1. Ahead in the cloudthe power of infrastructure as a service Dr. Werner Vogels CTO Amazon.com

2. Future Building Blocks from the Cloud

4. Amazon’s Three Businesses Consumer (Retail)Business SellerBusiness Developers &IT Professionals Tens of millions of active customer accounts Seven countries: US, UK, Germany, Japan, France, Canada, China Sell on Amazon websites Use Amazon technology for your own retail website Leverage Amazon’s massive fulfillment center network On-demand infrastructure for hosting web-scale solutions Hundreds of thousands of registered customers

7. Billions of Objects in Amazon S3 Peak Requests: 120,000+per second

9. a style of computing where massively scalable IT-related capabilities are provided ‘as a service’ across the Internet to multiple external customers. Gartner 2008 Cloud Computing Defined - On demand - Pay as You Go

10. Key benefits to running in the AWS Cloud Lowers Cost Eliminates Capital Investment Reduces Operational Costs Increases Agility Reduce Time to Market Removes contraints Foundation for21st Century Architectures Raise the bar for Scale, Reliability and Security Removes the “Heavy Lifting” Leverages Scalability, Reliability and Security

11. Scalable Increase or decrease capacity in minutes Automation Cost Effective Low rate, pay-as-you-go Secure Multilayer security facilities Reliable Mission Critical Infrastructure

12. Principle #1 Design for flexibility Build Tools not Frameworks

15. Principle #2 Design for on-demand Principle #3 Design for Automation Drives reliability, security and efficiency

16. COMPUTE Amazon EC2 The Elastic Compute Cloud

17. Do not automate Human Interfaces Do not automate Delete

18. Principle #4 decompose into the simplest form

19. One Size Fits All – Ordering Pipeline

21. Easy migration path (existing code, tools, application are compatible)

22. Key features of a relational database, such as joins or complex transactions

25. Availability

27. Principle #6 design with security in mind

28. Amazon Virtual Private Cloud (VPC) Seamlessly Extending Your Datacenter Your existing infrastructure Amazon VPC

29. Amazon Virtual Private Cloud (VPC) Customer’s isolated AWS resources Subnets Router VPN Gateway AmazonWeb Services Cloud Secure VPN Connection over the Internet Customer’sNetwork

30. Security for Automated policy control { "Version": "2008-10-17", "Id": "Queue1_Policy_UUID", "Statement": { "Sid":"Queue1_AnonymousAccess_ReceiveMessage_TimeLimit", "Effect": "Allow", "Principal": { "AWS": "*" }, "Action": "SQS:ReceiveMessage", "Resource": "/987654321098/queue1", "Condition" : { "DateGreaterThan" : { "AWS:CurrentTime":"2009-01-31T12:00Z" }, "DateLessThan" : { "AWS:CurrentTime":"2009-01-31T15:00Z" } } } }

31. principle #7: Don’t do it alone

40. Principle #8 continuously innovate

41. » Amazon EC2 with Windows Server 2008, Spot Instances, Boot from Amazon EBS » Amazon CloudFront Streaming » Amazon VPC enters Unlimited Beta » AWS Region in Northern California » International Support for AWS Import/Export » AWS Multi-Factor Authentication » Virtual Private Cloud » Lower Reserved Instance Pricing » Reserved Instances in EU Region » Elastic MapReduce » SQS in EU Region » Amazon RDS » High-Memory Instances » Lower EC2 Pricing » New SimpleDB Features » FPS General Availability » AWS Security Center 2009 Jan 2010 Jan Jul Sep Oct Dec Aug Nov Feb Mar Apr Jun May Feb » Amazon EC2 with Windows » Amazon EC2 in EU Region » AWS Toolkit for Eclipse » Amazon EC2 Reserved Instances » Amazon CloudFront Private Content » SAS70 Type II Audit » AWS SDK for .NET » Amazon Elastic MapReduce in Europe » Amazon EC2 Reserved Instances with Windows, Extra Large High Memory Instances » Amazon S3 Versioning Feature » Consolidated Billing for AWS » Lower pricing for Outbound Data Transfer » AWS Import/Export » New CloudFront Feature » Monitoring, Auto Scaling & Elastic Load Balancing » EBS Shared Snapshots » SimpleDB in EU Region » Monitoring, Auto Scaling & Elastic Load Balancing in EU » Lower pricing tiers for Amazon CloudFront » AWS Management Console AWS Pace of Innovation

43. Reserved instances

46. Economies of Scale in Utilization Assumptions: Facility: ~$88M for 8MW facility Servers: Roughly 46k @ $1.45k each Server power draw at 30% load: 80% Commercial Power: ~$0.07/kWhr PUE: 1.5

47. SERVER UTILIZATION!!!

48. Economies of Scale in Utilization Ideal Effective Utilization % Utilization Real Utilization time

49. Economies of Scale in Utilization Ideal Effective Utilization Spot Utilization On Demand Utilization % Utilization Reserved Utilization time

50. Development & Test Backup Web Site Hosting Disaster Recovery Load Testing Application Hosting Marketing Campaigns Content Delivery Collaborations Media Distribution Software Distribution HPC Batch Data Processing Large Scale Analysis

51. Security: understand data and network requirements? Operational Performance: proven track record of delivering a reliable cloud platform? Cost: track record of lowering prices and comfort running high volume/low margin businesses? Options/Flexibility: maximum flexibility in choosing whichever operating system, programming language or services you wish to use? Speed of Innovation and Execution: are you being listened to and how nimble is your platform partner? Key in Choosing a Cloud

53. Future Building Blocks from the Cloud

54. http://aws.amazon.com werner@amazon.com @werner