AWS has seen a dramatic acceleration of SAP customers running their mission-critical SAP software on the AWS Cloud. Join us to learn what these customers already know: how the running of key SAP enterprise solutions, such as SAP Business Suite, SAP All in One, and SAP HANA, in production on the AWS cloud, drive business agility and innovation into your business, and dramatically reduce the TCO of running SAP. Please join us this webcast, where AWS will articulate the benefits and business case for running SAP solutions on the AWS Cloud. We will also highlight several customer success stories, where to find test drives or trials now available, and how to engage with AWS or an AWS partner on next steps. After the presentation, you will have an opportunity to listen to a moderated Q&A discussion with AWS team members. Presenters: Peter Mauel, AWS Global Alliance Leader and Bill Timm, AWS SAP Solution Architect

1. The Business Value of Running SAP
Solutions on the AWS Cloud
Presented by
Peter Mauel, AWS Global Alliance Leader

2. Agenda
Introductions
AWS Overview
AWS SAP Partnership Overview
Running SAP on AWS
SAP on AWS Use Cases & Case Studies
Next Steps

3. AWS Overview

4. Who is Amazon Web Services?
E-commerce
Sell on Amazon
Tens of millions of active
customer accounts
Fulfillment Services
Eight countries:
US, UK, Germany, Japan,
France, Canada, China,
Italy
Amazon Webstore
Cloud computing
infrastructure for hosting
web-scale and
enterprise applications
Payment Solutions
Started in 2006
Advertise on Amazon
Hundreds of thousands
of customers in over 190
countries

5. What is Amazon Web Services?
Amazon Web Services is a complete set of infrastructure and application services that enable customers to
run virtually any application in the cloud: from enterprise applications and big data projects to social games
and mobile apps
Hundreds of thousands of businesses in 190 countries around the world and across all industries are taking
advantage of the many benefits provided by Amazon Web Services
Deployment & Administration
Application Services
Compute
Storage
Database
Network
AWS Global Infrastructure

6. AWS Global Infrastructure
9 Regions
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Northern VA
Northern CA
Oregon
GovCloud US
Ireland
Singapore
Tokyo
Sydney
Sao Palo
25 Availability Zones
38 Edge Locations
http://aws.amazon.com/about-aws/globalinfrastructure

7. How Enterprises Use AWS
Augment on-premises
resources with cloud
capacity
Migrate existing apps &
data to the cloud
Build new apps, sites,
services & lines of
businesses

8. • $5.2B retail business
Every day, AWS adds enough
• 7,800 employees
server capacity to power that
• A whole lot of servers
whole $5B enterprise

9. Trusted by Enterprises Around the World

10. Used by Government Agencies & Educational
Institutions Worldwide

11. Architected for Enterprise Security Requirements
“The Amazon Virtual Private Cloud
[Amazon VPC] was a unique option that
offered an additional level of security and
an ability to integrate with other aspects of
our infrastructure.”
Dr. Michael Miller, Head of HPC for R&D

12. Gartner Magic Quadrant - IaaS
Gartner MQ 2011
Gartner MQ 2012
Gartner MQ 2013

13. How Customers Use SAP on AWS
Production Support Systems
(Development & QAS)
Non-Production Systems
(Training, POC prototypes)
Production Systems and
Disaster Recovery (DR)

14. AWS SAP Partnership Overview

15. AWS / SAP Alliance
SAP has been an AWS customer
since 2008
AWS is an SAP-certified Global Cloud Services
Partner and Global Technology Partner
SAP products are certified for production deployment
on AWS

16. Certified for Production on AWS
SAP Solutions Certified on AWS…
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SAP Business Suite (ERP, CRM, SCM, PLM, SRM, NetWeaver ABAP & Java apps)
SAP Business All-in-One (A1)
SAP Rapid Deployment Solutions (RDS)
SAP Business Objects BI Solutions
SAP Afaria (Mobile Device Management)
SAP HANA One
SAP HANA BYOL Supporting up to 1.2TB
SAP Sybase Unwired Platform (SUP)
SAP Business One (On-premises)
Databases
Supported Operating Systems
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IBM DB2 Version 9.7 or higher
SAP MaxDB Version 7.x or higher
Microsoft SQL Server 2008 R2 or higher
Sybase ASE 15.7.0.013 or higher
SUSE Linux Enterprise Server (SLES) 11 SP1 or higher
Red Hat Enterprise Linux (RHEL) 5.5 and 6 or higher
Microsoft Windows Server 2008 R2 or higher
*Note – Oracle DB can be used for non-production systems (Test/Demo/POC/Training/etc.)

17. What SAP says about AWS
“World class software running on world class
infrastructure” Sanjay Poonen, President and
Corporate Officer
“AWS is the leading provider of cloud infrastructure by
three of four years" Sapan Panigrahi, Vice President
HANA Cloud Engineering

18. 18+ Joint SAP & AWS Solutions
•
30-Day Free Trial on the SAP Afaria Home Page: www.sapafaria.com/
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SAP HANA One on the AWS Marketplace aws.amazon.com/marketplace/
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SAP HANA AWS Infrastructure as a Service Offering to 1.22Tb http://marketplace.saphana.com/
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SAP on AWS information on the SAP Home Page on AWS.com: aws.amazon.com/sap/

19. SAP HANA on AWS
SAP HANA One
Premium
Business
Developer
Overview
SAP HANA One, plus SAP Cloud
Integration (HCI) and approval to load
SAP source data
Fully featured SAP HANA virtual
appliance on AWS
Fully featured SAP HANA virtual
appliance on AWS for individual
developers
Use Cases
 Production and non-production
 All SAP HANA use cases supported
including SAP Business Suite and SAP
NetWeaver Business Warehouse on
HANA
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 Non-production only
 Develop, test and demo
applications on top of the HANA
platform
 Learning environment
Key Benefits
 Instant provisioning
 Enterprise Support included
 Annual subscription pricing –
economical for 24x7 customers
 Data Services included
 Instant, self-serve access – up and
running in 10 minutes
 Start and stop when needed – reduce
license and infrastructure cost
 Community support
 Free developer license
 Easily accessible and rapidly
deployable
 Pay-per-use infrastructure
License
Annual Subscription
On-Demand - $0.99 per Hour
Free Developer License
SAP HANA Marketplace
AWS Marketplace
SAP SCN
Available
Production and non-production
Analytics acceleration
Data merging
Temporary event-based analytics
Self-service BI
Prototypes and proofs-of-concept

20. SAP HANA BYOL on AWS
Overview
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Real-time provisioning on the AWS
Cloud for your existing HANA licenses
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Scale resources automatically up or
down as needed. Pay only for what
you need!
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Replace capital expense (CapEx) for
IT infrastructure with operational
expense (OpEx). No Capital outlay
required!
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Support for all HANA-based use
cases!
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Deploy HANA faster – eliminate
hardware procurement cycles!
Visit the Marketplace on saphana.com to deploy!

21. Running SAP on AWS

22. AWS Drives Agility and Innovation Benefits for SAP Customers
Lower Overall Cost
Benefit from AWS’s economies of scale and efficiencies. Only
pay for what you use. Running SAP ERP Systems on AWS can
save up to 71% on Infrastructure costs!
Replace CapEx with OpEx
Start using AWS with no up-front cost or commitment and only
pay for what you use
Agility & Speed
Provision new infrastructure and SAP systems in minutes vs.
days, weeks or months
End Hardware Refresh Cycles
Stop having to plan and manage hardware refreshes every 3-5
years
Elasticity and Flexible Capacity
Scale resources automatically up or down as needed. Ondemand access to virtually unlimited compute, storage and
network capacity to meet your SAP Sizing needs.
Shift Focus to Differentiation
Free internal resources from the undifferentiating tasks of
managing infrastructure and focus resources on innovation
Self-service
Procure, provision and manage AWS resources completely via
self-service
Secure & Durable
Secure and durable technology platform with industryrecognized certifications and audits

23. AWS Enables Lower TCO for SAP Environments
vs. large ERP
(on-premises)
vs. small ERP
(on-premises)
vs. small ERP
(outsourcing)
vs. SAP All-in-One
(on-premises)
% Savings in overall TCO
16%
18%
15%
22%
% Savings on items that AWS
has an impact on
62%
63%
59%
71%
Savings (5 Years)
Industry research finds that running SAP applications on AWS
provides infrastructure cost savings of up to 71% compared to the
same system running on-premises.
VMS AG TCO study
IDC Report on TCO and Business Value

24. Key Factors Driving the Shift of SAP
Customers to AWS
• CFO: Prefers IT purchases in a cash-friendly
OpEx consumption model
• CEO: Wants faster delivery, reduced cost, and
lower dependency on IT delivery
• CIO: Focused on visible, quick ROI projects
while outsourcing low value activities

25. Leverage AWS for SAP Production Workloads
Dependencies to PRD (same OS, DB, sizing, etc)

26. Leverage AWS for Non Production Workloads
Independent of PRD (can be different OS, DB, sizing, etc.)

27. SAP Services on AWS
Customer or Partner manages the OS,
OS patching, backup/recovery and
SAP application
SAP Application
Functional Layer
SAP Application
Technical Layer (BASIS)
OS Administration /
Patching / Security
Backup & Recovery
Hypervisor
AWS Manages the physical
infrastructure up to the hypervisor
Physical Infrastructure

28. Hybrid SAP Deployment – Customer Data Centre & AWS
SAP Production landscape runs in
customer’s own datacentre
SAP Development & Quality
Assurance landscape runs on AWS
DEV
QAS
ECC
ECC
BW
BW
SRM
SRM
PRD
ECC
BW
Customer
Data Centers
SRM
VPN or
Direct Connect
Secure connectivity
between datacentre &
AWS
Virtual Private Cloud

29. Full SAP Deployment on AWS
Customer runs DEV, QAS & PRD on AWS
Customer
LAN
DEV
QAS
PRD
ECC
ECC
ECC
BW
BW
BW
SRM
SRM
SRM
VPN or
Direct Connect
Secure connectivity
between LAN & AWS
network
Virtual Private Cloud

30. AWS and SAP Managed Services Options
“Self Managed”
“Fully Managed SAP Hosting”
SAP Hosting Services
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SAP Hosting Services
SAP BASIS Administration
SAP Installation/Operation
SAP Upgrades/Patching
SAP Monitoring
SAP HA/DR
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OS Admin/Patching
Backup & Recovery
Network & Security
Monitoring
SAP BASIS Administration
SAP Installation/Operation
SAP Upgrades/Patching
SAP Monitoring
SAP HA/DR
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Infrastructure Services
OS Admin/Patching
Backup & Recovery
Network & Security
Monitoring
Infrastructure Services
Infrastructure
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Infrastructure
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Facility
Servers
Storage
Network
= Customer
= Service Provider
Facility
Servers
Storage
Network
= AWS

31. SAP Licenses on AWS
Bring-Your-Own-License (BYOL)
 Primary model for most SAP applications
 Use your existing SAP licenses on AWS
License Included
 SAP HANA One Business Edition - $0.99 p/hour
 BOBJ BI 4.0 – w/5 user licenses
 Trial / Developer Editions
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SAP Afaria Trial
SAP Process Orchestration Trial
Sybase Unwired Platform Developer image
SAP HANA One Developer Edition

32. Amazon EC2 Instance Pricing Models
On-Demand
Reserved
Pay for compute capacity by the hour
with no up-front cost or long-tem
commitment
Make a low one-time payment and
receive a significant discount on the
hourly charge
Pay for only the hours an instance is
online
1-year or 3-year term
SAP system types: Test, Demo,
Training, POC
Three types – Light, Medium and
Heavy Utilization
SAP system types: DEV/QAS/PRD

33. SAP on AWS Pricing Example
Sample SAP Test/Demo system:
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1 EC2 instance (VM):
Online M-F 8AM-8PM:
Persistent storage:
Backup storage:
4 cores x 15 GB memory
240 hours p/month
200 GB
300 GB
Component
AWS Resource
Quantity
Unit Cost
Virtual Machine
m1.xlarge - SLES 11
240 hours
$0.58
p/hour
Primary Storage
EBS volume
200 GB
$0.10
p/GB p/month
$20
Backup Storage
S3 storage
300 GB
$0.095
p/GB p/month
$29
Network & IO
Data Transfer & IO
* Pricing based on US-East region as of 9/11/2013
Monthly Cost
$140
$9
Total Monthly Cost:
An AWS Simple Monthly Calculator pre-populated with the above resources can be viewed here
$198

34. AWS Partner Network: SAP Partners
APN SAP partners provide a variety of SAP
specific services on top of the AWS platform
Consulting Services
 SAP Implementation
 AWS Onboarding
 SAP OS/DB Migrations
 SAP POCs
 SAP Sizing
 Architecture Planning
 SAP Evaluations
 Performance Tuning
 SAP High Availability
 SAP Hosting
 Backup & Recovery
 Account Management
 Disaster Recovery
 DB Administration
 SAP BASIS
 24/7 Help Desk
 OS Admin & Patching
 SAP Upgrades
Managed Services:

35. SAP on AWS Use Cases & Customer Case Studies

36. SAP Training and Prototyping Systems on
AWS
Background
Large global SAP customer
Challenges:
 Existing SAP training and prototyping landscapes hosted
on physical UNIX servers too expensive
 Existing infrastructure not flexible. Not able to easily
create additional temporary landscapes
The Solution:
 Capgemini migrated existing two training and one
prototyping landscapes to AWS
 35+ systems and 30TB of data migrated
 Estimated savings approximately $18K p/month
(36% reduction in cost )
 Able to create additional temporary landscapes and only
pay for the additional resources when they are needed
“Estimated savings approx $18K
p/month (36% reduction in cost
compared to traditional physical
UNIX infrastructure)”

37. SAP Business All-in-One on AWS
Background
Merrifield Garden Center, one of the largest and most
complete garden nurseries in the US with over 750
employees, is using SAP Business All-in-One on AWS to
manage inventory, purchasing and accounts.
Challenges:
 A new SAP Business All-In-One ERP customer
 Limited IT resources
 Needed a fully managed solution
The Solution:
 Outsourced SAP implement and operations to Protera
Technologies
 Use the AWS cloud as a utility computing environment
 Leveraged multi-datacenter infrastructure at no additional
cost
“Our IT operations were simply not keeping
pace with the rapid growth of our business,”
said Bryan Moore IT Director at Merrifield
Garden Center. “Running our SAP Business
All-in-One solution on AWS, with systems
integrator Savantis and managed services
provider Protera, provided dependable
infrastructure and offered an affordable
solution that enhanced security and the
flexibility needed to scale up and scale down
during seasonal demand swings.”

38. SAP Business Objects BI on AWS
Background
Emergency Medicine Business Intelligence (EMBI) provides HIPAA
compliant analytic tools for hospital emergency departments to monitor
productivity, utilization and patient care
Challenges:
 Limited IT resources
 Need for greater scalability
 Better manage costs by turning capital expenses into variable operating
expenses.
The Solution:
 Development of the solution involved use of Microsoft SQL Server 2008
R2 Standard and SAP BusinessObjects.
 Leveraged implementation partner Decision First Technologies
 Utilized SAP Business Objects “out-of–the-box” analytics dashboard
and key performance metrics solution monitors and benchmarks every
aspect of a hospital’s emergency department (ED).
 As of February, 2012, EMBI had eight hospital emergency departments
live on their platform.
“Cloud computing allows hospitals the ability
to buy mission critical software and hardware
as a service instead of trying to manage
demand internally,” said Scott Richards, CEO
at EMBI. “Deploying SAP Business Objects
BI solutions on AWS, with solution provider
Decision First Technologies, allows us to
leverage industry-leading business
intelligence toolsets to provide our customers
web-based, on-demand, key performance
metrics they need to manage their operations
and business. With these solutions our
emergency department clients are able to
focus on providing a higher level of service to
their customers.”

39. SAP Hybrid Deployment on AWS
Background
Lionsgate manages one of the most prestigious and prolific libraries in
the entertainment industry with nearly 13,000 titles, a diverse portfolio
of businesses, and an exciting, commercially potent feature film slate
of approximately 12 to 15 releases per year
Challenges:
 Expanding infrastructure and costs
 Increased enterprise application workloads
 Lack of data center space
 Needed ability to rapidly provision servers
 Desire for cost efficient disaster recovery & high availability
solutions
The Solution:
 Performed an initial POC to evaluate the viability of the AWS cloud
for hosting their SAP systems
 Successfully migrated their DEV and QAS landscapes to AWS USWest region
 Currently planning the migration of their PRD landscape to AWS
 Saved an estimated $1M+ over three years
since starting with AWS in 2010
 Successful creation / integration of SAP
Landscape in the Cloud
 Successful Integration of SAP Instances
with Local Applications

40. SAP Disaster Recovery (DR) on AWS
Background
A worldwide leader in the supply of cellulose, fibrous and plastic casings.
Viskase has served for more than 85 years as the meat industry's
distinguished choice for premium quality products, unmatched service and
innovative meat formulation, processing and packaging solutions
Challenges:
 Required better SLA’s for system up-time, Disaster Recovery, and
telecommunications
 External auditor identified lack of DR solution
 Required a fully hosted environment and a reliable disaster recovery site
for business continuity
 Required an infrastructure that can support a global user base for
primary and DR site
 Limited technical SAP experts in-house for 7x24x365 support
The Solution:
 Leverage services of an SAP-certified Hosting partner / AWS partner Protera Technologies
 Created a Virtual Private Cloud
 Implemented database replication to DR database running on AWS

41. Next Steps

42. Where to Find SAP on AWS Resources
SAP on AWS Solutions Page…
http://aws.amazon.com/sap
 Whitepapers
 Customer Success Stories
 SAP Notes
 Support Information
 AWS-SAP Partners
 pmauel@amazon.com

43. Other AWS on SAP Events
Implementing SAP Solutions on the AWS Cloud Webinar
IT or technical implementers and will feature technical “how-to” content
Wednesday, October 30th , 9:00am PDT (UTC-7)
Wednesday, October 30th 6:00pm PDT (UTC-7)
Thursday, December 12th, 9:00am PST (UTC-7)
Thursday, December 12th, 6:00pm PST (UTC-7)
SAP TechEd – Amsterdam, November 5-7
AWS re:Invent – Las Vegas, November 12-15
SAP TechEd – Bangalore, December 11-13