For the provision of additional information on Smartphone Penetration Levels, Data ARPU, Mobile Data Usage & Mobile Data revenues TCL has used published information received from in country regulators and the MNOs. In some cases where not all MNOs or regulators provide information the data has been estimated from the MNOs with the exceptions mentioned in the country text and conclusions sections.

1. Key Smartphone Mobile Data Pricing Trends in Europe
For each of the 10 countries covered, the survey is divided in three main parts which include:
Pre Pay Smartphone segment Mobile Data plans - from 2010 to 2012 Post Pay Smartphone segment Mobile
Data plans - from 2010 to 2012 Overall Smartphone Mobile Data plans trends - forecast from 2012 to 2013 It
should be noted that the data used is sourced by TCL from the MNOs themselves and uses selected numbers
of Smartphone Mobile Data bundles to illustrate the main trends in Mobile Data packages over time.
For the provision of additional information on Smartphone Penetration Levels, Data ARPU, Mobile Data
Usage & Mobile Data revenues TCL has used published information received from in country regulators and
the MNOs. In some cases where not all MNOs or regulators provide information the data has been estimated
from the MNOs with the exceptions mentioned in the country text and conclusions sections.
For the Post Pay segment TCL has grouped a sample of High, Medium and Low Smartphone mobile data
pricing bundles across all of the MNOs in each country for the 3-year period. The High, Medium and Low
Smartphone mobile data bundles are defined as: High Smartphone mobile data bundle – is defined as
being 1 GB of a monthly user data allowance per month or above Medium Smartphone mobile data bundle
– is defined as being above 500 MB but below 1 GB of a monthly user data allowance per month Low
Smartphone mobile data bundle – is defined as being 500 MB or below of a monthly user data
allowance per month. For the survey , has also aggregated all of the Post Pay tariffs into an overall average -
all of which are shown in a chart format.
All of the pricing shown in the report is shown in Euro. The pricing for countries outside the Euro zone
(Sweden, Switzerland & the UK) are converted from the local currency into Euro at the rate given below:
Swedish Kroner (SEK) = 8.6 SEK to 1 Euro Swiss Franc (CHF) = 1.20 CHF to 1 Euro Great British Pound
(GBP) = 0.81 GBP to 1 Euro. The pricing shown is based on consumer pricing and VAT or sales tax (except
for Spain- the tax rate in Spain depends on the area the user is in, in for example the rate in the capital is 18
per cent) is included in the rates shown.
TCL also provides details of the key changes in Smartphone Mobile Data products over the 3-year period
together with the key Smartphone mobile data usage trends and pricing forecast for each country from 2012 to
2013. The country summary tables and charts showing the key metrics of Smartphone penetration levels,
Mobile Data usage, Data ARPU, Average Smartphone Mobile Data pricing and Average Smartphone Mobile
Data pricing per segment (Pre Pay and Post Pay) are compared in the final conclusion section of the report.
table Of Content
a List Of Figures Used In This Report
background
methodology
executive Summary
Key Smartphone Mobile Data Pricing Trends in Europe

2. french Smartphone Mobile Data Pricing
french Pre Pay Smartphone Mobile Data User Segment Trends From 2010 To 2012
the Changes In Pre Pay Smartphone Mobile Data Plan Pricing
the Key Pre Pay Smartphone Usage Trends & Pricing
french Post Pay Smartphone Mobile Data User Segment Trends From 2010 To 2012
french High Post Pay Smartphone Mobile Data Plan Pricing
french Medium Post Pay Smartphone Mobile Data Plan Pricing
french Low Cost Post Pay Smartphone Mobile Data Plan Pricing
french Average Post Pay Smartphone Mobile Data Plan Pricing
the Changes In French Smartphone Mobile Data Plan Pricing
the Key New Smartphone Mobile Data Products
the Key Smartphone Usage Trends & Pricing
forecast French Smartphone Mobile Data Trends – 2012 To 2013
french Pre Pay Smartphone Mobile Data Plans - 2012 To 2013
french Post Pay Smartphone Mobile Data Plans – 2012 To 2013
key French Smartphone Mobile Usage Trends & Pricing – 2012 To 2013
implications Of The Increase In Mobile Data Volumes
user Impact Of The Smartphone Pricing Initiatives
summary & Conclusions – Impact On Users Of Smartphone Pricing Initiatives In France
german Smartphone Mobile Data Pricing
german Pre Pay Smartphone Mobile Data User Segment Trends From 2010 To 2012
the Changes In Pre Pay Smartphone Mobile Data Plan Pricing
the Key Pre Pay Smartphone Usage Trends & Pricing
german Post Pay Smartphone Mobile Data User Segment Trends From 2010 To 2012
german High Post Pay Smartphone Mobile Data Plan Pricing
germanmedium Post Pay Smartphone Mobile Data Plan Pricing
german Low Cost Post Pay Smartphone Mobile Data Plan Pricing
german Average Post Pay Smartphone Mobile Data Plan Pricing
the Changes In German Smartphone Mobile Data Plan Pricing
the Key New Smartphone Mobile Data Products
the Key Smartphone Usage Trends & Pricing
forecast German Smartphone Mobile Data Trends – 2012 To 2013
german Pre Pay Smartphone Mobile Data Plans - 2012 To 2013
german Post Pay Smartphone Mobile Data Plans – 2012 To 2013
key German Smartphone Mobile Usage Trends & Pricing – 2012 To 2013
implications Of The Increase In Mobile Data Volumes
user Impact Of The Smartphone Pricing Initiatives
summary & Conclusions – Impact On Users Of Smartphone Pricing Initiatives In Germany
irish Smartphone Mobile Data Pricing
irish Pre Pay Smartphone Mobile Data User Segment Trends From 2010 To 2012
the Changes In Pre Pay Smartphone Mobile Data Plan Pricing
the Key Pre Pay Smartphone Usage Trends & Pricing
irish Post Pay Smartphone Mobile Data User Segment Trends From 2010 To 2012
Key Smartphone Mobile Data Pricing Trends in Europe

3. irish High Post Pay Smartphone Mobile Data Plan Pricing
irish Medium Post Pay Smartphone Mobile Data Plan Pricing
irish Low Cost Post Pay Smartphone Mobile Data Plan Pricing
irish Average Post Pay Smartphone Mobile Data Plan Pricing
the Changes In Irish Smartphone Mobile Data Plan Pricing
the Key New Smartphone Mobile Data Products
the Key Smartphone Usage Trends & Pricing
forecast Irish Smartphone Mobile Data Trends – 2012 To 2013
irish Pre Pay Smartphone Mobile Data Plans - 2012 To 2013
irish Post Pay Smartphone Mobile Data Plans – 2012 To 2013
key Irish Smartphone Mobile Usage Trends & Pricing – 2012 To 2013
implications Of The Increase In Mobile Data Volumes
user Impact Of The Smartphone Pricing Initiatives
summary & Conclusions – Impact On Users Of Smartphone Pricing Initiatives In Ireland
italian Smartphone Mobile Data Pricing
italian Pre Pay Smartphone Mobile Data User Segment Trends From 2010 To 2012
the Changes In Pre Pay Smartphone Mobile Data Plan Pricing
the Key Pre Pay Smartphone Usage Trends & Pricing
italian Post Pay Smartphone Mobile Data User Segment Trends From 2010 To 2012
italian High Post Pay Smartphone Mobile Data Plan Pricing
italian Medium Post Pay Smartphone Mobile Data Plan Pricing
italian Low Cost Post Pay Smartphone Mobile Data Plan Pricing
italian Average Post Pay Smartphone Mobile Data Plan Pricing
the Changes In Italian Smartphone Mobile Data Plan Pricing
the Key New Smartphone Mobile Data Products
the Key Smartphone Usage Trends & Pricing
forecast Italian Smartphone Mobile Data Trends – 2012 To 2013
italian Pre Pay Smartphone Mobile Data Plans - 2012 To 2013
italian Post Pay Smartphone Mobile Data Plans – 2012 To 2013
key Italian Smartphone Mobile Usage Trends & Pricing – 2012 To 2013
implications Of The Increase In Mobile Data Volumes
user Impact Of The Smartphone Pricing Initiatives
summary & Conclusions – Impact On Users Of Smartphone Pricing Initiatives In Italy
netherlands Smartphone Mobile Data Pricing
netherlands Pre Pay Smartphone Mobile Data User Segment Trends From 2010 To 2012
the Changes In Pre Pay Smartphone Mobile Data Plan Pricing
the Key Pre Pay Smartphone Usage Trends & Pricing
netherlands Post Pay Smartphone Mobile Data User Segment Trends From 2010 To 2012
netherlands High Post Pay Smartphone Mobile Data Plan Pricing
netherlands Medium Post Pay Smartphone Mobile Data Plan Pricing
netherlands Low Cost Post Pay Smartphone Mobile Data Plan Pricing
netherlands Average Post Pay Smartphone Mobile Data Plan Pricing
the Changes In Netherlands Smartphone Mobile Data Plan Pricing
Key Smartphone Mobile Data Pricing Trends in Europe

4. the Key New Smartphone Mobile Data Products
the Key Netherlands Smartphone Usage Trends & Pricing
forecast Netherlands Smartphone Mobile Data Trends – 2012 To 2013
netherlands Pre Pay Smartphone Mobile Data Plans - 2012 To 2013
netherlands Post Pay Smartphone Mobile Data Plans – 2012 To 2013
key Netherlands Smartphone Mobile Usage Trends & Pricing – 2012 To 2013
implications Of The Increase In Mobile Data Volumes
user Impact Of The Smartphone Pricing Initiatives
summary & Conclusions – Impact On Users Of Smartphone Pricing Initiatives In The
netherlands
portuguese Smartphone Mobile Data Pricing
portuguese Pre Pay Smartphone Mobile Data User Segment Trends From 2010 To 2012
the Changes In Pre Pay Smartphone Mobile Data Plan Pricing
the Key Pre Pay Smartphone Usage Trends & Pricing
portuguese Post Pay Smartphone Mobile Data User Segment Trends From 2010 To 2012
portuguese High Post Pay Smartphone Mobile Data Plan Pricing
portuguese Medium Post Pay Smartphone Mobile Data Plan Pricing
portuguese Low Cost Post Pay Smartphone Mobile Data Plan Pricing
portuguese Average Post Pay Smartphone Mobile Data Plan Pricing
the Changes In Portuguese Smartphone Mobile Data Plan Pricing
the Key New Smartphone Mobile Data Products
the Key Smartphone Usage Trends & Pricing
forecast Portuguese Smartphone Mobile Data Trends – 2012 To 2013
portuguese Pre Pay Smartphone Mobile Data Plans - 2012 To 2013
portuguese Post Pay Smartphone Mobile Data Plans – 2012 To 2013
key Portuguese Smartphone Mobile Usage Trends & Pricing – 2012 To 2013
implications Of The Increase In Mobile Data Volumes
user Impact Of The Smartphone Pricing Initiatives
summary & Conclusions – Impact On Users Of Smartphone Pricing Initiatives In Portugal
spanish Smartphone Mobile Data Pricing
spanish Pre Pay Smartphone Mobile Data User Segment Trends From 2010 To 2012
the Changes In Pre Pay Smartphone Mobile Data Plan Pricing
the Key Pre Pay Smartphone Usage Trends & Pricing
spanish Post Pay Smartphone Mobile Data User Segment Trends From 2010 To 2012
spanish High Post Pay Smartphone Mobile Data Plan Pricing
spanish Medium Post Pay Smartphone Mobile Data Plan Pricing
spanish Low Cost Post Pay Smartphone Mobile Data Plan Pricing
spanish Average Post Pay Smartphone Mobile Data Plan Pricing
the Changes In Spanish Smartphone Mobile Data Plan Pricing
the Key New Smartphone Mobile Data Products
the Key Smartphone Usage Trends & Pricing
forecast Spanish Smartphone Mobile Data Trends – 2012 To 2013
spanish Pre Pay Smartphone Mobile Data Plans - 2012 To 2013
Key Smartphone Mobile Data Pricing Trends in Europe

5. spanish Post Pay Smartphone Mobile Data Plans – 2012 To 2013
key Spanish Smartphone Mobile Usage Trends & Pricing – 2012 To 2013
implications Of The Increase In Mobile Data Volumes
user Impact Of The Smartphone Pricing Initiatives
summary & Conclusions – Impact On Users Of Smartphone Pricing Initiatives In Spain
swedish Smartphone Mobile Data Pricing
swedish Pre Pay Smartphone Mobile Data User Segment Trends From 2010 To 2012
the Changes In Pre Pay Smartphone Mobile Data Plan Pricing
the Key Pre Pay Smartphone Usage Trends & Pricing
swedish Post Pay Smartphone Mobile Data User Segment Trends From 2010 To 2012
swedish High Post Pay Smartphone Mobile Data Plan Pricing
swedish Medium Post Pay Smartphone Mobile Data Plan Pricing
swedish Low Cost Post Pay Smartphone Mobile Data Plan Pricing
swedish Average Post Pay Smartphone Mobile Data Plan Pricing
the Changes In Swedish Smartphone Mobile Data Plan Pricing
the Key New Smartphone Mobile Data Products
the Key Smartphone Usage Trends & Pricing
forecast Swedish Smartphone Mobile Data Trends – 2012 To 2013
swedish Pre Pay Smartphone Mobile Data Plans - 2012 To 2013
swedish Post Pay Smartphone Mobile Data Plans – 2012 To 2013
key Swedish Smartphone Mobile Usage Trends & Pricing – 2012 To 2013
implications Of The Increase In Mobile Data Volumes
user Impact Of The Smartphone Pricing Initiatives
summary & Conclusions – Impact On Users Of Smartphone Pricing Initiatives In Sweden
swiss Smartphone Mobile Data Pricing
swiss Pre Pay Smartphone Mobile Data User Segment Trends From 2010 To 2012
the Changes In Pre Pay Smartphone Mobile Data Plan Pricing
the Changes In Pre Pay Smartphone Mobile Data Plan Pricing
swiss Post Pay Smartphone Mobile Data User Segment Trends From 2010 To 2012
swiss High Post Pay Smartphone Mobile Data Plan Pricing
swiss Medium Post Pay Smartphone Mobile Data Plan Pricing
swiss Low Cost Post Pay Smartphone Mobile Data Plan Pricing
swiss Average Post Pay Smartphone Mobile Data Plan Pricing
the Changes In Swiss Smartphone Mobile Data Plan Pricing
the Key New Smartphone Mobile Data Products
the Key Smartphone Usage Trends & Pricing
forecast Swiss Smartphone Mobile Data Trends – 2012 To 2013
swiss Pre Pay Smartphone Mobile Data Plans - 2012 To 2013
swiss Post Pay Smartphone Mobile Data Plans – 2012 To 2013
key Swiss Smartphone Mobile Usage Trends & Pricing – 2012 To 2013
implications Of The Increase In Mobile Data Volumes
user Impact Of The Smartphone Pricing Initiatives
summary & Conclusions – Impact On Users Of Smartphone Pricing Initiatives In Ch
Key Smartphone Mobile Data Pricing Trends in Europe

6. uk Smartphone Mobile Data Pricing
uk Pre Pay Smartphone Mobile Data User Segment Trends From 2010 To 2012
the Changes In Pre Pay Smartphone Mobile Data Plan Pricing
the Key Pre Pay Smartphone Usage Trends And Pricing
uk Post Pay Smartphone Mobile Data User Segment Trends From 2010 To 2012
uk High Post Pay Smartphone Mobile Data Plan Pricing
uk Medium Post Pay Smartphone Mobile Data Plan Pricing
uk Low Cost Post Pay Smartphone Mobile Data Plan Pricing
uk Average Post Pay Smartphone Mobile Data Plan Pricing
the Changes In Uk Smartphone Mobile Data Plan Pricing
the Key New Smartphone Mobile Data Products
the Key Smartphone Usage Trends & Pricing
forecast Uk Smartphone Mobile Data Trends – 2012 To 2013
uk Pre Pay Smartphone Mobile Data Plans - 2012 To 2013
uk Post Pay Smartphone Mobile Data Plans – 2012 To 2013
key Uk Smartphone Mobile Usage Trends & Pricing – 2012 To 2013
implications Of The Increase In Mobile Data Volumes
user Impact Of The Smartphone Pricing Initiatives
summary & Conclusions – Impact On Users Of Smartphone Pricing Initiatives In The Uk
conclusion – The Main Smartphone Mobile Data Trends Across The 10 Countries
smartphone Penetration Levels
mobile Data Arpu As A Percentage Of Total Mobile Arpu
average Mobile Data Revenue Growth Per Country
average Smartphone Post Pay Mobile Data Pricing
average Smartphone Pre Pay Mobile Data Pricing
the Future Of Smartphonemobile Data Bundles – 2012 To 2013
conclusions – Smartphone Mobile Data Service Growth
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Key Smartphone Mobile Data Pricing Trends in Europe

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Key Smartphone Mobile Data Pricing Trends in Europe