1. Andy Jassy
Senior Vice-President, Amazon Web Services
Innovation Powered by the AWS Cloud

2. 7 Years Young
Amazon S3 launched: March 14th 2006

3. Broad & Deep Services to Support Any Workload
Compute Networking
Storage &
CDN
Database App Services Management
AWS Premium
Support
AWS Professional
Services
AWS Training &
Certification

4. Compute Services
Amazon
EC2
Auto
Scaling
Amazon Elastic Load
Balancing
Actual
EC2
Linux
Windows
SUSE Linux Enterprise
on AWS Free Usage Tier
Price Reduction on
Dedicated Instances
EC2
EC2
EC2
EC2 A
EC2 B
EC2 C
Elastic load
balancer

5. Amazon VPC
EC2 EC2
EC2EC2
Amazon Route 53
Availability
Zone B
Availability
Zone A
AWS Direct Connect
Los Angeles
Singapore
Japan
London
Sao Paolo
New York
Sydney
Networking Services

6. Amazon S3 AWS Storage Gateway Amazon EBS
images
videos
files
binaries
snapshots
S3
EC2
EBS
Your datacenter
compute
storage
Provisioned
IOPS
images
videos
files
binaries
snapshots
Amazon Glacier
Storage Services

7. Easily archive files from on-
premises or directly from
Amazon S3
$0.01 per GB per month
Designed for 11 9s of
durability, just like Amazon S3
Amazon Glacier
images
videos
files
binaries
snapshots
S3
NAS
Amazon Glacier

8. Database Services
Amazon
DynamoDB
Amazon
RDS
AWS
ElastiCache
NoSQLSQL
MySQL
Oracle
MS SQL Server
0 0 0 0 0 0 0
IOPS
0 0 0 0 0 0 0
IOPS
EC2
web
server
memcached
cluster
database
Amazon RedShift
BI
Tools
S3
Node
Node
Node

9. Data warehouse as a service
Scale from hundreds of gigabytes
to a petabyte or more
Use your existing SQL-based tools
Pay as you go
$999/TB/Year
10GigE (HPC)
Amazon S3
Ingestion Backup
Restore
Node Node
Node
Node
Standard
BI Tools
JDBC/ODBC
Amazon Redshift

10. Amazon
CloudFront
Amazon
CloudSearch
Amazon
SES
Amazon
Simple Workflow
Amazon
SQS
Amazon
SNS
HTTP
Email
SMS
A
B
C
D
E
F
Amazon Elastic
MapReduce
AWS Application Services

11. AWS Management
Console
Amazon
CloudWatch
EC2 EBS
RDS ELB
AWS Elastic
Beanstalk
AWS
CloudFormation
Java
PHP
Python
.NET
Ruby
Node.js
Web App
SharePoint
SAP
Deployment & Administration
AWS
OpsWorks

12. AWS People Services
AWS Premium
Support
AWS Professional
Services
AWS Training &
Certification
Staffed 24x7x365 with
AWS engineers
Unlimited number of
cases
No long-term contracts
Pay-by-the-month pricing
Help customers
incorporate AWS into their
overall architecture
Best practices
Expertise on the latest
services
Role-based learning courses
for Architects, Developers,
and Sysadmins
Learn through hands-on
activities

13. AWS Service Launches and Feature Updates
2007 2008 2009 2010 2011 2012 2013
9
24
48
82
61
159

14. AWS Global Infrastructure
9 regions
26 availability zones
42 edge locations

15. 2012
Every day, AWS adds
enough server capacity to
power this $5B enterprise
$5.2B retail business
7,800 employees
A whole lot of servers
2003

16. Infrastructure as a Service Magic Quadrant
2013
“AWS is the overwhelming market
share leader, with more than five
times the compute capacity in
use than the aggregate total of the
other fourteen providers.”

17. Hundreds of Thousands of Customers in 190 Countries

18. Free steak
campaign
Facebook
page
Mars exploration
ops
Consumer
social app
Ticket pricing
optimization
SAP &
Sharepoint
Securities Trading
Data Archiving
Gene
sequencing
Marketing web
site
Interactive
TV apps
Financial markets
analytics
R&D data
analysis
Consumer social
app
Big data
analytics
Web site &
media sharing
Disaster
recovery
Media streaming Web and mobile
apps
Streaming
webcasts
Facebook
app
Consumer social
app
Every Imaginable Use Case

19. Comprehensive Security Capabilities to Support
Any Workload
Identity & access management
Multi-factor authentication
Security groups & Network ACL
Dedicated instances
AWS Virtual Private
Cloud (VPC)
AWS Direct Connect
Access Control Encryption Networking
S3 encryption
RDS Oracle transparent
encryption
AWS CloudHSM

20. Certifications and Accreditations for Workloads that
Matter

21. The AWS Price Reduction Philosophy
Ecosystem
Global Footprint
New Features
New ServicesInfrastructure
Innovation
More AWS
Usage
More
Infrastructure
Economies
of Scale
Lower
Infrastructure
Costs
Reduced
Prices
More
Customers

22. AWS Trusted Advisor
Cost optimizations
Security & Availability
checks
Performance
recommendations
329,000
recommendations
$22M
in annualized
savings
To: AWS Customer
From: Amazon Web Services
Subject: Potential Cost Savings
Dear Customer,
We have identified $49,000 of potential
savings in your current AWS deployment.
-Amazon Web Services
To: AWS Customer
From: Amazon Web Services
Subject: Potential Cost Savings
Dear Customer,
We have identified $49,000 of potential
savings in your current AWS deployment.
-Amazon Web Services
To: AWS Customer
From: Amazon Web Services
Subject: Potential Cost Savings
Dear Customer,
We have identified $49,000 of potential
savings in your current AWS deployment.
-Amazon Web Services
Obsessed with Helping Customers Save
Money

23. Thriving Partner Ecosystem
Consulting Partners Technology Partners

24. AWS Marketplace: Buy Software Pre-Configured to
Run on AWS
Growth since Jan 1, 2013
25 categories
977 product listings
Active customers
Usage per customer
308%
152%

25. Why are customers
adopting cloud
computing?

26. 1. Trade Capital Expense for Variable Expense
On-Premises
$0 to get started
Pay as you go
Source: IDC Whitepaper, sponsored
by Amazon, “The Business Value of
Amazon Web Services Accelerates
Over Time.” July 2012
Average of 400
servers replaced
per customer

27. 2. Lower Variable Expense Than Companies Can Do
Themselves
Source: IDC Whitepaper, sponsored by Amazon, “The Business Value of Amazon Web Services Accelerates Over Time.” July 2012
70% lower 5 year TCO per app
AWS
On-
premises
$3.01M
$0.90M
50% reduction in
analytics costs
Saved $34M on
SmartHub app
Saved $1.6M-$2.4M on
capital expenditure

28. 3. You Don’t Need to Guess Capacity
Self Hosting
Waste
Actual demand
Predicted Demand
Rigid
Actual demand
Elastic
The Cloud

29. Rovio Uses AWS to Power its Most Popular Games
• Rovio chose AWS to implement an
automated and distributed infrastructure to
support its most popular titles
• Rovio uses Amazon EC2 auto-scaling to
match player demand with infrastructure
capacity
• In quiet periods, Rovio is able to scale its
infrastructure down to save money

30. 4. Dramatically Increase Speed & Agility
Old World: Infrastructure in Weeks

31. 4. Dramatically Increase Speed & Agility
Add New Dev Environment
Add New Production Environment
Add New Environment in Japan
Add 1,000 Servers
Remove 1,000 servers
Number of Instances 1,000
Instance Type M3 Extra Large
Availability Zone US-West-2b
Launch
aws.amazon.com/managementconsole
AWS: Infrastructure in MinutesOld World: Infrastructure in Weeks

32. “We reduced application
deployment times from 2
months to 3 days.”
“Time to deploy went from
weeks to hours.”
Source: IDC Whitepaper, sponsored by
Amazon, “The Business Value of Amazon
Web Services Accelerates Over Time.”
July 2012
0
100%
200%
300%
400%
500%
600%
5X
Faster

33. 5. Stop Spending Money on Undifferentiated Heavy
Lifting
buy and install new hardware
set up and configure new software
build new data centers
so you don’t have to...
Data Centers
Power
Cooling
Cabling
Networking
Racks
Servers
Storage
Labor
We take care of...

34. 6. Go Global in Minutes

35. The Benefits of Cloud Computing
✔ ✔ ✔ ✔ ✔
Replace
CapEx with
OpEx
Lower
Overall
Costs
No More
Guessing
Capacity
Agility /
Speed /
Innovation
Shift Focus to
Differentiation
Go Global
in Minutes
✔

36. Oskar Stål
Chief Technology Officer

37. Oskar Stal CTO - @OskarStal
Spotify

38. Spotify loves music

39. 24M active users.
6M paying subscribers.

40. 20M songs

41. 28 countries

42. 500M USD paid

43. Spotify loves Technology

44. Playbac
k

45. Mean latency 235ms

46. 50% cached

47. 60% pre-fetched

48. One socket – always open

49. San Jose
Ashburn
London
Stockholm

50. 100 machines

51. Cache machine

52. Ireland
Master storage S3

54. Oskar Stal CTO - @OskarStal
Thank You

55. AWS Adoption in
the Enterprise

56. Enterprises are Adopting AWS to Achieve the
Benefits of the Cloud
✔ ✔ ✔ ✔ ✔ ✔
Replace
CapEx with
OpEx
Lower
Overall
Costs
No More
Guessing
Capacity
Agility /
Speed /
Innovation
Shift Focus to
Differentiation
Go Global
in Minutes

57. The Benefits Of The Cloud Are Only Possible IN
THE CLOUD
“Private”
Cloud x x x xx x
✔ ✔ ✔ ✔ ✔ ✔
Replace
CapEx with
OpEx
Lower
Overall
Costs
No More
Guessing
Capacity
Agility /
Speed /
Innovation
Shift Focus to
Differentiation
Go Global
in Minutes

58. Forrester Foresights
Survey data, Q3 2012
Self-service
Portals
24%
Resource
Automation
27%
Resource
Tracking
29%
Cost
Chargeback
14%
Customers are Struggling to Deliver on Promises
of the “Private Cloud” Vendors
Have you
implemented these
cloud features?

59. Many Enterprises Worry that These are the Only
Two Choices
Build a
“private”
cloud
Rip and
replace with
AWS
#1 #2

60. The Good News is that the Cloud isn’t an ‘All or
Nothing’ Choice
Corporate
Data Centers
On-Premises
Resources
Cloud
Resources
Seamless
Integration

61. Active Directory
Network Configuration
Encryption
Back-up Appliances
Users & Access Rules
Your Private Network
HSM Appliance
Cloud back-ups
AWS Direct Connect
Your On-Premise
Apps
Your Cloud
Apps
Integrating AWS with Your Existing On-Premises
Infrastructure
Corporate
Data Centers

62. Our Ecosystem Allows You to Use Your Existing
Management Tools
Single Pane of
Glass
On-Premises
Datacenters
Management Tool
Partners

63. How Enterprises Are Using AWS

64. Strategy 1: Cloud for Development & Test
Environments
SAP
Reduced deployment
time from weeks to days
Microsoft
Applications
Reduced dev &
test environment
costs
SAP
70% reduction
in operational
costs

65. Strategy 2: Build New Apps for the Cloud
Faster to build
Facebook
App
Global
Web Sites
Mobile
Streaming
Social
Games
Consumer
apps
Genetic
Sequencing
Marketing
Campaigns
Less expensive to run
Distributed architectures
for high availability
Easier to manage
Financial
record
archiving

66. Analytics
Backup
Storage
Gateway
Elastic Map
Reduce
RedShift
Amazon S3
Strategy 3: Use Cloud to Make Existing On-
Premises Apps Better
..
.
Corporate
Data Centers
App 1
App 2
App N

67. Big Data
Analytics
Export operational
data to AWS for
analytics
processing
Oracle
databases
Automated back-
up to S3 with
Oracle RMAN
Strategy 3: Use Cloud to Make Existing On-
Premises Apps Better
Big Data
Analytics
50% cost reduction
with 2X faster queries
using Amazon Redshift

68. Strategy 4: New Apps Powered by Both Cloud &
On-Premises Resources
AWS serves up
application content
& data
Integration back to
Samsung data
centers for financial
transactions
Corporate
Data Centers
Hybrid
App

69. Strategy 5: Migrate Existing Apps to the Cloud
1/3 of servers
migrated to AWS
Saved 1-1.5 million GBP
App
Your Data
Center
Migrated 500 web
properties in 5 months
New product web sites in
2 days vs. 2 weeks
Migrated clinical trials
simulations platform
Simulations in 1.2hrs vs. 60hrs
64% reduction in costs

70. Strategy 6: All-in
10,000s of EC2 instances in
multiple regions & zones
100s of middle tier services &
applications to support 33M+ global
members
At peak consumes 1/3 of US
Internet bandwidth

71. How to Choose a
Cloud Partner