Advocacy marketing is an imperative for enterprise companies and brands. Amplifinity is the leader in Brand Advocacy Management. This is our Company Overview.

1. COMPANY OVERVIEW
2014
AMPLIFINITY 912 NORTH MAIN, SUITE 100 ANN ARBOR, MI 48104 734.585.5684 WWW.AMPLIFINITY.COM

2. C O N S U M E R S D E F I N E Y O U R B R A N D !
Mobile and social technologies have dramatically changed the way
in which consumers interact. Mobile, online, SMS, SEM, and
internet marketing empowers consumers to quickly locate
transparent information about a brand’s products and services.
But that information no longer originates from the brand – or at the
very least, that’s where consumers are looking. Today, consumers
define your brand: recommendations, reviews, and testimonials are
written and shared with fellow consumers in seconds.
In fact, it is estimated that 75% of the sales cycle is complete before
a consumer makes any contact with a salesperson.
Recommendations from your brand advocates - consumers who
use your products, like what you do or have had positive
interactions with your brand - have a greater impact on sales than
any other variable. And no industry is exempt from this shift from
brand power to consumer power.

3. AMPLIFINITY
Amplifinity recognized this ‘advocacy imperative’ and developed the AMP
Platform specifically for large enterprises. AMP leverages a brand’s:
customers, employees and 3rd party influencers to drive sales and
marketing actions that result in:
• The highest quality leads
• Significant increases in brand awareness
• New customer acquisition
AMP closes the loop from engagement, to advocate action, to closed
sale. We give our enterprise clients the tools and technology they need
to stay competitive in a new marketplace.

4. CLOSED -L OO P ADVOC AC Y MARKETING
AMP makes it very simple for customers, employees, and/or 3RD party
influencers to become advocates. They can be driven to an AMP-
powered registration process from almost anywhere: your web site, social
accounts, printed statements, or other customer communications.
Potential advocates can easily register themselves or register with the
help of a sales rep from a PC or mobile device. A personal account allows
them to log-in anytime to make more referrals and track the status of their
referrals and rewards.
ACQUIRE AND ACTIVATE
1
The Amplinfinity platform combines best practices and powerful
technology to deliver Closed-Loop Brand Advocacy Programs
that:
EMPOWER
2
After quickly creating an account, advocates have access to multiple
empowerment tools that make referring easy. Advocates can send
referral requests through email, LinkedIn, Facebook, or Twitter with
content pre-populated. They can also enter the contact information of a
potential client or print cards to hand out. All leads generated by
Advocates can be automatically routed to our clients’ preferred sales
fulfillment channel(s) including online buy-flow, call center, CRM system,
or other destination.

5. CLOSED-LOOP
ADVOCACY MARKETING
NURTURE
3
ATTRIBUTE
4
REWARD
5
Consumers who are willing to help sell and market your brand’s products
and services by becoming a brand advocate, are incredibly valuable assets
to your business. AMP helps you nurture these advocates by providing
each of them with an online account and automated email communication
throughout the referral process. Your advocates are always in the loop and
feel appreciated.
AMP completely automates the reconciliation process (matching of
advocates to prospects and qualifying purchases for reward).
Administrative controls and comprehensive reporting give executives
insight and provide program managers the ability to make real-time
adjustments that increase results.
It’s a fact: rewards are motivational. AMP was built with the flexibility to
implement the rewards that are valuable to advocates and cost effective
for the brand. AMP includes support for complex reward structures
including multi-tiered rewards, which can create a higher level of
engagement for your advocates.