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The Kinepolis platform
building high-traffic and accessible websites
               Jan Lemmens




                                                1.
Follow us!

                 Jan Lemmens!
                 !
                 ECM Consultant!




        jan.lemmens@amplexor.com!


        @vollepeer!

                                    2.
1!                            2!



High traffic sites with Drupal!   Future proof websites!
      Kinepolis case study!        Focus on accessibility!




                                                             3.
High traffic websites with Drupal!
Kinepolis case study!




                                    4.
!     Platform structure!
!     Data sources!
!     Search!
!     User data!
!     Ads!
!     Performance!
!     Development workflow!
!     Deployment automation!




                             5.
!     Project kick-off: April 2011!
!     Websites live: January 2012!
!     Currently: maintenance and CRs!
!     Design and functional analysis: Kunstmaan!
!     Hosting: Nucleus!
!     Master content repository: Edge.be!
!     CRM: Selligent!
!     Drupal implementation: Amplexor!




                                                   6.
main website!




ticketing!                                      mobile website!




                        master

                      repository!


             apps!                   digital signage!



                                                                  7.
main website!
BE NL!   BE FR!   FR!   ES!   CH!




                                    8.
platform !
structure!

             9.
multilingual	





                  BE NL!
                  BE FR!
                   FR!
                   ES!
                   CH !

                           10.
multilingual	




similar content!
same group of editors!
same functionalities!



                           11.
multilingual	




blocks!
                                            taxonomy	

      settings	

                                      interface	

                    paths	

    nodes	

                     menus	



                                                          12.
multilingual	





 it’s a PITA!

                  13.
multilingual	





                  i18n!




                          14.
multisite	

                      BE NL    !

                      BE FR    !

                      FR   !

                      ES   !

single codebase!	

   CH   !


                                   15.
multisite	



same content structure!
asynchronous content!
different user accounts!




                           16.
content!


           17.
18.
main website!




ticketing!                                      mobile website!




                        master

                      repository!


             apps!                   digital signage!



                                                                  19.
matching content structures   !

   movie!
 repository!




very simple approach              !
                                      20.
very simple approach                             !
!     Make the most out of the Drupal default
      components!
!     Facilitates integration with e.g. Views,
      Taxonomy and Apache Solr!
!     Reduces custom development (lowers the risk)!
!     Increases maintainability and portability!
!     Faster prototyping!



                                                      21.
content 

structuring                    !
!     Node

      basic content storage!

!     Taxonomy 

      classification!

!     Nodequeue

      managing “selections”!

!     Entity Reference

      relating content!




                                   22.
content 

structuring                   !
!     Entities

      tiny content storage!

!     Blocks

      side info!




                                  23.
disadvantages                      !
!     Lots of configuration stored in the
      database (versioning, deployments, ...)!
!     Extendability (advanced features may require rework)!
!     Performance!




                                                              24.
use view modes!   !



                      25.
!
use formatters!




                  26.
!
use formatters!




                  27.
other Drupal modules                       !
!     Context!        !     Memcache!
!     Panels!         !     Services!
!     Media!          !     Features!
!     CDN!            !     Strongarm!
!     Entity cache!   !     Localization Client!
!     Varnish!        !     Views!




                                                   28.
syncing content          !
                             assets!
                    queue!




  movie!
repository!




                                           29.
> 180 000!
 Drupal nodes!




                 30.
Integrations with 3rd party systems          !
!     webservice at which side?!
!     sync intervals?!
!     foresee just enough logging!
!     set up email notifications!
!     write unit tests!
!     ensure emulation of previous events!
!     ensure loose coupling!


                                             31.
search!

          32.
Search!



            core search!



  MySQL server!             webserver!    MySQL server!          webserver!


index!




         PHP/MySQL aren’t built for        Apache Solr/
           indexing and search!             Lucene is                           !    xml based!
                                           optimized for                        !    clustering!
                                         search purposes!   index!              !    grouping!
                                                                                !    facets!
                                                                                !    scores!
                                                                 Solr server!   !    highlighting!




                                                                                               33.
user data!

             34.
> 35 000!
registered users!




                    35.
profiling!

                  segmentation!

                  mass emailing!




Drupal isn’t the right tool here!   !
                                        36.
exchanging user data   !


CRM!




                           37.
ads!


       38.
Drupal isn’t the right tool here!   !
                                        39.
multidimensional targeting!

open API!

campaign priorities!

analytics!

audience segmentation!




                          40.
1. page request!


                    2. HTML + JS!



website visitor!                      Drupal webserver!




asynchronous!!
                                       OpenX server!




                                                          41.
performance!

               42.
“Drupal does not scale.”!
           !
    Drupal generates pages, !
     it does not serve them!




                                43.
page request handling!
                                  no caching!


                                            Drupal database!

                                                                3. load content from DB!




                       1. page request!                         2. bootstrap Drupal!
                                                                !
                                                                4. build up the response!
                                                                !
                      6. sent response!                         5. theme the result!


website visitor!                            Drupal webserver!




                                                                                     44.
page request handling!
                           Drupal page caching!


                                          Drupal database!

                                                              3. load cached content!
                                                                 from DB!




                       1. page request!                       2. bootstrap Drupal!



                      4. sent response!



website visitor!                          Drupal webserver!




                                                                                     45.
page request handling!
                                                            reverse proxy caching!




                                                                             Drupal database!

             website visitor!




1. page request!           2. sent response!
                                                 pass request to Drupal if
                                                  cache is expired or if
                                                request is handled for the
                                                        first time!



              reverse proxy!

                                                                             Drupal webserver!




                                                                                                 46.
Trafic to Drupal & openX
        Application Firewall        Application firewall
            (stand-by)

                                                               Trafic for Assets
                                                              (video & images)




          Load Balancer               Load Balancer
             + Cache                     + Cache
            (stand-by)




                                          Assets                                            Monitoring    Test & Dev
OpenX                                (Images & Video)                              Drupal    (zabbix?)   Environment




                         Database        Database                Search
                          Slave           Master




                                                                                                                       47.
webserver 1   webserver 2   SAN




12GB RAM
     12GB RAM

  4 cores       4 cores     1.5TB!
  2.4GHz!       2.4GHz!




                                     48.
> 16 000 000!
  pagehits per month!




                        49.
> 90!
requests per second!
     peak moments!




                       50.
master/slave database!

Memcached!

APC!

reverse proxy!

asynchronous requests!

static server!


                         51.
DEV1!               DEV2!                 DEV3!               DEV4!




                                 Version control!




                                                       Build server!




        INT!                         TEST!                             ACC!




Continous Integration!            Customer Test!             Customer Acceptance!
                                                                                    52.
Deployment automation	

Deployment automation         !
              Jenkins!
              Build server!

              Monitoring and reporting!

              Continuous integration!

              Web interface for configuration!

              !

              !
                                                53.
Deployment automation               !

  1              2            3               4


 backup     get code from    deploy to   run deployment
database   version control    servers        scripts




                                                          54.
Monitoring   !




                 55.
Future-proof websites!




                   56.
the problem!

               57.
640px!   800px!   1024px!



                            58.
59.
60.
?px!


       61.
21.06%!

                          16.86%!
              15.58%!




                                6.64%!
                                                         5%!
3.40%!                                   3.46%! 4.01%!
         2.35%!


320! 768! 1024! 1280! 1366! 1440! 1600! 1680! 1920!

     screen widths used on the web (February 2012)!




                                                               62.
low usability!
   small text, tiny targets, !
“desktop” UI, content overload!




                                  63.
64.
phones!   tablets!   TVs!




                       65.
66.
user interface!




viewport!




connection speed and bandwidth!


technology support!



context!



                                  67.
68.
mobile website!

                  69.
www.uitinvlaanderen.be!   m.uitinvlaanderen.be!




                                                  70.
“full” website!
                                         HTML + CSS + Javascript!




                            templates!
               front-end!
                            templates!
   DB!
raw content!




               back-end!      logic!
                                         mobile website!
                                         HTML + CSS + Javascript!




                                                                    71.
give me my
mobile site!




               72.
“My mobile site should have less

stuff than my desktop site has now.”!

!

“Yes sir, not because it’s mobile, but

because your desktop site is full of

crap.”!

!

                                         73.
“Smartphone users need other

content and features.”!




                               74.
“Mobile users want to see our menu,

hours and delivery number. Desktop users

definitely want this 1 MB png of someone

smiling at a salad.”!



                 opening hours
                     now!!




                                           75.
mobile ≠ lite!




                 76.
77.
mobile website!
specific content and targeted UI!

no changes to existing website!

optimal experience for targeted device!

device detection for auto-redirect!

scalability!

multiple information architectures!

changes to CMS!

SEO!


                                          78.
responsive !
  website!

               79.
www.barackobama.com!   www.barackobama.com!




                                              80.
responsive website!




                      81.
responsive design




               front-end!   templates!
                                         HTML + CSS +
                                          Javascript
   DB!
raw content!




               back-end!      logic!




                                                                        82.
1. fluid grid + fluid images!




                              83.
2. CSS3 Media Queries!




                         84.
3. content like water!




content’s going to take many forms and flow into
           many different containers.!




                                                   85.
same content for all devices!
   solid content strategy is crucial!!




          organizing and prioritizing

                                         86.
WYSIWTF!



meanwhile, at the customer’s office…!




                                        87.
WYSIWTF!

this TinyMCE won’t die!!




                    at the Amplexor front…!


                                              88.
real-life difficulties!
!     Stakeholders have different mind-sets!
!     Knowledge and experience of design agency!
!     No room for mandatory content (*)

      (*) read “ads”!

!     Fear of losing flexibilty

      i.a. limited rich-text!

!     Testing

      Device labs are recommended!

!     Short time-to-deliver

      Not much time for thorough content selection, modeling and
      structuring!



                                                                   89.
possible solution!
!     Build 2 separate websites!
      ¬    classic “desktop” website (www.example.com)!
      ¬    separate “mobile” website (m.example.com)!
      !


!     Use the separate mobile website as a testbed for
      new technologies (e.g. concepts like responsive
      design) and new ways of representing content!
!     Eventually, replace the classic desktop website
      with the separate website!



                                                          90.
responsive website!
scalable!

no changes CMS!

SEO!

1 single website!

complex for existing websites!

complex wireframing and design!




                                  91.
Responsive website!
!     Not mobile first (obviously)!
!     But accounted for during the whole project!
!     Use of HTML5 video!
!     Most ads are gone!!
!     Conditional loading!
!     Transformation of interface elements!
!     Swiping carousels!




                                                    92.
apps!



        93.
no standardization!

                      94.
apps!
rich user interface!

OS integration!

high performance!

app store monetization!

development for each platform!

app store approval and restrictions!

time to update!



                                       95.
open standards!

structured data!

scalability!

analytics!



                   96.
Feedback & follow-up:
http://drupalcampgent.be/feedback




                                    97.

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