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Offering OTT platforms alongside closed premium pay TV platforms
- 3. |Confidential © Copyright Amino Communications Ltd. All rights reserved
A threat to Pay TV …
3
Source: TDG’s Winter 2013 study, Benchmarking the Connected Consumer, a survey of 2,000 US adult broadband users.
March 2013
“ … our research continues to show that the availability of alternative video sources is
weighing more heavily on consumer perceptions than many believe.”
- 4. |Confidential © Copyright Amino Communications Ltd. All rights reserved
January 2013
Bouygues Telecom has
launched Live TV and VOD on
Android as well as Apple iPad
… or a great opportunity ?
4
Source: Various
December 2012
March 2013
January 2013
OTT means providers must
have multi-screen models to
retain and grow subscribers
Pyramid research
Feb 2013
Orange launches next-gen
Livebox Play to increase ARPU
Swisscom debuts Quing home
automation
March 2013
Intel promises box to transform
television
January 2013
HEVC will boost multi-screen
and Ultra HD
NBC Universal is in talks with
OTT platforms to provide a
full line-up of programming
AT&T moves from smartphone
to smart home
January 2013
Powerful next gen
SoCs & codecs
Content from anywhere
to more screens
New smart home
services
- 5. |Confidential © Copyright Amino Communications Ltd. All rights reserved
Lessons from mobile
5
Voice phone
Voice services
SMS
Small screen
Feature phone
Mobile data services
Walled garden internet
Colour screen
Smartphone
Wi-Fi & mobile data
Apps
Touchscreen
Add new
subscribers
Reduce churn,
Increase data ARPU
New services, new
revenue streams
Evolution in device performance & UX
- 6. |Confidential © Copyright Amino Communications Ltd. All rights reserved
Evolution of the IPTV STB
6
Home
Cloud
STB
• Interactive UI
• Video on Demand
• Picture-in-Picture
• PVR
High performance STB
• TV content from anywhere
• Apps on demand
• Multi-screen
• DLNA
• Remote recording
Home Media Gateway
• Home cloud
• Home network
• Gaming
• Video call
• Smart home hub
Tripleplay Service differentiation “Owning the home”
Evolution in device performance & UX
- 7. |Confidential © Copyright Amino Communications Ltd. All rights reserved
High performance devices with web content
and apps increase ARPU and reduce churn
7
Pay TV operator
• Rogers says smartphone subs commit to multi-year contracts,
generate 2X ARPU plus lower churn than voice-only subs
• Smartphones drive O2 to hit contract high (52% of its base)
• Rising smartphone penetration reduces average churn rates to
2.3% from 2.4% in Europe
Mobile operator
• UPC Netherland sells 100,000 Horizon (Intel CE4200) subs
in five months
• Free Telecom added more Freebox (Intel CE4100) subs
(ARPU increases to €38 from €35.5)
• Virgin Media grow 1.3m TiVo subs in 2yrs (ARPU increases
to £48.8 from £47.5)
Source: MRG, Wireless Intelligence
- 8. |Confidential © Copyright Amino Communications Ltd. All rights reserved
Secure TV apps
platform
The High performance STB
Stunning UX, TV content from anywhere to any screen
8
Stunning UX to
create “sticky”
service experience
Content delivery
from anywhere
without
compromise
Protected content
distribution across
multiple screens
$$$ - Attract/retain
high value customers
$$$ - Increase service
revenues
$$$ - Attract/retain
high value customers
$$$ - New services &
revenues
- 9. |Confidential © Copyright Amino Communications Ltd. All rights reserved9
The Home Media Gateway
Access, distribute and store any content around the home
Broadcast
Home gateway
STB/DVR
Console
Laptop
Powerline
Home “cloud” storage
Tablet
Wi-fi
OTT
Mobile
Superfast
broadband
Connected TV
PC
- 10. |Confidential © Copyright Amino Communications Ltd. All rights reserved
Offering OTT alongside pay TV platforms
Summary
Opportunity to extend pay TV services
• Widest choice of content
• Multiple screens
• Stunning UX
Enabled by powerful next generation set-top boxes
• Increased CPU performance
• 3D graphics acceleration
• Software “virtualisation”
Evidence of increased ARPU and reduced churn
10
DRMCA