Euroclear aimed to improve its customer experience through a new corporate website. The project involved developing a new public site to provide an overview of Euroclear's services and generate leads. A second site, MyEuroclear, was designed as the main information channel for operational clients with personalized dashboards and apps tailored for specific tasks. The next steps included making the content more personalized, offering more self-service options, developing communities, optimizing for mobile, and extending analytics capabilities.