The Final Project for NMDL summer session 2013

1. DIGITAL STRATEGY
By: Amber Lewis

2. TARGET AUDIENCE
v Loyal vogue readers/subscribers/customers
v prospective Vogue readers/subscribers/customers

3. PROJECT VOGUE
v A movement that reminds people what Vogue is
about and gets them excited about the brand and
ultimately increases readership and loyalty.

4. SOCIAL MEDIA
v Vogue already has a social media platform on Facebook and
Twitter. Vogue should use Instagram to expand its online community
base.

5. MOBILE APP
v An on-the-go way to stay updated with Vogue, subscribe to the
magazine, read your subscription, give feedback, enter contests and
more.

6. INTERNET
MARKETING
v Google ad words
v Sense of community
v Contests
v Giveaways
v Builds relationship with readers
v Used as an assessment tool

7. THE EVENT
v Project Vogue is a high fashion weekend long event that will
showcase Vogue as a brand and how it has grown as a company over
the years.

8. BUDGET
v Nextpoint social media management $180 for 6 months
v Ad words: $48,000 for 6 months
v Digital agencies: 250/hr; around 90,000 with 15 hrs/wk for 6
months
v Total: minimum of : $138, 180
*Not including cost of event.

9. KPI
v Internet marketing assessment results
v know that the campaign is a success when we have sold out our
weekend event as well as increased readership by at least 40%

10. PROJECT
v The goal of the movement is to increase subscriptions and loyalty.
The goal will be achieved by hosting the high fashion event promoted
by different social media platforms, internet marketing, mobile app
use, and contests and giveaways.