What is a blog?.. How should I format my first blog post? Make a digital statement and start blogging for your business today!

1. BLOGGING

2. WHAT IS A BLOG?
A blog should be:
– Useful
– Engaging/Interesting
– Newsworthy
– Entertaining (when appropriate)
– Between 200-600 words

3. WHY SHOULD I BLOG?
– Drives traffic to your website
– Converts web visitors into leads
– Establishes industry authority
– Drives long-term results

4. FORMATTING THE
PERFECT BLOG POST
Use Sub headings
– Text is easier to read in bit size chunks
– Readers can jump to section relevant for them

5. FORMATTING THE
PERFECT BLOG POST
Bold text
Make the most important content stand out
using bold text
– users scanning can pick out the key, take home
messages instantly.

6. FORMATTING THE
PERFECT BLOG POST
Use relevant
images that
enhance your
content.

7. FORMATTING THE
PERFECT BLOG POST
Use lists
– Most web users don’t read – they skim
– Lists stand out and are easy to read
– Get what I’m saying?

8. FORMATTING THE
PERFECT BLOG POST
Use short paragraphs
Think about how it will look
when rendered to mobile
screen sizes

9. WHAT SHOULD MY
BLOG BE ABOUT?
– Your blog should NOT be a platform for direct
selling
– Think about what questions your customers
are always asking – could you write 10 tips to
answer these questions?
– It should be interesting to your target market…

10. GOLDEN RULES
– Write your blog in Microsoft Word using Spell Check
– Get several people to proof read your blog before
publishing
– Your blog will be a representation of your business –
ensure good grammar, spelling and punctuation – your
reputation is on the line
– Share, share, share and share again – drive traffic to
your blog by regularly sharing your content on social
platforms