Amplexor Customer Experience Management seminar Adobe presentation by Waldo Smeets

1. Adobe Experience Manager – Roadmap and Future Developments
Waldo Smeets | Solution Consultant, Digital Marketing | Adobe Benelux
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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2. Strategic Initiatives – Experience Manager
1.
无缝创展性的部署
2.
创流程无缝意集成
3.
使本的高可扩宜（期成更便变化行）
5.
嫁给​​可操嫁给​​可操好的支持
6.
….
7.
….
8.
….
4.
….
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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3. What is Adobe Experience Manager?
Adobe Experience Manager (AEM) is Adobe CQ + Dynamic Media & Delivery
with Scene7 capabilities.
AEM is for enterprises to build all their owned digital properties across web,
mobile and tablet experiences.
The offering addresses:
•
•
•
web content management
digital asset management
social communities
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

4. The year in review: 2013 Analyst Opinion
The Forrester Wave™: Web Content Management For Digital
Customer Experience, Q2 2013
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Gartner Magic Quadrant for Web Content Management
(July 2013)
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5. Strategic Initiatives – Experience Manager
1.
Touch UI
2.
Rapid Site Development
3.
Next Generation for Big Deployments
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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6. Strategic Initiative: Touch UI Authoring UX
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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7. Strategic Initiative: Rapid Site Development

Code-Less Templating.

Make projects more efficient

Valid HTML5

Intuitive and easy to learn

Enable front-end web developers to build components
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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8. Strategic Initiative: ‘Microkernel’ repository
Making highly scalable
content management
affordable.
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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9. Adobe Marketing Cloud Solutions
Adobe® Marketing Cloud
Adobe Analytics
Adobe Media Optimizer
Adobe Target
Adobe Social
Adobe Experience Manager
Emerging Solutions: Video, Mobile, Predictive, Campaign Management, Digital Readiness, …
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

10. Adobe Marketing Cloud: Cross-Solution Experience & Shared Services
Marketing Cloud Interface
Access, User, & Permission
Mgmt
Collaboration
Dashboarding
Shared Assets
Personalized Engagement
Engage & Convert
Attract & Acquire
Adobe Social
Meta Data
Workflow
Reporting & Analysis
Report & Analyze
Adobe Experience
Management
Adobe Analytics
Adobe Media
Optimizer
Adobe Target
Primetime
Marketing Cloud
Shared Services
Shared Content Access
Modeling & Algorithms
Profile & Segment
Creation & Access
Implementation, Privacy & Tag
Management
Meta Data Access
(Campaigns, Products, Assets, etc)
Genesis / 3rd Party
Shared Real-time Attribute Profile
Platform
Creative Cloud
3rd Party
Data
Assets, Web Content
Documents
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Experience Manager
Data
Content
Media Optimizer
Data
Data
Target
Data
Analytics
Data
Social
Data

11. New Cross-product Interface & Campaign Collaboration: marketing.adobe.com
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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12. Adobe Marketing Cloud
Dashboard
User Management
Share & Collaborate
Solutions
ANALYTICS EXPERIENCE
MANAGER
TARGET
SOCIAL
MEDIA
OPTIMIZER
Shared Services
Data
Content
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Tag Management
Optimization
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Audiences
Campaign
• Master Marketing
Record
• Cross-Channel
Campaign
Management
Campaigns
• Email Execution
Partner & Integrate
Access & Collaboration

13. What is Cross-Channel Marketing?
WINTER
SALE
WEB
WINTER
SALE
EMAIL
WINTER
SALE
MOBILE
WINTER
SALE
CALL CENTER
WINTER
SALE
SOCIAL
CROSS-CHANNEL
CAMPAIGNS
MASTER MARKETING
RECORD
DIGITAL INTERACTIONS
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
ENTERPRISE DATA
CONTENT
WINTER
SALE
POS
HAPPY
BIRTHDAY
DIRECT MAIL
PERSONAL
RELEVANT MESSAGE

14. Adobe Marketing Cloud Objectives
Increase ROI
Increase Conversions
Optimize Marketing Spend
Improve Customer Loyalty & Brand Experiences
Capitalize on Social & Mobile Opportunities
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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15. For questions or feedback, please reach out to:
Waldo Smeets | wsmeets@adobe.com
FF
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.