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AGENDA
            July 5th, 2011

Running a Campaign in the Cloud


Deliverin g High Performance Content


M anaging Media Transcoding


Networking + beer
Delivering
High Performance
     Content
Templates
                     Images
Stylesheets
                                    Streaming
                                     content
 Web
pages          Assets
                                    Blog posts

 Video                 Javascript
              PDFs
Regions
Redundant
Data stays local
Content delivery
   network
Low latency
High speed
No commitments
CloudFront
POP locations
Ashburn, VA            Jacksonville, FL            Dublin

                 Frankfurt                St Louis, MO
Amsterdam
 Seattle, WA   Newark, NJ                  Palo Alto, CA


     POP locations
                       Tokyo                   Hong Kong
New York, NY
                London             Los Angeles, CA
  Dallas, TX
                          Singapore
               Paris                            Miami, FL
Stockholm
Streaming
Live streaming
Flash Media
   Server
Cache
invalidation
S3 origin
Custom origin
Rapid distribution
d19r58gd5nvk1.cloudfront.net
d19r58gd5nvk1.cloudfront.net/site/index.html
friendly.example.com/index.html
Route 53
Zone apex
Weighted round
    robin
Dynamic content
Web servers



Application servers



Data store
Redundancy at
  each tier
Web servers



Application servers



Data store
Tolerant to
instance failure
Web servers



Application servers



Data store
Tolerant to
data centre failure
eu-west-1   eu-west-2

                        Web servers



                        Application servers



                        Data store
Scale in and out
    (if you need to)
Web servers



Application servers



Data store
Load balance
Elastic Load Balancer


Web servers



Application servers



Data store
Design for
availability
Design for
  scale
Autoscaling
Follow the Sun
Metrics
Elastic Beanstalk
CloudFormation
</part2>
Any questions?
Thank you!
matthew@amazon.com
      @mza
      O N   T W I T T E R

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Delivering High Performance Content

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