This presentation was created by www.amylarrimore.com of the www.empirebuilders.biz for www.score.org. It discusses increasing your services using technology to improve efficiency, marketing, customer service and more.

1. How to Maximize Chapter Services with Technology By: Amy Larrimore, District 303 Vice President Information and Technology and Philadelphia Chapter Vice Chair Technology

2. What Technology Can Do For You Basic Functionalities

3. What You Can Take Home Add One + Share One

4. Information Management Aggregation, Organization and Sharing of Information

9. Secret Weapon: Gist Your Client

10. Operational Efficiency Do it bigger, better, faster, more

15. Customer Service and Support Reach your client where they are

17. Web Marketing Help them find you

18. It’s not just about sending email Three Tools to Successful Conversion EBlasts Social Media Website

19. Underused Weapon: E-Blasts FAIL Point

20. Eblasts: Best Practices This sounds suspiciously like business planning… List Building If an email address + full name was a dollar, would you collect them? Content So, why do I care? Consistency Once per x segment. Period. End of Story. Clickthrough I need a link to click. I don’t need a number to call. Mobile Compatible Embedded pdfs, flash, some jpgs look like blank emails A/B Testing For compelling statement and mission Social Media Integration and View on Web I’ll share it if you make it easy Good Gimmicks Work Free Business Plan Review or Free Evaluation of How Much Money You Should Be Making – Sign up Here.

21. Web Marketing Eblasts: Your Chapter Takeaway Like a retail store – it’s all about eyeballs

22. Web Conversion: Your Chapter Takeaway Use your homepage to communicate your mission

23. How many clicks does it take? Your Web Site Social Media Site World Wide Web $$$$$$$$$$

24. How Convertible are You? What is your product or service? How many steps for me to purchase/book? Is it clear how I schedule an appointment, join a workshop? Can I fan, follow or receive updates from you?

25. Get on Top! Sam’s Pizza pays $300/mo to appear in rotating ad on page 2 Sam’s Pizza appears 15th down on page 153 of search results @SamsPizza, an active Twitter acct appears #3 on the first page. Google Search: Sam’s Pizza “ NATURAL” Google figures out how relevant you are and ranks you accordingly “ PAID” You pay Google to appear closer to the top “ AFFILIATED” Use Social Media with consistent keywords, appear on page one.

30. Stack of Business Cards, NAH!

32. Cross Promotion Tweets automatically become your status Posts automatically appear on your profile Posts are automatically tweeted, tweets post to the blog page These sites create their own tab on your profile page Embed content onto your blog

33. Social Media Best Practices Earn Your Way Into the Network Ask Everyone to Be Friends Especially the cool, rich and influential people Content So, why do I care? Consistency Once per x segment. Period. End of Story. Cross Promotion Social Media Site -> Website Your Digital/Print Media -> Social Media Automatic Posts Constant Contact links to Twitter, Twitter links to facebook and linkedin, Your Blog links to them all Don’t Just Talk About Yourself Comment on other’s posts and stories – add good conversation and share.

34. Social Media: Your Chapter Takeaway But I DO want to be your FRIEND! 100 New Friends/Month

35. Training and Communication Tools .

37. Case Study SCORE Philadelphia

38. Technology Map of SCORE Philadelphia Click to headline Click to add subhead

39. Questions? .

40. How to Maximize Chapter Services with Technology By: Amy Larrimore, District 303 Vice President Information and Technology and Philadelphia Chapter Vice Chair Technology Next Step Resources: www.amylarrimore.com www.delicious.com/amyloogurl https://dropulous.com/3335756995 [email_address] *all content presented is the property of Amy Larrimore and may not be used without explicit written permission