A mock social media proposal for Vancouver based company Oak + Fort created for a Social Media class (September 2014) at Blanche Macdonald Centre. Provides suggestions and ideas to increase the company's social media presence, reach and follower engagement. *Images were pulled from Oak + Fort's Social Media pages. I do not own any images. **Was not presented to Oak + Fort or any of its representatives *** This slide show provides the bare minimum information, as details were more thoroughly explained during presentation.

1. Social Media Proposal

2. COMPANY
• Created in 2010
• Minimalistic Style
• Moderately Priced
• Currently 7 Locations

3. CUSTOMER
• Female
• Aged 21 – 30
• Interested in the arts
• Post-Secondary Education
• Working in creative field
• Fashion-forward

4. COMPETITORS
Aritzia
Zara
Plenty

5. SOCIAL MEDIA

6. • Increase reach and awareness
• Increase engagement with the brand
• Drive sales
GOALS

8. BRAND AMBASSADORS
• Local artists and influencers
• Generate unique content

9. BLOG
• Written and Visual Content
• Local writers and photographers
• Lifestyle, culture and fashion focus
• Featured On Webpage and Social
Media Channels

10. VIMEO CHANNEL
• Semi-monthly posts
• Showcase merchandise
• Feature local artists
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for

11. CONCLUSION