and configure new software
build or upgrade data centers

10. 6. Go Global in Minutes

11. Who is using AWS and what are they using it for?

12. Solving Problems for Organizations Around the World

13. Shell uses AWS to Develop Software Faster and Cheaper
Core
Development
Team
Extra
Development
Resources
Contractor
Team
Remote
Team

14. Newsweek uses AWS for Dynamic Webapps
Decreased
Operating
Expenses by
50%
Reduced DNS
costs by 93%

15. Shaw Media uses AWS for Disaster Recovery
Before
Primary site
After
Primary
site
Saved $1.8
Million in
second site
costs
Disaster Recovery Site
Snapshots for
granular
rollbacks

16. S&P Capital IQ Uses AWS for Big Data Processing
S3
Provides data to
4200+ top global
investment firms
Hadoop Cluster
Launched Hadoop
faster, Learned
Hadoop faster

17. Lionsgate uses AWS To host SharePoint & SAP
Amazon VPC
Avoided data
center build
out
50% lower
cost than
hosting options
Saved $1M
over
3 years

18. Nasdaq used AWS to Build a New Line of Business

19. Samsung Improved their Product Experience with AWS
Saved $34 Million
85% savings versus
traditional hosting

20. What are AWS’s products and
how do I use them to run my workloads?

21. AWS’s Products
Deployment & Administration
Application Services
Compute
Storage
Networking
AWS Global Infrastructure
Database

22. AWS Global Infrastructure
9 Regions
25 Availability Zones
Continuous Expansion

23. Architected for Enterprise Security Requirements
“The Amazon Virtual Private Cloud
[Amazon VPC] was a unique option that
offered an additional level of security and
an ability to integrate with other aspects
of our infrastructure.”
Dr. Michael Miller, Head of HPC for R&D

24. Many purchase models to support different needs
Free Tier
On-Demand
Reserved
Spot
Dedicated
Get Started on AWS
with free usage & no
commitment
Pay for compute
capacity by the hour
with no long-term
commitments
Make a low, one-time
payment and receive a
significant discount on
the hourly charge
Bid for unused capacity,
charged at a Spot Price
which fluctuates based
on supply and demand
Launch instances within
Amazon VPC that run
on hardware dedicated
to a single customer
For POCs and
getting started
For spiky workloads,
or to define needs
For committed
utilization
For time-insensitive or
transient workloads
For highly sensitive or
compliance related
workloads

25. Compute Services
Amazon EC2
Auto Scaling
Elastic Load
Balancing
Elastic Virtual servers
in the cloud
Automated scaling
of EC2 capacity
Dynamic traffic
distribution
EC2
Actual

26. Networking Services
Amazon VPC:
Private, isolated
section of the AWS
Cloud
AWS DirectConnect
Amazon Route 53
Private connectivity
between AWS and your
datacenter
Domain Name System
(DNS) web service.
Availability
Zone A
Availability
Zone B

27. Storage Services
Amazon EBS
Amazon S3
Amazon Glacier
AWS Storage Gateway
Block storage for use
with Amazon EC2
Internet scale
storage via API
Storage for archiving
and backup
Integrates on-premises
IT and AWS storage
S3,
Glacier
EBS
Images
Videos
Files
Binaries
Snapshots
Images
Videos
Files
Binaries
Snapshots

28. Application Services
Amazon CloudFront
Amazon
CloudSearch
Amazon Elastic
Transcoder
distribute content
globally
Managed search
service
Video transcoding
in the cloud

29. Database Services
Amazon RDS
Amazon
DynamoDB
Amazon
ElastiCache
Managed relational
database service
Managed NoSQL
database service
In-Memory Caching
Service
DBA

30. Big Data Services
Amazon EMR
(Elastic Map Reduce)
AWS Data Pipeline
Amazon Redshift
Hosted Hadoop
framework
Move data among AWS
services and onpremises data sources
Petabyte-scale data
warehouse service

31. Deployment & Administration
Amazon
CloudWatch
Monitor resources
AWS IAM (Identity
& Access Mgmt)
Manage users,
groups &
permissions
AWS
OpsWorks
AWS
CloudFormation
AWS Elastic
Beanstalk
Dev-Ops framework
for application lifecycle
management
Templates to deploy
& manage
Automate resource
management
Web App
Enterprise
App
Database

32. Gartner Magic Quadrant for Cloud Infrastructure as a Service
(August
19,
2013)
Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Haynes, August 19, 2013. This Magic Quadrant graphic was published by Gartner, Inc. as part of a
larger research note and should be evaluated in the context of the entire report.. The Gartner report is available upon request from Steven Armstrong (asteven@amazon.com). Gartner does not endorse any vendor, product or
service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization
and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

33. Let’s build a web application with these products…

34. Amazon
CloudFront
Amazon
S3
Bucket
Web
App
Server
EC2
Instance
Security Group
Security Group
Auto scaling Group
Availability Zone #1
Users
Amazon
Route
53
Elas%c
Load
Balancing
Web
App
Server
EC2
Instance
Security Group
Auto scaling Group
Availability Zone #2
Security Group

35. What is the next step and how do I take it?

36. Using the Cloud isn’t an ‘All or Nothing’ Choice
On-­‐Premises
Resources
Corporate
Data Centers
IntegraNon
Cloud
Resources

37. Integrating AWS with Existing On-Premises IT
Active Directory
Network Configuration
Your Private Network
Encryption
HSM Appliance
Backup Appliances
Corporate
Data Centers
Users & Access Rules
Cloud Backups
Your On-Premises Apps
Your Cloud Apps
AWS Direct Connect

38. We support a wide range of technologies

39. Our Ecosystem Allows You to use your Existing Management Tools
Management Tool Partners
Single Pane of Glass

40. We have partners ready to help

41. Strategy 1: Cloud for Development & Test Environments
SAP
Oracle Enterprise
Applications
SAP
Reduced deployment time
from weeks to days
Reduced test
environment costs
70% reduction in
operational costs

42. Strategy 2: Build New Apps in the Cloud
Faster to build
Facebook
App
Mobile
Streaming
Financial Record
Archiving
Consumer
Apps
Easier to manage
Less expensive to run
Distributed architectures
for high availability
Genetic
Sequencing
Global
Web Sites
Marketing
Campaigns
Social
Games

43. Strategy 3: Use Cloud to Make On-Premises Apps Better
App
1
Analy%cs
App
2
App
3
…
Corporate
Data Centers
App
N
Elastic Map
Reduce
Amazon
Redshift
AWS
Storage
Gateway
Backup
Amazon S3

44. Strategy 3: Use Cloud to Make On-Premises Apps Better
Big Data Analytics
Oracle Databases
Big Data Analytics
Export operational data
to AWS for analytics
processing
Automated backup
to S3 with
Oracle RMAN
50% cost reduction with 2x
faster queries using
Amazon Redshift

45. Strategy 4: Cloud Apps that Integrate with On-Premises Apps
AWS serves
application
content & data
Hybrid
App
On-Premises
Data Centers
Integration to
Samsung data
centers
for financial
transactions

46. Strategy 5: Migrate Existing Apps to the Cloud
1/3 of servers
migrated to AWS
App
On-Premises
Data Centers
Saved
£1.5 Million
Migrated 500 web
properties in 5
months
New product web
sites live in 2 days
vs. 2 weeks
Migrated clinical
trials simulations
platform
Simulations in
1.2hrs vs. 60hrs
64% reduction in
costs

47. Strategy 6: All In
100s of
applications
supporting 33M+
global members
10,000s of EC2
instances in multiple
regions & zones
At peak consumes
1/3 of US Internet
bandwidth

48. Next step…try us for free and connect with us

49. AWS 101 - A Walk through the AWS Cloud:
Introduction to Cloud Computing with AWS
Oyvind Roti
(oyvindr@amazon.com)
Principal Solutions Architect
©Amazon.com,
Inc.
and
its
affiliates.
All
rights
reserved.