Find out how you can reduce your dependence on expensive, capacity constrained satellite transport.

1. Shoot the Bird
Linear Broadcast Distribution on AWS
Amazon Web Services
©2015, Amazon Web Services, Inc. or its affiliates. All rights reserved.

2. So we had a few customer requests...

3. “We’re interested in examining alternatives to
traditional linear video distribution”

4. “Any solution will need to maintain
low latency high quality video”

5. “We shouldn’t have to sacrifice
performance or quality for cost savings”

6. And some of the reasons why?

7. “We’re out of capacity. We want to add more
contribution channels without impacting existing
ones, utilize higher HD bitrates across the board,
..”

8. Which started us down an interesting path...

9. Traditional multi-hop satellite distribution
First HopSecond Hop
Field Source / EncoderHeadend / ProcessingAffiliate Spoke / Decoder

10. “Broadcast distribution scales infinitely”
…or does it in this model of affiliate delivery

11. Can we implement a solution without affecting
the underlying media layers?

12. Can we architect for scale at low cost?

13.  Multiple datacenter footprints
 High speed, costly IP transit
 Local ops staff to manage infrastructure
 A massive cap-ex outlay
 Development staff to build this out
In a non-cloud solution …

14. AWS takes care of this
undifferentiated heavy lifting

15. Edge Locations
Availability Zone
Region
Dallas (2)
St.Louis
Miami
JacksonvilleLos Angeles (2)
Seattle
Ashburn (3)
Newark
New York (3)
Dublin
London (2)
Amsterdam (2)
Stockholm
Frankfurt (2)Paris (2)
Singapore(2)
Hong Kong (2)
Tokyo (2)
Sao Paulo
South Bend
San Jose
Palo Alto
Hayward
Osaka
Milan
Sydney
Madrid
Seoul
Mumbai
Chennai
Global distribution footprint

16. c
 Compute Intensive
Intel ES-2666 v3 (Haswell) optimized specifically for EC2
 Memory Intensive
Lowest price point per GiB of RAM
 GPUs
1,536 CUDA cores
4GB of video memory
 Enhanced Networking
Higher PPS, Lower network jitter, low latency
 IO Intensive
SSD Storage, EBS Optimized
 High Storage
24 x 2000 GiB per instance
AMI
EBS
Instance
Store
Amazon EC2
Instance
Massively scalable compute
Size instance by
Application need

17. AWS Ecosystem (License included in hourly* pricing)
INGEST STORE MANAGE SECUREPROCESS
CREATE
MONETIZE
INTEGRATEDELIVER

18. So let’s take a closer look at the problem...

19. What if we evolved the second hop?
First HopSecond Hop
Field Source / EncoderHeadend / ProcessingAffiliate Spoke / Decoder

20. What if we evolved the second hop?
Second Hop
Headend / ProcessingAffiliate Spoke / Decoder
 Approach:
 Up/downlink: dedicated and
internet-based IP links
 Direct Connect
 for ‘uplink’
 for stream consumption
 Concerns:
 FEC
 ~500ms + RTT latency
AWS Direct Connect
Secure VPN
Amazon Route53
©2015, Amazon Web Services, Inc. or its affiliates. All rights reserved.