O documento discute como a computação em nuvem pode fornecer diferenciais competitivos como redução de custos, agilidade e inovação. A nuvem permite reduzir custos de infraestrutura em até 50% e experimentar novas ideias com menor risco e custo. Empresas como Pão de Açúcar e Samsung economizaram milhões migrando para a AWS.
Diferencial Competitivo, Inovação e Cloud Computing na Indústria Financeira
1. Computação em Nuvem como
diferencial competitivo na redução de
custos, agilidade e inovação
José Papo
AWS Tech Evangelist
josepapo@amazon.com
@josepapo
2.
3. “Todos os mercados estão sendo transformados pela nova onda digital”
http://www.amazon.com.br/Digital-Disruption-Unleashing-Innovation-ebook/dp/B009L7QD1S/
30. Samsung reduziu drasticamente seus custos com a AWS
Economizou $34 Milhões 85% de economia versus modelo tradicional
31. Pão de Açúcar reduziu custos e melhorou performance
“Reduzimos nossos custos e
melhoramos nosso uptime em
diversos sites do Grupo” –
Júlio Baião, CTO do Grupo Pão
de Açúcar
34. Redução de Custos via preços baixos
Escala nos permite reduzir
preços continuamente
Estamos acostumados a trabalhar
em um negócio de altos volumes e
baixas margens
Nós sempre passamos
nossas economias de escala
a nossos clientes
35. Shell usa a AWS para aumentar significativamente sua agilidade
Time Remoto
Time Interno
Recursos Extras
Time de Outsourcing
38. Nasdaq usa AWS para criar um novo serviço para hedge funds
39. Inovação: Experimentação Rápida com Custo e Risco Baixo
On-Premises
Menos Experimentos
Falhar é caro
Menos Inovação
Experimenta mais
Falha rápido com custo baixo
Mais Inovação
$ Milhões
Centenas
ou Milhares
40. Órama atinge os 3 objetivos ao estar 100% na Nuvem da AWS
“Precisamos de segurança, disponibilidade e
performance com uma solução de baixo custo.
A AWS nos oferece todos esses benefícios” –
Guilherme Horn, CEO da Órama
41.
42.
43. “A Vasta Maioria das
‘Nuvens Privadas’ não são
Nuvens”
http://cio.uol.com.br/tecnologia/2013/02/27/maioria-das-201cnuvens-privadas201d-nao-o-e-realmente/
44. As empresas que estão adotando Nuvens “Privadas”
dentro de casa não estão atingindo seus objetivos
Forrester Foresights Survey data , Q3 2012
Portais
Self-Service
Automação de
Recursos Gestão de Recursos Administração de
Custos
Você implementou essas
funcionalidades de Nuvem? 24% 27% 29% 14%
45. Os benefícios da Nuvem são possíveis somente NA NUVEM
Pague conforme
o uso real
Custos Mais
Baixos
Capacidade
infinita sob
demanda
Agilidade /
Velocidade /
Inovação
Diminui o peso
da gestão de
hardware /
software
Escala Global
em minutos
✔ ✔ ✔ ✔ ✔ ✔
Nuvem
“Privada” X X X X X X
46. Amazon VPC
Região AWS
Subrede pública
Subrede
privada
Data
Center
Matriz
Zona de Disponibilidade 1
Zona de disponibilidade 2
Subsidiárias
VPN GatewayGateway
Internet
Gateway
Amazon S3 Amazon SimpleDB Amazon SES Amazon SQS
“Nuvem Privada não precisa ser
dentro de casa” - Gartner
10G
Arquitetura Híbrida com a AWS
Link Dedicado
47. E construída com altos padrões de segurança
Infraestrutura de Segurança AWS
SOC 1/SSAE 16/ISAE 3402,
ISO 27001, PCI DSS, HIPAA, ITAR,
FISMA Moderate, FIPS 140-2, FedRAMP
Suas
Apps
48. Infraestrutura Global
US West
(Northern
California)
US East
(Northern
Virginia)
EU
(Ireland)
Asia
Pacific
(Singapore)
Asia
Pacific
(Tokyo)
Regiões AWS
Pontos Edge AWS
GovCloud
(US ITAR
Region)
US West
(Oregon)
South
America
(Sao Paulo)
Asia
Pacific
(Australia)
49. Regiões da AWS e Zonas de Disponibilidade
Cliente pode decidir onde suas aplicações e dados residem
50.
51. Aberta, flexível e suportada pelos principais fornecedores
Sistemas Operacionais Linguagens e Bibliotecas Aplicações Certificadas
52. AWS CloudHSM
Acesso dedicado a
appliances HSM
com o controle das
chaves pelo cliente
EC2 Instance
AWS CloudHSM
AWS CloudHSM
56. Gartner “MagicQuadrant for Cloud Infrastructurea Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Hayn, October 18, 2012. This Magic Quadrant graphicwas published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report.. The
Gartner report is availableupon request from Steven Armstrong (asteven@amazon.com). Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research
publications consist of the opinions of Gartner's research organizationand should not be construed as statements of fact. Gartnerdisclaims all warranties, expressed or implied, with respect to this research, including any warrantiesof merchantability or fitness for a particular purpose.
AWS é considerada a líder em Cloud IaaS segundo o Gartner
Mobilidade, E-commerce, Mídias Sociais, Big Data e Computação em Nuvem
Maiores requerimentos de capital – Basiléia IIIRedução do spread bancário com taxas de juros menores e mais competiçãoAumento da aversão ao risco devido à crise
Until then no one really used it in the real worldsuddenly, you have to deal with infrastructure
Vantagemcompetitivasignificater um custorelativomenorouumadiferenciaçãoquepermitapreçosmaioresou ambos. A sequencia de atividadesque a empresarealizaparaprojetar, produzir, vender, entregar e suportarseusprodutos é chamada de cadeia de valor. Vantagem competitiva é uma diferença em preço relativo, custo relativo ou ambos que resulta por causa de diferenças nas atividades realizadas pela cadeias de valor da empresa.
Small sliver of the enterprises running on us
The solution chosen was Amazon Web Services with partner Dedalus. The biggest benefits identified were cost reduction with 100% uptime. The Pão de Açúcar Group uses the services of AWS and Dedalus for hosting several sites, hot sites, blogs and Intranets in AWS EC2 instances, some of them running on LAMP environment, S3 storage and support services of GOLD Dedalus.
With the elasticity of AWS, you no longer need to forecast demand and buy up front. You get the ability to scale up to meet the needs of spiky workloads, but then give that capacity back when the spike is over. Whether your dealing with annual spikes like the December retail boom, monthly or quarterly spikes associated with accounting workloads, or unpredictable spikes associated with web marketing, or any other situation where demand changes over time, cloud has considerable advantage over the traditional IT investment model.
The second benefit is that we’re offering at lower total cost. Since we invest and operate at such high scale, we pay less per unit than most anybody else in the IT industry. We run our business on a high volume, low margin basis, which is also quite unique. The combination of high scale and low margins allows us to pass significant savings along to all of our customers. A proof point of this is the 26 price reductions that we’ve announced over timeCitar o Amazon Redshift: um TCO 10 vezes mais barato que soluções de DW tradicionais.
We see our customers do amazing things when they reduce the cost of experimentation- it moves IT from being a roadblock, where each idea costs lots of money and takes lots of time, to being an enabler where you can launch a speculative project quickly and cheaply. It allows firms to take more chances on ideas, and gives them a shot at winning big, as opposed to being scared to even try.
“We need security, availability and performance all the time, with a cost effective solution”, says Guilherme Horn, CEO and founder of ÓRAMA.“With AWS we turned infrastructure investments into variable costs”, says Guilherme Horn, CEO and founder of ÓRAMA.
According to Forrester research, a large majority of survey respondents that say they have a private cloud, aren’t doing many of the things that define having a cloud. Self service, automation, visibility to resource consumption and chargeback are largely missing from most environments that are called private cloud.
While there is talk of private cloud being just as good as public cloud, the big benefits that our customers enjoy just aren’t possible with gear that goes in your data center, even if it has private cloud attributes. Since you have to buy the equipment up front, from high margin vendors and run it in a data center that you rent or own, the big cost and operational benefits just aren’t possible in a private cloud model.
Amazon Web Services is steadily expanding its global infrastructure to help customers achieve lower latency and higher throughput. As our customers grow their businesses, AWS will continue to provide infrastructure that meets their global requirements.
You can choose to deploy and run your applications in multiple physical locations within the AWS cloud. Amazon Web Services are available in geographic Regions. When you use AWS, you canspecify the Region in which your data will be stored, instances run, queues started, and databases instantiated.For most AWS infrastructure services, including Amazon EC2, there are eight regions: US East (Northern Virginia), US West (Northern California), EU (Ireland), Asia Pacific (Singapore) and Asia Pacific (Tokyo), AWS GovCloud (US), US West (Oregon), and South America (Sao Paulo).Within each Region are Availability Zones (AZs). Availability Zones are distinct locations that are engineered to be insulated from failures in other Availability Zones and provide inexpensive, low latency network connectivity to other Availability Zones in the same Region. By launching instances in separate Availability Zones, you can protect yourapplications from a failure (unlikely as it might be) that affects an entire zone. Regions consist of one or more Availability Zones, are geographically dispersed, and are in separate geographic areas or countries. The Amazon EC2 service level agreement commitment is 99.95% availability for each Amazon EC2 Region.
Until then no one really used it in the real worldsuddenly, you have to deal with infrastructure
Amazon sponsored a study by IDC where they interviewed a group of our customers to get a sense of the results they get from using AWS. The results were quite favorable, with the aggregate numbers showing significant cost savings, combined with better results in terms of reduced downtime. We’re proud to deliver both benefits simultaneously- that we don’t sacrifice quality to reduce costs, and are most proud that our customers can demonstrate the benefits. We encourage you to read this full report to get the full details- it’s available on our website.