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AWS Customer Presentation - How TubeMogul uses AWS

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Amazon Web Services
Amazon Web Services

Adam Rose, CTO of TubeMogul discusses how TobeMogul uses AWS at the AWS Startup Tour - SV - 2010

Tecnología
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© 2010 TubeMogul Incorporated. All Rights Reserved. TubeMogul and AWS Cloudy Scaling
What's a TubeMogul? © 2010 TubeMogul Incorporated. All Rights Reserved. OneLoad - The nexus of online video Hyper-syndication Upload video to 25 video sharing sites in one shot In-player video analytics Provides in-depth reporting back to site owner and content creators
Challenges - Why AWS? Challenges AWS Solution Small Engineering / Ops teams No hardware to maintain Limited budget Linear scale cost Requirements constantly in flux Easy to change configurations System size unknown at outset Godsend here 24/7 SLAs Uptime perception was a concern (notorious S3 outages, etc.) -> Can you do better???
Evaluation Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
InPlay Architecture August 24, 2009 Metacafe Dailymotion Brightcove App-01 App-02 App-nn LB-01 LB-02 Had-01 Had-02 Had-nn MySQL-01 MySQL-02 MySQL-nn Load Balancers App Servers Hadoop Cluster MySQL Cluster REST API EC2 WWW Video Players RAID0 striped EBS HAProxy Elastic IPs Needed web scale-out and resiliency!!
Lessons Learned ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lessons Learned ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]

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AWS Customer Presentation - How TubeMogul uses AWS

  • 1. © 2010 TubeMogul Incorporated. All Rights Reserved. TubeMogul and AWS Cloudy Scaling
  • 2. What's a TubeMogul? © 2010 TubeMogul Incorporated. All Rights Reserved. OneLoad - The nexus of online video Hyper-syndication Upload video to 25 video sharing sites in one shot In-player video analytics Provides in-depth reporting back to site owner and content creators
  • 3. Challenges - Why AWS? Challenges AWS Solution Small Engineering / Ops teams No hardware to maintain Limited budget Linear scale cost Requirements constantly in flux Easy to change configurations System size unknown at outset Godsend here 24/7 SLAs Uptime perception was a concern (notorious S3 outages, etc.) -> Can you do better???
  • 4.
  • 5. InPlay Architecture August 24, 2009 Metacafe Dailymotion Brightcove App-01 App-02 App-nn LB-01 LB-02 Had-01 Had-02 Had-nn MySQL-01 MySQL-02 MySQL-nn Load Balancers App Servers Hadoop Cluster MySQL Cluster REST API EC2 WWW Video Players RAID0 striped EBS HAProxy Elastic IPs Needed web scale-out and resiliency!!
  • 6.
  • 7.
  • 8.