1. Ahead in the cloudThe power of infrastructure as a service Dr. Werner Vogels CTO, Amazon.com

3. Amazon’s Three Businesses Consumer (Retail)Business SellerBusiness Developers &IT Professionals Tens of millions of active customer accounts Seven countries: US, UK, Germany, Japan, France, Canada, China Sell on Amazon websites Use Amazon technology for your own retail website Leverage Amazon’s massive fulfillment center network On-demand infrastructure for hosting web-scale solutions Hundreds of thousands of registered customers

6. Billions of Objects in Amazon S3 Peak Requests: 120,000+per second

7. The Cloud is not Reliable The top myths of cloud computing The Cloud is all or nothing The Cloud is not Secure The Cloud locks you in In the Cloud cost is all that matters

8. No Capital Investment Reduced Operation Cost Fast Time to Market Highly Scalable No “Heavy Lifting” required

9. Highly Scalable Flexible Strict Cost Control

10. Fast Time to Market Unconstraint Innovation Highly Scalable Fast Local Performance Lowering Cost

11. Ultra-Reliable Highly Scalable Time-to-Market Enabling Innovation Lowering Cost

12. Reliablity Highly Scalable Simplicity 21st Century Thinking

13. By using cloud services, the Federal Government will gain access to powerful technology resources faster and at lower costs. This frees us to focus on mission-critical tasks instead of purchasing, configuring, and maintaining redundant infrastructure. Vivek Kundra Enhanced Recovery.gov security The improved computer security includes, but is not limited to, greater protection against network attacks and real time detection of system tampering

15. Highly Scalable No Capital Investment No “Heavy Lifting” required World-wide Operation Fast Time to Market

16. The Cloud is not Reliable The top myths of cloud computing The Cloud is all or nothing The Cloud is not Secure The Cloud locks you in My vendors say I can get all the benefits with a private cloud… In the Cloud cost is all that matters When Christmas comes…

17. FUD Fear, Uncertainty & Doubt

18. a style of computing where massively scalable IT-related capabilities are provided ‘as a service’ across the Internet to multiple external customers. Gartner 2008 Cloud Computing Defined - On demand - Pay as You Go

19. Key benefits to running in The Cloud Lowers Cost Eliminates Capital Investment Reduces Operational Costs Increases Agility Reduce Time to Market Removes contraints Foundation for21st Century Architectures Removes the “Heavy Lifting” Leverages Scalability, Reliability and Security

20. Scalable Increase or decrease capacity in minutes Automation Cost Effective Low rate, pay-as-you-go Secure Multilayer security facilities Reliable Mission Critical Infrastructure

21. The False Cloud

22. Amazon Virtual Private Cloud (VPC) Seamlessly Extending Your Datacenter Your existing infrastructure Amazon VPC

23. Amazon Virtual Private Cloud (VPC) Customer’s isolated AWS resources Subnets Router VPN Gateway AmazonWeb Services Cloud Secure VPN Connection over the Internet Customer’sNetwork

25. Availability

28. Easy migration path (existing code, tools, application are compatible)

29. Key features of a relational database, such as joins or complex transactions

31. Reserved instances

33. Economies of Scale in Utilization Assumptions: Facility: ~$88M for 8MW facility Servers: Roughly 46k @ $1.45k each Server power draw at 30% load: 80% Commercial Power: ~$0.07/kWhr PUE: 1.5

34. SERVER UTILIZATION!!!

35. Economies of Scale in Utilization Ideal Effective Utilization % Utilization Real Utilization time

36. Economies of Scale in Utilization Ideal Effective Utilization Spot Utilization On Demand Utilization % Utilization Reserved Utilization time

38. OracleSecure Cloud Backup aws.amazon.com/oracle

43. Development & Test Backup Web Site Hosting Disaster Recovery Load Testing Application Hosting Marketing Campaigns Content Delivery Collaborations Media Distribution Software Distribution HPC Batch Data Processing Large Scale Analysis

44. Internet services strategy Early learning strategy knowledge management applications, media distribution service, Log data processing, Load and performance test, Software development and testing, 2 tiers applications. Long term integration strategy Classification of application types Classification dependencies Classification of risk and compliance requirements Classification of ROI potential New IT strategy Enterprise cloud strategies

45. » Amazon EC2 with Windows Server 2008, Spot Instances, Boot from Amazon EBS » Amazon CloudFront Streaming » Amazon VPC enters Unlimited Beta » AWS Region in Northern California » International Support for AWS Import/Export » AWS Multi-Factor Authentication » Virtual Private Cloud » Lower Reserved Instance Pricing » Reserved Instances in EU Region » Elastic MapReduce » SQS in EU Region » Amazon RDS » High-Memory Instances » Lower EC2 Pricing » New SimpleDB Features » FPS General Availability » AWS Security Center 2009 Jan 2010 Jan Jul Sep Oct Dec Aug Nov Feb Mar Apr Jun May Feb » Amazon EC2 with Windows » Amazon EC2 in EU Region » AWS Toolkit for Eclipse » Amazon EC2 Reserved Instances » Amazon CloudFront Private Content » SAS70 Type II Audit » AWS SDK for .NET » Amazon Elastic MapReduce in Europe » Amazon EC2 Reserved Instances with Windows, Extra Large High Memory Instances » Amazon S3 Versioning Feature » Consolidated Billing for AWS » Lower pricing for Outbound Data Transfer » AWS Import/Export » New CloudFront Feature » Monitoring, Auto Scaling & Elastic Load Balancing » EBS Shared Snapshots » SimpleDB in EU Region » Monitoring, Auto Scaling & Elastic Load Balancing in EU » Lower pricing tiers for Amazon CloudFront » AWS Management Console AWS Pace of Innovation

46. Security: understand data and network requirements? Operational Performance: proven track record of delivering a reliable cloud platform? Cost: track record of lowering prices and comfort running high volume/low margin businesses? Options/Flexibility: maximum flexibility in choosing whichever operating system, programming language or services you wish to use? Speed of Innovation and Execution: are you being listened to and how nimble is your platform partner? Key in Choosing a Cloud

48. http://aws.amazon.com werner@amazon.com @werner