When T-Mobile wanted to rebuild its next generation web customer service platform, it chose AWS to enhance its customers’ user experience. In this session, learn how T-Mobile adopted the AWS cloud platform, implemented an agile development methodology, embraced faster release cycles, and paved the way for greater AWS adoption within the organization. In doing so, T-Mobile was also able to deliver a consistent, comparable experience to its customers across four screens: PCs, tablets, smartphones, and feature phones. T-Mobile was also able to demonstrate agility and efficiency from a technology and business perspective.
2. T-Mobile US, Inc. : America’s Un-Carrier
As America’s Un-carrier, T-Mobile US, Inc. is redefining the way consumers and businesses buy
wireless services through leading product and service innovation.
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NYSE: TMUS
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Employees: Approximately 38,000
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Customers: Approximately 45 million
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Total revenues: $24.8 billion
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Flagship brands: T-Mobile and MetroPCS
3. Technology Transformation
Team Mission
Identify and launch transformative technology driven programs that protect and enhance T-Mobile’s
identity as America’s Un-carrier.
Transformation lifecycle
Discover
Define
Key Programs for 2013
• Public Cloud Adoption
• Web Transformation
Design/Build
Operate
Transition
4. Web Transformation
Vision
“Build T-Mobile’s Next Gen Web Platform by taking a greenfield approach leveraging cloud
infrastructure and an agile development process”
Goals
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Build the next generation Web platform
N-Screen Architecture / Adaptive Design
Unified platform for all Web properties
Business friendly environment for Content Authoring
Agility
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Business Agility
Web Platform Agility
Infrastructure Agility
5. Program Characteristics
Key Requirements
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Perpetual Beta
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Development kickoff within 2 weeks of Program Launch
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3-week sprints with code deployed after every sprint
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Multi-Partner / Multi-Vendor Environment
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Access to Back Office systems
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Scale up/down Development teams based on load
• Ongoing Sprints
• Functional Releases
• Alpha Launch
Phase 1b
Phase 1a
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Program Kickoff
8 Weeks
Infrastructure
Architecture
SDLC Strategy
Phase 0
• Proof of Concept
• AWS Enterprise
Agreement
• R&D
• Partner Selection
6. Benefits of Cloud Infrastructure
Amazon Web Services (AWS) allows us to be quick to market, scale on-demand with
minimal startup costs
Data Center
Upfront Investment
Weeks
CapEx investment for full load
Experiment Infrequently, Failure is
expensive
Infrastructure Costs
Environment Setup Time
Actual Demand
Hours
Agility & Burst
On-Demand for Retail Season
Innovation
Experiment often, Fail quickly
at low cost
* Excludes software licensing fees applicable to both scenarios
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