The document discusses Amazon Web Services (AWS) and Infrastructure as a Service (IaaS). It provides an overview of AWS' three main businesses and services, including Amazon EC2 for computing power, S3 for storage, and tools for developers. It addresses myths about cloud computing and highlights key benefits like scalability, cost savings, and removing the need for heavy infrastructure management. The document also discusses AWS' global infrastructure and pace of innovation in areas like compute, storage, databases, and new services and features.

1. AHEAD IN THE CLOUD
THE POWER OF INFRASTRUCTURE AS A SERVICE
Dr. Werner Vogels
CTO, Amazon.com

3. AMAZON’S THREE BUSINESSES
Consumer (Retail) Seller Developers &
Business Business IT Professionals
Tens of millions of Sell on Amazon On-demand
active customer websites infrastructure for
accounts hosting web-scale
Use Amazon
solutions
Seven countries: US, technology for your
UK, Germany, Japan, own retail website Hundreds of
France, Canada, thousands of
Leverage Amazon’s
China registered customers
massive fulfillment
center network

4. AMAZON WEB SERVICES (AWS)
Your Custom Applications and Services
Management Isolated Networks
Monitoring Tools
AWS Management Amazon Virtual Private
Amazon CloudWatch AWS Toolkit for Eclipse
Console Cloud
Parallel Messaging Payments
Content On-Demand
Processing Amazon Simple Queue Amazon
Delivery Service (SQS) Flexible
Workforce
Amazon
Amazon Amazon
Elastic Amazon Simple Notification Payments
CloudFront Mechanical Turk
MapReduce Service (SNS) Service (FPS)
Compute Storage Database
Amazon Elastic Compute Amazon Simple Storage Amazon SimpleDB
Cloud (EC2) Service (S3) Amazon Relational
-Elastic Load Balancing -AWS Import/Export Database Service (RDS)
-Auto Scaling

5. BILLIONS OF OBJECTS IN AMAZON S3
Peak Requests:

6. THE TOP MYTHS OF CLOUD COMPUTING
The Cloud is The Cloud is
all or nothing not Reliable
The Cloud is
The Cloud
not Secure
locks you in
In the Cloud
cost is all that
matters

7. No Capital Investment
Reduced Operation Cost
Fast Time to Market
Highly Scalable
No “Heavy Lifting” required

8. Highly Scalable
Flexible
Strict Cost Control

9. Fast Time to Market
Unconstraint Innovation
Highly Scalable
Fast Local Performance
Lowering Cost

10. Ultra-Reliable
Highly Scalable
Time-to-Market
Enabling Innovation
Lowering Cost

11. Reliablity
Highly Scalable
Simplicity
21st Century Thinking

14. Highly Scalable
No Capital Investment
No “Heavy Lifting” required
World-wide Operation
Fast Time to Market

15. THE TOP MYTHS OF CLOUD COMPUTING
The Cloud is The Cloud is
all or nothing not Reliable
The Cloud is
The Cloud
not Secure
locks you in
In the Cloud
My vendors say I can get all
cost is all that
the benefits with a private
When Christmas matters
cloud…
comes…

16. Fear, Uncertainty & Doubt

17. CLOUD COMPUTING DEFINED
a style of computing where
massively scalable IT-related capabilities
are provided ‘as a service’
across the Internet
to multiple external customers.
Gartner 2008

18. KEY BENEFITS TO RUNNING IN THE CLOUD
Lowers Cost Increases Agility
Eliminates Capital Investment Reduce Time to Market
Reduces Operational Costs Removes contraints
Removes the “Heavy Lifting” Foundation for
Leverages Scalability, Reliability
and Security
21st Century Architectures

19. Scalable
Increase or decrease Cost Effective
capacity in minutes Low rate, pay-as-you-go
Automation
Reliable Secure
Mission Critical
Multilayer security facilities
Infrastructure

21. Your existing
Amazon VPC
infrastructure

22. Customer’s isolated
AWS resources
Subnets
Router
VPN
Gateway
Amazon
Web Services
Cloud
Secure VPN
Connection over
the Internet
Customer’s
Network

23. WORLD-WIDE APPLICATION DEPLOYMENT

24. AWS GLOBAL REACH
AWS Regions
US East (Northern Virginia)
US West (Northern California)
Europe (Dublin)
New! Asia Pacific (Singapore)
AWS CloudFront Locations
Ashburn, VA / Dallas, TX / Los Angeles, CA / Miami, FL / Newark, NJ /
Palo Alto, CA / Seattle, WA / St. Louis, MO / Amsterdam / Dublin /
Frankfurt / London / Hong Kong / Tokyo / Singapore

25. AWS DATABASE & STORAGE SOLUTIONS
Amazon S3 Amazon EC2 + EBS
• Cost-effective blob or large object storage • Multiple flavors of database engine
• Minimal relationships between objects • Complete control
Amazon SimpleDB Amazon RDS
• Zero administrative overhead (automatic • Native access to database engine
handling of geo-redundant replication, • Easy migration path (existing code, tools,
index creation, database tuning) application are compatible)
• Automatic and elastic scaling of resources • Key features of a relational database, such
to meet request load as joins or complex transactions
• High availability (multiple copies of data for • Managed experience (offload common DBA
reliability and failover) tasks, lower total cost of ownership)
• Flexibility (schema-less data store)

26. INNOVATION ON CLOUD PRICING MODELS

28. Economies of Scale in Utilization
• Assumptions:
– Facility: ~$88M for 8MW facility
– Servers: Roughly 46k @ $1.45k each
– Server power draw at 30% load: 80%
– Commercial Power: ~$0.07/kWhr
– PUE: 1.5
Monthly Costs
5% Servers
13%
Networking Equipment
Power Distribution &
21% 54% Cooling
Power
8% Other Infrastructure
3yr server, 4yr net gear, & 10 yr infrastructure amortization

30. Economies of Scale in Utilization
Ideal Effective Utilization
% Utilization
Real Utilization
time

31. Economies of Scale in Utilization
Ideal Effective Utilization
Spot Utilization
% Utilization
On Demand Utilization
Reserved Utilization
time

33. ORACLE SECURE CLOUD BACKUP
aws.amazon.com/oracle

39. Eliminating Ca[pital

40. Internet Scaling

41. Time to Market

42. Scaling Computation

43. Reliable Infrastructure

44. Secure Infrastructure

45. Lower Operational Costs
Instant
Test
Client Labs
and Testing
Server as a
Paralleli Service
zation Testing
On- in the
AMIs
Deman Cloud for
d
Reuse
Workf Web and
orce of Services Repros
Testers for
Automa
tion

46. Enterprise as a Service

47. ENTERPRISE CLOUD STRATEGIES
• Internet services strategy
• Early learning strategy
– knowledge management applications, media distribution
service, Log data processing, Load and performance test,
Software development and testing, 2 tiers applications.
• Long term integration strategy
– Classification of application types
– Classification dependencies
– Classification of risk and compliance requirements
– Classification of ROI potential
• New IT strategy

48. AWS PACE OF INNOVATION
» Amazon EC2 with Windows Server
» AWS Multi-Factor Authentication 2008, Spot Instances, Boot from
» Virtual Private Cloud Amazon EBS
» Reserved Instances in EU Region » Lower Reserved Instance Pricing » Amazon CloudFront Streaming
» Elastic MapReduce » Amazon VPC enters Unlimited Beta
» SQS in EU Region » AWS Region in Northern California
» International Support for AWS
Import/Export
» Amazon RDS
» New SimpleDB Features » High-Memory Instances
» FPS General Availability » AWS Security Center » Lower EC2 Pricing
» Amazon EC2 with Windows » Amazon Elastic MapReduce » Amazon CloudFront
» Amazon EC2 in EU Region in Europe Private Content
» AWS Toolkit for Eclipse » SAS70 Type II Audit
» Amazon EC2 Reserved » AWS SDK for .NET
Instances
» AWS Import/Export » Amazon EC2 Reserved Instances
» EBS Shared Snapshots
» New CloudFront Feature with Windows, Extra Large High
» Lower pricing tiers for » SimpleDB in EU Region
» Monitoring, Auto Scaling & Memory Instances
Amazon CloudFront » Monitoring, Auto Scaling &
Elastic Load Balancing » Amazon S3 Versioning Feature
» AWS Management Console Elastic Load Balancing in EU
» Consolidated Billing for AWS
» Lower pricing for Outbound Data
Transfer

49. KEY IN CHOOSING A CLOUD
• Security: understand data and network requirements?
• Operational Performance: proven track record of delivering a
reliable cloud platform?
• Cost: track record of lowering prices and comfort running high
volume/low margin businesses?
• Options/Flexibility: maximum flexibility in choosing whichever
operating system, programming language or services you wish
to use?
• Speed of Innovation and Execution: are you being listened to
and how nimble is your platform partner?