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Store and move your data
to & from
the AWS cloud
Markku Lepistö
Senior Technology Evangelist
markku@amazon.com
@markkulepisto
Agenda
• What’s the Problem?
• Data Transfer
• Data Stores
• Backup and DR
• What’s Next?
Problem
We	
  are	
  constantly	
  producing	
  more	
  data	
  
Pressure on Traditional On-Premise Solutions

Primary
Block
Storage

Primary File
Storage

Archival
Storage

Disk Based
Backup
Storage

Tape
Infrastructure &
Management

Complex	
  /	
  Bri5le	
  
Siloed	
  /	
  Expensive	
  
Capacity	
  Guessing	
  

Replicated
Storage for
Disaster
Recovery

Offsite
Locations
GeoResilience
Traditional Backups
•  Long/slow recovery time

•  Low durability (higher probability for data loss)
•  Requires Tape Museums
•  Expensive Tech Refresh
AWS Storage Services
Help?
Transfer
AWS	
  Global	
  Infrastructure	
  

10 Regions
25 Availability Zones
51 Edge Locations
AWS	
  Direct	
  Connect	
  

AWS	
  Import/Export	
  

Dedicated	
  bandwidth	
  between	
  your	
  

Physical	
  transfer	
  of	
  media	
  into	
  and	
  

site	
  and	
  AWS	
  

out	
  of	
  AWS	
  	
  
When	
  -­‐	
  if	
  ever	
  -­‐	
  will	
  the	
  bandwidth	
  of	
  	
  
the	
  Internet	
  surpass	
  that	
  of	
  FedEx?	
  
—Johan	
  Öbrink	
  
AWS Storage Options
ElasDc	
  Block	
  Store	
  

Simple	
  Storage	
  Service	
  

Glacier	
  

High	
  performance	
  block	
  storage	
  device	
  

Highly	
  scalable	
  object	
  storage	
  

Long	
  term	
  object	
  archive	
  

	
  1GB	
  to	
  1TB	
  in	
  size,	
  max	
  4000	
  IOPS/volume	
  
Mount	
  as	
  drives	
  to	
  instances	
  	
  

1	
  byte	
  to	
  5TB	
  in	
  size	
  
99.999999999%	
  durability	
  

1c/GB/month,	
  $120/TB/year	
  
99.999999999%	
  durability	
  

with	
  snapshot/cloning	
  funcOonaliOes	
  

Very	
  fast	
  
mounted	
  
volumes	
  

Fast	
  object	
  storage	
  

Slow,	
  
infrequent	
  
archive	
  
Storage Tiers & Automated Life-Cycle
SpoDfy	
  adds	
  over	
  20,000	
  tracks	
  a	
  day	
  
Reduced	
  Redundancy	
  with	
  ~20%	
  savings	
  
	
  
Raw Storage at On perm vs. Cloud

1PB	
  Raw	
  Storage	
  
800TB	
  Usable	
  Storage	
  
600TB	
  Allocated	
  Storage	
  

400TB	
  Wri5en	
  ApplicaDon	
  Storage	
  

S3	
  &	
  Glacier	
  –	
  	
  
Only	
  actual	
  
usage	
  is	
  
charged	
  
•  nearmap routinely captures hi-res aerial images covering 75% of
Australia’s population
•  nearmap provides browser-based access to up-to-date and historical
aerial imagery to thousands of companies, large and small

16	
  
“Only Amazon Glacier had the scale nearmap
required to store thousands of terabytes of raw
PhotoMap and digital images.”
“Without Amazon Glacier’s secure and scalable
archival solution, it would have been cost
prohibitive for us to keep these images, which are
important business IP.”
- Paul Peterson VP of Engineering
Access via Console, SDKs and Third-party Solutions
Via SDK

Via 3rd parties
Internet Web
Services API
HTTP(S)

S3	
  

Glacier	
  
AWS Storage Gateway for offsite disk backups
Gateway-Cached Volumes
Your	
  Datacenter	
  

iSCSI

Production
Systems

Backup
Servers

AWS
Storage
Gateway VM
On-premises
Host

Direct Attached or
Storage Area Network Disks

SSL

AWS	
  Storage	
  
Gateway	
  Service	
  

Amazon	
  Simple	
  
Storage	
  Service	
  
(S3)	
  
AWS Storage Gateway for departmental file shares
Gateway-Stored Volumes
Your	
  Datacenter	
  

CIFS/
NFS
iSCSI

File servers

AWS
Storage
Gateway VM
On-premises
Host

End Users

Direct Attached or
Storage Area Network Disks

SSL

AWS	
  Storage	
  
Gateway	
  Service	
  

Amazon	
  Simple	
  
Storage	
  Service	
  
(S3)	
  
AWS Storage Gateway - Virtual Tape Library
Partner Solutions

• 
• 
• 
• 
• 

CIFS/NFS	
  Local	
  PresentaDon	
  
Appliance	
  or	
  Virtual	
  Machine	
  
In-­‐Line	
  De-­‐DuplicaDon	
  
Customer	
  Retained	
  Security	
  Keys	
  
Local	
  Cache	
  for	
  recently	
  archived	
  data	
  
Partner Solutions

It’s easy to backup Oracle DBs to Amazon S3
Read the case Amazon.com study

Corporate	
  data	
  center	
  

Oracle	
  
RMAN	
  

Oracle	
  
Secure	
  
Backup	
  
Module	
  

S3	
  
Choosing the Data Store
Structure	
  

Low	
  

High	
  
High	
  
High	
  
Low	
  
Low	
  

Amazon	
  
Glacier	
  

Amazon	
  S3	
  
Amazon	
  
ElasDCache	
  

Amazon	
  
DynamoDB	
  

Am
Clou azon	
  
dSea
rch	
  

Amazon	
  
EMR	
  

Amazon	
  
RDS	
  

Amazon	
  
Redshic	
  

Request	
  rate	
  
Cost/GB	
  
Latency	
  
Data	
  Volume	
  

Low	
  
Low	
  
High	
  
High	
  
cost, volume, access pattern

structure
Recovering from Disasters
Backup	
  and	
  
restore	
  

Pilot	
  light	
  

Warm	
  
standby	
  

Hot	
  
standby	
  
cost

speed of recovery
Backup the DB
Backup Server
Images
Restore DB and
App Servers

Create instances
from AMIs

Restore data
from backups
Summary
Next Generation Enterprise Storage	
  
Customer	
  
Data	
  
Center	
  

Block	
  

File	
  

AWS	
  Direct	
  
Connect	
  

AWS	
  
Cloud	
  

Archive	
  

Backup	
  

Internet	
  Web	
  
Services	
  API	
  
HTTP(S)	
  

Disaster	
  Recovery	
  

Storage	
  Use	
  
Cases	
  
Tradi8onal:	
  On-­‐Premise	
  Solu8ons	
  

Primary	
  
Block	
  Storage	
  

Primary	
  File	
  
Storage	
  

Archival	
  
Storage	
  

Disk	
  Based	
  
Backup	
  
Storage	
  

Tape	
  
Infrastructure	
  &	
  
Management	
  

Replicated	
  
Storage	
  for	
  
Disaster	
  
Recovery	
  

Offsite	
  
LocaDons	
  
Geo-­‐
Resilience	
  

Next	
  Genera8on:	
  Gateway	
  &	
  Cloud	
  Storage	
  
Reduce	
  SAN	
  
Footprint	
  

Reduce	
  NAS	
  
Footprint	
  

Eliminate	
  
Archival	
  
Hardware	
  &	
  
Socware	
  

Reduce	
  Complexity.	
  

Eliminate	
  
Backup	
  
Hardware	
  &	
  
Socware	
  

Eliminate	
  Tape	
  

Recover	
  in	
  
Cloud	
  or	
  any	
  
Data	
  Center	
  

Reduce	
  Cost.	
  

Eliminate	
  
Secondary	
  
Data	
  Centers	
  
“AWS	
  allows	
  us	
  to	
  store	
  informaDon	
  in	
  a	
  cost	
  effecDve	
  manner.	
  It	
  
really	
  is	
  a	
  win-­‐win	
  for	
  us	
  and	
  our	
  customers.”	
  
-­‐  Jeff	
  Kimsey,	
  	
  
Associate	
  Vice	
  President	
  

The	
  Story	
  
• 

The	
  Global	
  Data	
  Products	
  division	
  of	
  NASDAQ	
  

Business	
  Benefit	
  	
  
• 

$50	
  the	
  first	
  month	
  

OMX	
  uses	
  detailed	
  historical	
  stock	
  price	
  data	
  
for	
  its	
  Market	
  Replay	
  and	
  Data-­‐On-­‐Demand	
  

AWS	
  is	
  a	
  low	
  cost	
  soluDon	
  that	
  only	
  cost	
  	
  

• 

Avoided	
  the	
  need	
  to	
  buy	
  expensive	
  hardware	
  

products	
  
• 

and	
  improved	
  product	
  Dme	
  	
  

Wanted	
  to	
  support	
  their	
  growing	
  customer	
  

to	
  market	
  

base	
  without	
  worrying	
  about	
  infrastructure,	
  

• 

informaDon	
  to	
  the	
  millisecond	
  

security,	
  or	
  performance	
  
• 

Needed	
  to	
  be	
  able	
  to	
  increase	
  storage	
  space	
  

Can	
  store	
  ten	
  years	
  of	
  historical	
  stock	
  price	
  

• 

Able	
  to	
  upload	
  hundreds	
  of	
  thousands	
  of	
  data	
  

and	
  keep	
  data	
  indefinitely	
  
• 

files	
  to	
  the	
  AWS	
  cloud	
  and	
  deliver	
  informaDon	
  to	
  

Using	
  Amazon	
  S3	
  	
  

customers	
  in	
  seconds	
  
data
abandoned

information
actionable
Business	
  Value	
  From	
  The	
  Data	
  
Managed	
  DBs	
  
Amazon	
  
DynamoDB	
  

Delivery	
  

Amazon	
  CloudFront	
  
	
  
	
  

Transcoding	
  

Amazon	
  
ElasDc	
  
Transcoder	
  

Workflow	
  
Amazon	
  SWF	
  

AnalyDcs	
  

Amazon	
  ElasDc	
  
MapReduce	
  

Discovery	
  
(OR)	
  

Glacier	
  

Amazon	
  
Cloudsearch	
  

DR,	
  Archive,	
  Backup	
  and	
  
Compute	
  

Amazon	
  VPC	
  

Amazon	
  EC2	
  

Amazon	
  EBS	
  
Benefits of AWS Storage
Financial
– 
– 
– 
– 

Significant reduction in capital investments
Pay for only what you use: Metered Utility
Eliminate the need to over purchase
AWS prices continue to fall over time

Operational
–  Streamline and simplify data management operations
–  Reduction of systems and data centers
–  Focus employees on proactive and innovative tasks

Business
–  Never stop the business as capacity is endless
–  Never slow the pace of innovation
–  Turn IT into an innovation enabler
Contact Your AWS Account Manager

To discuss your use cases, opportunities to
try AWS storage services
And follow us on

at @AWSCloudSEAsia
Demo
Thank	
  you	
  
Markku	
  Lepistö	
  –	
  Senior	
  Technology	
  Evangelist	
  
@markkulepisto	
  

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Lunch and Learn - Store and Move your Data To & From the AWS Cloud, Markku Lepisto

  • 1. Store and move your data to & from the AWS cloud Markku Lepistö Senior Technology Evangelist markku@amazon.com @markkulepisto
  • 2. Agenda • What’s the Problem? • Data Transfer • Data Stores • Backup and DR • What’s Next?
  • 4. We  are  constantly  producing  more  data  
  • 5. Pressure on Traditional On-Premise Solutions Primary Block Storage Primary File Storage Archival Storage Disk Based Backup Storage Tape Infrastructure & Management Complex  /  Bri5le   Siloed  /  Expensive   Capacity  Guessing   Replicated Storage for Disaster Recovery Offsite Locations GeoResilience
  • 6. Traditional Backups •  Long/slow recovery time •  Low durability (higher probability for data loss) •  Requires Tape Museums •  Expensive Tech Refresh
  • 9. AWS  Global  Infrastructure   10 Regions 25 Availability Zones 51 Edge Locations
  • 10. AWS  Direct  Connect   AWS  Import/Export   Dedicated  bandwidth  between  your   Physical  transfer  of  media  into  and   site  and  AWS   out  of  AWS     When  -­‐  if  ever  -­‐  will  the  bandwidth  of     the  Internet  surpass  that  of  FedEx?   —Johan  Öbrink  
  • 11. AWS Storage Options ElasDc  Block  Store   Simple  Storage  Service   Glacier   High  performance  block  storage  device   Highly  scalable  object  storage   Long  term  object  archive    1GB  to  1TB  in  size,  max  4000  IOPS/volume   Mount  as  drives  to  instances     1  byte  to  5TB  in  size   99.999999999%  durability   1c/GB/month,  $120/TB/year   99.999999999%  durability   with  snapshot/cloning  funcOonaliOes   Very  fast   mounted   volumes   Fast  object  storage   Slow,   infrequent   archive  
  • 12.
  • 13. Storage Tiers & Automated Life-Cycle
  • 14. SpoDfy  adds  over  20,000  tracks  a  day   Reduced  Redundancy  with  ~20%  savings    
  • 15. Raw Storage at On perm vs. Cloud 1PB  Raw  Storage   800TB  Usable  Storage   600TB  Allocated  Storage   400TB  Wri5en  ApplicaDon  Storage   S3  &  Glacier  –     Only  actual   usage  is   charged  
  • 16. •  nearmap routinely captures hi-res aerial images covering 75% of Australia’s population •  nearmap provides browser-based access to up-to-date and historical aerial imagery to thousands of companies, large and small 16  
  • 17. “Only Amazon Glacier had the scale nearmap required to store thousands of terabytes of raw PhotoMap and digital images.” “Without Amazon Glacier’s secure and scalable archival solution, it would have been cost prohibitive for us to keep these images, which are important business IP.” - Paul Peterson VP of Engineering
  • 18. Access via Console, SDKs and Third-party Solutions Via SDK Via 3rd parties Internet Web Services API HTTP(S) S3   Glacier  
  • 19. AWS Storage Gateway for offsite disk backups Gateway-Cached Volumes Your  Datacenter   iSCSI Production Systems Backup Servers AWS Storage Gateway VM On-premises Host Direct Attached or Storage Area Network Disks SSL AWS  Storage   Gateway  Service   Amazon  Simple   Storage  Service   (S3)  
  • 20. AWS Storage Gateway for departmental file shares Gateway-Stored Volumes Your  Datacenter   CIFS/ NFS iSCSI File servers AWS Storage Gateway VM On-premises Host End Users Direct Attached or Storage Area Network Disks SSL AWS  Storage   Gateway  Service   Amazon  Simple   Storage  Service   (S3)  
  • 21. AWS Storage Gateway - Virtual Tape Library
  • 22. Partner Solutions •  •  •  •  •  CIFS/NFS  Local  PresentaDon   Appliance  or  Virtual  Machine   In-­‐Line  De-­‐DuplicaDon   Customer  Retained  Security  Keys   Local  Cache  for  recently  archived  data  
  • 23. Partner Solutions It’s easy to backup Oracle DBs to Amazon S3 Read the case Amazon.com study Corporate  data  center   Oracle   RMAN   Oracle   Secure   Backup   Module   S3  
  • 25. Structure   Low   High   High   High   Low   Low   Amazon   Glacier   Amazon  S3   Amazon   ElasDCache   Amazon   DynamoDB   Am Clou azon   dSea rch   Amazon   EMR   Amazon   RDS   Amazon   Redshic   Request  rate   Cost/GB   Latency   Data  Volume   Low   Low   High   High  
  • 26. cost, volume, access pattern structure
  • 28. Backup  and   restore   Pilot  light   Warm   standby   Hot   standby  
  • 32. Restore DB and App Servers Create instances from AMIs Restore data from backups
  • 33.
  • 34.
  • 36. Next Generation Enterprise Storage   Customer   Data   Center   Block   File   AWS  Direct   Connect   AWS   Cloud   Archive   Backup   Internet  Web   Services  API   HTTP(S)   Disaster  Recovery   Storage  Use   Cases  
  • 37. Tradi8onal:  On-­‐Premise  Solu8ons   Primary   Block  Storage   Primary  File   Storage   Archival   Storage   Disk  Based   Backup   Storage   Tape   Infrastructure  &   Management   Replicated   Storage  for   Disaster   Recovery   Offsite   LocaDons   Geo-­‐ Resilience   Next  Genera8on:  Gateway  &  Cloud  Storage   Reduce  SAN   Footprint   Reduce  NAS   Footprint   Eliminate   Archival   Hardware  &   Socware   Reduce  Complexity.   Eliminate   Backup   Hardware  &   Socware   Eliminate  Tape   Recover  in   Cloud  or  any   Data  Center   Reduce  Cost.   Eliminate   Secondary   Data  Centers  
  • 38.
  • 39. “AWS  allows  us  to  store  informaDon  in  a  cost  effecDve  manner.  It   really  is  a  win-­‐win  for  us  and  our  customers.”   -­‐  Jeff  Kimsey,     Associate  Vice  President   The  Story   •  The  Global  Data  Products  division  of  NASDAQ   Business  Benefit     •  $50  the  first  month   OMX  uses  detailed  historical  stock  price  data   for  its  Market  Replay  and  Data-­‐On-­‐Demand   AWS  is  a  low  cost  soluDon  that  only  cost     •  Avoided  the  need  to  buy  expensive  hardware   products   •  and  improved  product  Dme     Wanted  to  support  their  growing  customer   to  market   base  without  worrying  about  infrastructure,   •  informaDon  to  the  millisecond   security,  or  performance   •  Needed  to  be  able  to  increase  storage  space   Can  store  ten  years  of  historical  stock  price   •  Able  to  upload  hundreds  of  thousands  of  data   and  keep  data  indefinitely   •  files  to  the  AWS  cloud  and  deliver  informaDon  to   Using  Amazon  S3     customers  in  seconds  
  • 41. Business  Value  From  The  Data   Managed  DBs   Amazon   DynamoDB   Delivery   Amazon  CloudFront       Transcoding   Amazon   ElasDc   Transcoder   Workflow   Amazon  SWF   AnalyDcs   Amazon  ElasDc   MapReduce   Discovery   (OR)   Glacier   Amazon   Cloudsearch   DR,  Archive,  Backup  and   Compute   Amazon  VPC   Amazon  EC2   Amazon  EBS  
  • 42. Benefits of AWS Storage Financial –  –  –  –  Significant reduction in capital investments Pay for only what you use: Metered Utility Eliminate the need to over purchase AWS prices continue to fall over time Operational –  Streamline and simplify data management operations –  Reduction of systems and data centers –  Focus employees on proactive and innovative tasks Business –  Never stop the business as capacity is endless –  Never slow the pace of innovation –  Turn IT into an innovation enabler
  • 43. Contact Your AWS Account Manager To discuss your use cases, opportunities to try AWS storage services And follow us on at @AWSCloudSEAsia
  • 44. Demo
  • 45. Thank  you   Markku  Lepistö  –  Senior  Technology  Evangelist   @markkulepisto