3. Common Data Storage Challenges
! Data growth spiraling out of control
! Traditional technologies and processes don’t scale
! Try to accurately predict storage needs
! Offsite / Secondary data centers are expensive
! SAN systems are very expensive
! NAS systems are expensive
! Archive HW + SW is expensive
! Backup HW + SW is expensive
! Tape is unreliable and cumbersome
! Multi-site collaboration is often challenging
! IT response times can hinder the pace of innovation
AWS CONFIDENTIAL
5. What if you could……..
! Go global with a few key strokes? ! Consolidate Gold Copy, Backup, DR,
and Archive?
! Go active in a few clicks?
! Slash your DR budget by 50%?
! Eliminate capacity planning?
! Eliminate the need for tech refresh?
! Eliminate provisioning for peak
demand? ! Eliminate 30%+ of your storage
footprint?
! Eliminate the need for secondary
sites? ! Eliminate tape?
AWS CONFIDENTIAL
6. Storage Services
Amazon S3
Scalable and Durable Redundant, High-Scale Object Store
High Performance Cloud Storage
Amazon Glacier
Deployment & Administration Low-cost archive storage in the cloud
App Services
Amazon Elastic Block Store
Compute Storage Database Persistent block storage for EC2
Networking AWS Storage Gateway
Corporate File Sharing and Seamless backup of
AWS Global Infrastructure enterprise data to S3
AWS CONFIDENTIAL
7. Amazon S3 offers a way to……
! Confidently rethink storage strategy:
! Architecture
! Capacity Planning
! Provisioning
! Operations
! Consumption
! Run rate
! ROI
! Risk
EU West Region South America Region APAC Region Japan Region
(IRE) (Sao Paulo) (Singapore) (Tokyo)
US West Region US West Region US GovCloud Region US East Region
(N. CA) (Portland) (Portland) (N. VA)
AWS CONFIDENTIAL
8. What is Amazon S3?
Simple Storage Service: Storage for the Internet
! Scalable ! Inexpensive
! Reliable ! Simple
! Fast
AWS CONFIDENTIAL
9. Amazon S3 standard storage is…
! Designed to provide 99.999999999% durability and
99.99% availability of objects over a given year.
! If you put 10,000 Objects in S3 you can expect to
lose 1 object every 10,000,000 years
AWS CONFIDENTIAL
10. Reduced Redundancy Storage (RRS)
RRS is a highly available, infinitely scalable & low cost online storage option within Amazon S3
! Reduces costs by storing non-critical, reproducible data at lower levels of
redundancy
! Provides a highly available solution for distributing or sharing content
durably stored elsewhere or other processed data that can be easily
reproduced
! Stores objects on multiple devices across multiple facilities, but does not
replicate objects as many times as standard Amazon S3 storage
! Provides 99.99% durability of objects over a given year
AWS CONFIDENTIAL
11. Scalable - Fast – Proven – Accepted
1 Trillion+
Peak Requests: 650,000+ per second
762 Billion
192% Growth in 2011
Total Number of Objects Stored in Amazon S3
262 Billion
102 Billion
14 Billion 40 Billion
Q4 2006 Q4 2007 Q4 2008 Q4 2009 Q4 2010 Q4 2011 Q1 2012
AWS CONFIDENTIAL
12. Secure
! Identity and Access Management (IAM)
• Create and manage multiple users under a single AWS account
• Grant IAM users fine-grained control to your Amazon S3 bucket or objects
! Access Control Lists (ACLs)
• Use ACLs to selectively add (grant) certain permissions on individual objects
! Bucket Policies
• Add or deny permissions at the bucket level across some or all of the objects
within a single bucket
! Query String Authentication
• Share Amazon S3 objects through URLs that are valid for a predefined expiration
time
AWS CONFIDENTIAL
13. Secure
! Encryption
• Amazon S3 Encryption Client
• Encrypt your data before uploading to Amazon S3
• Customer manages encryption keys
• SSL
• Server Side Encryption
• AWS manages the keys with SSE
! Logging
• Capture all requests made against a bucket or the objects within the bucket
• These logs can be used for auditing purposes
AWS CONFIDENTIAL
14. Simple
! No management
! No backup
! Eliminate Rack & Stack
! No snapshots
! No provisioning
! FOCUS ON THE BUSINESS NOT THE TECHNOLOGY
• Speed business innovation
AWS CONFIDENTIAL
15. Inexpensive
! Pricing Options:
! Standard Storage
! RRS
! 21 price reductions to date
! Amazon S3 passes on AWS
savings to the customer
AWS CONFIDENTIAL
16. Amazon Glacier
! Amazon Glacier is a low-cost, secure, and simple easy-to-use data
archiving storage service
! Amazon Glacier makes it easy to safely retain data for months, years
or decades, it is designed to provide the same 99.999999999% durability
over a given year as Amazon S3
! It is designed for use with other Amazon Web Services (E.g.
Easily move your data from Glacier to EC2 or EMR within an AZ at no data
transfer charge)
AWS CONFIDENTIAL
18. AWS Storage Gateway
Cached Volume Support
Key Use Case
Corporate File
Backup Sharing
! iSCSI interface compatible
with traditional backup ! Cacheable data like
applications (Netbackup, departmental file
Tivoli, Backup Exec, etc.) shares, home directories
! Store backups in Amazon ! Store files in Amazon S3,
S3, keep recent backups while keeping recently
on-prem accessed data on-prem
AWS CONFIDENTIAL
19. AWS Storage Gateway
! AWS Storage Gateway service integrates on-prem IT environments with S3
! Utilizes a virtual appliance that sits in your DC and exposes a compatible iSCSI interface
! Provides two configurations:
! Store your primary data in S3 and keep frequently accessed data locally
! Store your primary data on-prem, and asynchronously upload backups to S3
! Provides an attractive alternative to the traditional choice of maintaining and scaling costly
storage hardware on-premises
! Enables you to seamlessly store your corporate file shares on Amazon S3, while keeping a
copy of your frequently accessed files on-premises
! Enables your existing on-premises backup applications to store primary backups on
Amazon S3’s scalable, reliable, secure, and cost-effective storage service
! Encrypts and compresses all data on upload, download, and at rest in Amazon S3
AWS CONFIDENTIAL
20. AWS Import/Export
! Accelerates moving of large amounts of data into and out of Amazon S3,
EBS or Glacier
! Transfers your data directly onto and off of storage devices
! Uses Amazon’s internal high speed network
AWS CONFIDENTIAL
21. Direct Connect
! Dedicated network connection
from customer premise to AWS
! Consistent Network
Performance
! 10Gb or 1Gb connectivity
options
! Large Data Sets, Real-time
Data feeds, Hybrid
Environments
! Facilitated through Direct
Direct Connect
Connect Partners
22. S3 & Glacier - Designed to work with other AWS Services
Managed DBs
Amazon
Delivery DynamoDB
Amazon
Direct CloudFront
Access
AWS Direct
Workflow Connect
Amazon
Analytics SWF
Amazon Elastic
Discovery MapReduce
(OR) Amazon AWS Storage Gateway
Cloudsearch Amazon EC2 Amazon EBS
Amazon VPC
DR, Archive, Backup and
Glacier
Compute
AWS CONFIDENTIAL
24. Storage Basics - Cloud Storage: SDK or Plug & Play?
SDK: Application Developers can Plug & Play: IT can bridge on-
leverage the S3 SDK for custom premises environments with familiar
application integration storage interfaces and methodologies
via Cloud Storage Gateways
Internet Web
Services API
HTTP(S)
S3
S3 Glacier AWS Storage Gateway
AWS CONFIDENTIAL
26. Next Generation Cloud Storage
Customer
Storage
Data
Use Cases
Center Disaster
Block File Archive Backup
Recovery
Gateway Appliance/ AWS Storage Gateway
Internet Web
AWS Direct
Services API
Connect
HTTP(S)
AWS
Cloud
S3 Glacier
AWS CONFIDENTIAL
27. Traditional: On-Premise Solutions
Primary Primary File Archival Disk Based Tape Replicated Offsite
Block Storage Storage Backup Infrastructure & Storage for Locations
Storage Storage Management Disaster Geo-
Recovery Resilience
Next Generation: Gateway & Cloud Storage
Reduce Reduce Eliminate Eliminate Eliminate Recover in Eliminate
SAN NAS Architecture Backup Tape Cloud or Secondary
Footprint Footprint Hardware & Hardware & any Data Data
Software Software Center Centers
Reduce Complexity. Reduce Cost.
AWS CONFIDENTIAL
28. Next Generation Enterprise Storage
Use Case: Thin SAN Storage with AWS Gateway Cached Volumes
! Benefits
• Massive SAN footprint reduction
• Simplify SAN storage § Fast, online restores + tape elimination
• Lower costs with data reduction § Integrated disaster recovery
- Deduplication § Low cost file server storage
- Compression
• Enterprise grade security
• Reduce DR cost by 50%
• Never migrate again!
SAN
GW
AWS CONFIDENTIAL
29. Next Generation Enterprise Storage
Use Case: Thin NAS Storage with S3
! Benefits
§ Massively Scalable NAS Storage § Eliminate Backup Software for files
§ Eliminate Archive Software for files
§ Eliminate 30% of NAS storage footprint
§ Combine Production + Archive + Backup + DR
§ Global File Namespace
§ Centralize Capacity
§ Never run out of capacity
§ Never under provision capacity!
NAS
GW
AWS CONFIDENTIAL
31. Next Generation Enterprise Storage
Use Case: File Archive with S3
! Benefits
§ Significant capital savings § Reduce backup times by 80%
§ Eliminate NAS upgrades § Reduced replication = bandwidth savings
§ Reduce NAS capacity up to 80%
§ Significantly scale existing systems
§ Never under provision = reduced risk
§ Never run out of capacity
AWS CONFIDENTIAL
32. Next Generation Enterprise Storage
Use Case: Email Archive with S3
! Benefits
§ Significant capital savings § Reduce backup times by 80%
§ Eliminate email quotas § E-Discovery / Compliance Features
§ Reduce Storage upgrades § Search
§ Increase mail store capacity by 80%
§ Never run out of email capacity
§ Keep all email online
Archive
GW
Email
Email
Email
AWS CONFIDENTIAL
33. Next Generation Enterprise Storage
Use Case: Tapeless Cloud Backup
! Benefits § Secure cloud backup
§ Eliminate tape
§ Eliminate off-site tape storage
§ Eliminate tape hardware
§ Eliminate VTLs (Data Domain)
§ Never run out of backup capacity
§ Maintain existing BU Software + paradigms
Backup
GW
AWS CONFIDENTIAL
34. Amazon S3 + AWS Ecosystem = Business Value
EC2
Direct Connect
Import / Export
CloudFront
Elastic Map Reduce (EMR)
EU West Region South America Region APAC Region Japan Region
Cloud Search
(IRE) (Sao Paulo) (Singapore) (Tokyo)
DynamoDB
US West Region US West Region US GovCloud Region US East Region
(N. CA) (Portland) (Portland) (N. VA)
AWS CONFIDENTIAL
35. Benefits of AWS Storage
Financial
! Significant reduction in capital investments
! Pay for only what you use: Metered Utility
! Eliminate the need to over purchase
! AWS prices continue to fall over time
Operational
! Streamline and simplify data management operations
! Reduction of systems and data centers
! Focus employees on proactive and innovative tasks
Business
! Never stop the business as capacity is endless
! Never slow the pace of innovation
! Turn IT into an innovation enabler
AWS CONFIDENTIAL
36. For more information
about S3, visit….
http://aws.amazon.com/S3/
http://aws.amazon.com/Glacier
http://aws.amazon.com/StorageGateway
AWS CONFIDENTIAL