The Neuroscience for Coaches Insights E-Book, by Synaptic Potential, gives a great taste of the power of Neuroscience for use in Coaching, Leadership, in fact in a great many areas of business. Well worth your time to find out what insights you could get.

1. Brought to you.... by Amy Brann
13 Insights Coaches Interested In
NeuroscienceNeed To Know
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2. WHAT IS ACOACH?
“Anexpert infacilitating
self-directed
neuroplasticity.”
-Amy Brann
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3. Our neuroscience
trained Coaches tell us
that it gives them a
sense of credibility
when they canexplain
the research that
backs up what they
are doing with their
clients.
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4. People’s abilityto take ininformation, think
and then act is precious. It is grossly
undervalued by individuals and by
organizations. Coaching hasthe potential not
onlyto help the person you are working with
improve in these skillsbut to have a positive
ripple effect.
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5. If you are going to be working
with people’s minds and
brains thenit is logical to
know as much as you can
about how these things
actually work.
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6. Since we are now so much more equipped to understand what is going on
in the brain through the fieldof neuroscience it is only a matter of time
before some people know more than others.
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7. There is no shame in not
knowing everything.
However, there can be in
pretending you do.
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8. Organizations and individuals will continue to be discerning in how they
choose their Coaches. They willwant the best, the most reliable and
cutting edge.
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9. There hasbeen suggestion that
some people are turning in a
superficial way to neuroscience
simply because it is a hot or sexy
topic at the moment.
That has absolutely been the case.
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10. Evaluatingthe source, going back to the
research and getting a full understanding is
the best option to
buildreliable
foundations
and to be
credible.
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11. Good and experienced Coaches know that there isa lot more to Coaching
than simply doing exercise after exercise with a client.
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12. In the past, and
sometimes still in the
present, there has been
competition between
these two disciplines.
Psychology has accused
neuroscience of being too
reductionist,
neuroscience has said
psychology can be
inefficient and messy.
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13. What part of the brain does that?A
common and naturalquestion.
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14. Our knowledge shapes
our filters and our
questions.
As Coaches these are two
of the mostvaluable
things we have.
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15. Brain chemicalsare the communication molecules thatCoaches will
observe and hear about the effects of within their clients. Knowing
how to increase and decrease the release of these can be very useful.
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17. Where To Go From Here
We offer six trainings to organizations, along with tailor madeprogrammes. Some, such as Neuroscience for
Coaches, we offer toindividuals:
• Want totake your Coaching tothe next level?
• Want todeepen yourunderstanding ofwhat is driving everything in those you work with?
• Want tobecome one ofthe select Coaches whocredibly use neuroscience in their work?
What do Ineedto know?
• The next programme startsin November 2014
• It is based in London
• We’ll worktogether fora couple ofdays a month forfour months
• There arelots ofways we support you andwe can tailorthe depth ofscience you areready for
Where can I find out more?
Checkout some videos of the previous training:
http://neuroscienceforcoaches.com/expand-your-learning/live-program/
Email us to arrangeto speak to one of the tutors
info@synapticpotential.com
#NS4C www.synapticpotential.com